The Sellers and Publishers Report is a comprehensive biannual look at the drivers of growth on the open internet in recent years, using aggregate digital advertising activity across top publisher destinations on The Trade Desk. #digitaladvertising #connectedTV #programmatic
About us
The most critical innovations in advertising are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place.
- Website
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https://www.thecurrent.com/?utm_source=linkedin_thecurrent&utm_medium=organic_social&utm_campaign=global_glb_tc_genc&utm_content=gen_genpop
External link for The Current
- Industry
- Internet Publishing
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
Updates
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"Because there has never been more focus on the role that big tech walled gardens play in tilting the digital advertising market in their favor, there’s also never been a greater opportunity for the major advertising industry bodies to step up and play that essential advocacy role." In a recent op-ed, The Trade Desk CMO Ian Colley discusses why objective advocacy is vital as industries grow. #advertising #digitaladvertising #digitalmarketing
A funny thing happened on the way to an advertising conference | The Current
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In a recent op-ed, InfoSum Chairman and CEO, Brian Lesser, discusses the changing privacy landscape in ad tech. According to Lesser, "Establishing clear criteria for privacy compliance will be essential in avoiding a situation where privacy promises may be merely lip service." #adtech #advertising #thirdpartycookies
Why it’s time to stop paying lip service to privacy | The Current
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As connected TV grows as an advertising channel worldwide, all eyes are on the global streaming industry — and the local broadcasters looking to stay competitive. Take a spin around the globe to see how North America, Europe and Asia-Pacific are seizing the streaming advantage. #streaming #connectedtv #advertising
What advertisers need to know about the state of CTV around the world | The Current
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ADT EVP and CMO, DeLu Jackson, joins The Current Podcast to discuss how the company’s partnership with Major League Baseball’s Miami Marlins reinforces the impact of live sports. Jackson also touches on why the marketing funnel isn’t so much a funnel anymore as it is an “infinity loop”: https://bit.ly/3Xkl6gY #livesports #advertising #marketing
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We looked at the past year in advertising to determine what some of the most exciting campaigns were heading into this year’s festival. Industry experts also weighed in on their favorite ads and campaigns that could make waves at Cannes Lions International Festival of Creativity, and what makes them special. #CannesLions2024 #advertising #marketing
The top campaigns we're watching for at Cannes Lions | The Current
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Made-for-advertising sites (MFAs) are a concern for marketers, publishers and ad tech firms alike, with all groups trying to eradicate the practice from the digital media industry. We spell out how MFAs work, why they’re a stain on the digital media ecosystem and how marketers can avoid them. #MFA #advertising #digitalmedia
What the Tech are MFAs | The Current
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This time last year, as the ad industry looked ahead to the Cannes Lions International Festival of Creativity, the topic of AI loomed large. For the first time this year, the festival has introduced a new mandatory question asking entrants to disclose whether they used AI in their work or not. #AI #commerce #streaming
Beyond the buzz at Cannes Lions, AI becomes the new norm | The Current
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“Our industry has struggled a lot with the illusion of precision, or the limits of what you can measure.” Mike O'Sullivan, CEO of data firm Sincera, explains why quality media is at a premium in digital advertising on The Current Report: https://bit.ly/4edf7Av #advertising #digitaladvertising #media
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Inside this edition of The Current: - In an ever-changing marketplace, advertisers are prioritizing premium content and investing ad spend into digital channels like connected TV (CTV) and online video. - Super-apps and e-commerce platforms like Gojek, foodpanda and Deliveroo fuel the rise of retail media in Southeast Asia by embracing retail data sharing. - In a recent op-ed, The Trade Desk’s Terry Kane highlights how the scale and growth of the Middle East and Africa (MENA) region presents massive opportunities for digital advertisers. - Crunch Fitness' Chad Waetzig joins The Current Podcast to share how Crunch is developing its on-demand workout streaming app and why digital media is the best way to reach its gymgoers. #connectedtv #retailmedia #digitaladvertising
'CTV is everyone’s number one agenda item'
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