YouTube Advertisers

It’s almost #CannesLions2024 time! Stay tuned for the latest from #GoogleBeach 🏖️ on: ✨ AI x Creativity  🎬 YouTube Ads news 📢 and so much more!

At our Brandcast U.S. event this year, Todd Kaplan, the CMO behind some of Pepsi's most iconic launches and their recent high-profile rebrand, shared how the brand has been unleashing creativity and driving business outcomes with YouTube. Congratulations to Todd for an incredible 17-year journey at PepsiCo. We can't wait to see how you continue to innovate with YouTube in your next chapter!

There’s just one week left to sign up for the 2024 Brandcast Academy! Learn to use YouTube even more effectively in campaigns, through a blend of product announcements, expert advice, and actionable tips. Sign up now ↓ https://lnkd.in/eqN628Ht #Brandcast

YouTube Shorts bought through Display & Video 360 helps brands easily mix in popular, short videos with their other streaming ads, reaching audiences wherever and however they watch. KINESSO’s Samantha Primack breaks it down 👇

In our new “Creative Reactions” series, creative executives react to some of the most captivating recent YouTube campaigns — explaining how they successfully harnessed trends, embraced YouTube's creative best practices, and leaned into the platform's unique strengths to deliver impactful results. For our first spot, FCB Global Chair Susan Credle and Google Creative Works Director Abigail Posner discuss Hulu’s ambient room-inspired spot for “Only Murders in the Building”👇

YouTube’s deep connection to culture makes it the perfect place to engage with fans — whether you’re reuniting the cast of the “Mean Girls” movie, or testing tech with MrBeast. Walmart CMO William White and Samsung Electronics America’s Olga Suvorova break down successful recent campaigns with Good Mythical Morning Rhett and Link👇 #Ad

Gary Vaynerchuk, CEO of VaynerMedia, knows a thing or two about YouTube — he’s been a creator since 2006. From breakthrough creative best practices to the art and science of storytelling, find out how you can make the most of YouTube. Watch the full panel here → https://lnkd.in/eZwubhqp

For its 125th anniversary, PepsiCo partnered with YouTube creator Airrack to produce a challenge video in his signature style — and the campaign became a resounding success. Learn more 👇 https://lnkd.in/dJhkXqsw

“We’re seeing people come to YouTube for everything — from Shorts to the living room.” Anne Marie N. sits down with Advertising Week’s Michael Gewirtzman to discuss how viewer behavior is changing, how fans make cultural moments bigger — and how YouTube creators are responding. Listen here 👇 https://lnkd.in/eHV3nTU6

On our new podcast, Modern Marketers by Think with Google, VP of Marketing at Uber, David Mogensen dives into how marketing is fundamentally shifting, the importance of creative in driving growth, and much more. Give it a listen here 👇