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Protect your hair

UV, pollution, heat—the elements have nothing on your summer plans.

Hair Goals. Shop All.

tips of the trade

“These products act as a shield, preventing damage and providing long-term benefits—ensuring that your hair stays vibrant and strong. Pro tip: Make sure hair is 100% dry before using any heat styling tools. Wet or damp hair is more susceptible to heat damage!”

Reva Haga

Design Team Elite Stylist

3X Points

on all participating Hair Goals products through June 22, 2024.
repels moisture

Color Wow

Travel Size Dream Coat Supernatural Spray

Why we love it

Basically a raincoat for your hair. Creates a water-resistant barrier, so you can keep your silky, glassy style—rain or shine.

How to use it

Divide clean hair into sections and spray liberally on damp hair (without other products). Activate with a blow dryer, using a brush to hold hair taut.

shields color

Pureology

Color Fanatic Multi-Tasking Leave-In Conditioner

Why we love it

21 benefits to restore and protect color-treated hair—primes, detangles, maintains vibrancy and more.

How to use it

Mist on clean, damp hair and brush through before styling.

restores hair

It’s a 10

Miracle Leave-In Product

Why we love it

Dull, damaged hair, meet your match. Smooths frizz, boosts shine and prevents split ends—while protecting from UV and heat.

How to use it

Spray evenly from mid shaft to ends on towel-dried hair. Comb through and style.

preps hair

Eva NYC

Mane Magic 10-in-1 Primer

Why we love it

3X stronger hair? We’ll take it. 10 benefits to protect, repair and strengthen for your smoothest, frizz-free hair.

How to use it

Mist on clean, damp hair before detangling or heat styling.

seals cuticles

Mielle

Mango & Tulsi Nourishing Heat Protecting Spray

Why we love it

Three levels of heat-damage protection, up to 450 degrees. Shields all textures and seals cuticles for curl memory.

How to use it

Use on damp or dry hair. Mist onto sectioned hair. Allow hair to dry before using heat tools.

revives hair

Matrix

Miracle Creator Multi-Benefit Leave-In Conditioner Spray

Why we love it

Your styling best friend. Protects from heat damage while correcting roughness, smoothing the cuticle and lightly conditioning.

How to use it

Spray on towel-dried hair, comb through and style.

replenishes moisture

Keratin Complex

Infusion Keratin Replenisher Blow-Dry Cream

Why we love it

Made with Keratin Complex’s proprietary Signature Keratin to help keep hair smoother for longer.

How to use it

Use on damp or dry hair. Dispense a small amount and run palms over hair to distribute evenly.

smooths frizz

Wella

Ultimate Repair Protective Leave-In

Why we love it

Smooths frizz for up to 72 hours. Restores moisture and shine, with instant frizz control for easier styling.

How to use it

Apply on towel-dried lengths and ends. No need to rinse. Style as usual.

Resists humidity.

Sun Bum

Heat Protector

Why we love it

A two-phase protective formula that cuts blow-dry time and helps hair resist humidity.

How to use it

Shake up protector until clear and turquoise parts are blended, and then mist directly onto hair evenly from roots to ends. Don’t rinse—and style as usual.

*Must activate offer and shop in store or online by 11:59 pm CT on 6/22/2024 to qualify 3X points (1 base point + 2 bonus points). Not valid at Ulta Beauty at Target or Target.com. Offer takes up to 5 minutes to activate. For complete Ulta Beauty Rewards™ Rewards program terms and conditions, please visit Ulta Beauty Rewards™