The Trade Desk Edge

We are excited to launch our first-to-market training series, The Retail Revolution. It outlines all essential foundational elements for understanding the value of adding retail data to elevate campaign performance. It also navigates through the possibilities of retail data, as myths are debunked, and the future of data-driven marketing is envisioned. Enroll: https://bit.ly/3QDG2LF #TheTradeDeskEdge

Wouldn't it be invaluable to understand when and where your ideal customers purchase your products? In our Retail Data Foundations course, join Kimberly-Clark's Luke Kigel as you journey through retail history to understand its evolution, impact on marketing, and its pivotal role today: https://bit.ly/3KGtaAV #TheTradeDeskEdge

Made-for-advertising sites (MFAs) are a concern for marketers, publishers, and ad tech firms alike, with all groups trying to eradicate the practice from the digital media industry. The Current spells out how MFAs work, why they’re a stain on the digital media ecosystem, and how marketers can avoid them.

Introducing the Sellers and Publishers 500+, an inventory-buying option centered on transparency and decisioning, comprised of the top inventory properties across the open internet.

Now's your chance to leverage The Trade Desk's most powerful platform upgrade yet: Kokai. Our latest course, Trading Essentials, was designed for clients with their campaign's performance at the top of mind, offering an in-depth look at navigating updated features, leveraging advanced tools, and keeping your marketing one step ahead of the competition. Enroll: https://bit.ly/45fmjrN #TheTradeDeskEdge

Activating Retail Data, the next installment in our Retail Revolution series, is designed for individuals who already have a foundational knowledge of retail media and retail data. This course explores how cutting-edge advertisers leverage retail data to tackle key marketing mandates: understanding your audience, attracting loyal customersm and proving the effectiveness of your spend. Enroll to learn more: https://bit.ly/3QDG2LF #TheTradeDeskEdge

In this snippet from our course titled "The Future of the Open Internet," The Trade Desk Chief Commercial Officer, Tim Sims, articulates how combining the guarantees of the traditional upfront model with the data-driven tools of programmatic empowers marketers with buy-side decisioning while allowing publishers to monetize their inventory more effectively. Interested in learning more? Enroll in the course: https://bit.ly/3KsuBD3 #TheTradeDeskEdge

Whenever there's lots of money to be made in an industry, there are bound to be some bad actors who try to take advantage, and the digital advertising industry is no exception. To help you understand what domain spoofing is, how it works and why it's a major issue for advertisers, we've assembled this explainer.

In Retail Data Foundations, a course found in our newly launched Retail Revolution series, hear The Trade Desk’s Ellen Jepsen Mulryan explain: * The differences between retail media and retail data * Why retailers are releasing this data into the open ecosystem for brands to activate outside of retailers’ walls * What the off-site retail data opportunity holds for marketers Enroll today to learn more: https://bit.ly/3QDG2LF #TheTradeDeskEdge

In our new Retail Revolution series (https://bit.ly/3QDG2LF), experts in retail data — including advertisers and retailers themselves — dive into why retail data has emerged as one of the best data sets available and why leading brands have adopted retail data as their not-so-secret weapon to help reach valued shoppers.