To tell its sustainability story, Uber recruited thousands of drivers from around the world — and YouTube’s power to reach audiences. Google Creative Works Director Abigail Posner breaks it down👇
About us
The latest trends, audience insights, and YouTube news to help inspire your digital video strategies.
- Website
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https://www.youtube.com/user/advertise
External link for YouTube Advertisers
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- San Bruno, CA
Updates
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To efficiently increase brand consideration among its target audience, Canva used Video View Campaigns — and saw impressive results. Discover the success story 👇
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It’s almost #CannesLions2024 time! Stay tuned for the latest from #GoogleBeach 🏖️ on: ✨ AI x Creativity 🎬 YouTube Ads news 📢 and so much more!
The countdown to #CannesLions2024 is on 🎉 We’ll be bringing you insights and updates straight from the #GoogleBeach, including the latest on AI and creativity. Keep an eye on our feed for more 👀
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At our Brandcast U.S. event this year, Todd Kaplan, the CMO behind some of Pepsi's most iconic launches and their recent high-profile rebrand, shared how the brand has been unleashing creativity and driving business outcomes with YouTube. Congratulations to Todd for an incredible 17-year journey at PepsiCo. We can't wait to see how you continue to innovate with YouTube in your next chapter!
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There’s just one week left to sign up for the 2024 Brandcast Academy! Learn to use YouTube even more effectively in campaigns, through a blend of product announcements, expert advice, and actionable tips. Sign up now ↓ https://lnkd.in/eqN628Ht #Brandcast
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YouTube Shorts bought through Display & Video 360 helps brands easily mix in popular, short videos with their other streaming ads, reaching audiences wherever and however they watch. KINESSO’s Samantha Primack breaks it down 👇
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In our new “Creative Reactions” series, creative executives react to some of the most captivating recent YouTube campaigns — explaining how they successfully harnessed trends, embraced YouTube's creative best practices, and leaned into the platform's unique strengths to deliver impactful results. For our first spot, FCB Global Chair Susan Credle and Google Creative Works Director Abigail Posner discuss Hulu’s ambient room-inspired spot for “Only Murders in the Building”👇
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YouTube’s deep connection to culture makes it the perfect place to engage with fans — whether you’re reuniting the cast of the “Mean Girls” movie, or testing tech with MrBeast. Walmart CMO William White and Samsung Electronics America’s Olga Suvorova break down successful recent campaigns with Good Mythical Morning Rhett and Link👇 #Ad
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Gary Vaynerchuk, CEO of VaynerMedia, knows a thing or two about YouTube — he’s been a creator since 2006. From breakthrough creative best practices to the art and science of storytelling, find out how you can make the most of YouTube. Watch the full panel here → https://lnkd.in/eZwubhqp
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For its 125th anniversary, PepsiCo partnered with YouTube creator Airrack to produce a challenge video in his signature style — and the campaign became a resounding success. Learn more 👇 https://lnkd.in/dJhkXqsw