The Current

The Sellers and Publishers Report is a comprehensive biannual look at the drivers of growth on the open internet in recent years, using aggregate digital advertising activity across top publisher destinations on The Trade Desk. #digitaladvertising #connectedTV #programmatic

Blockgraph CEO and co-founder, Jason Manningham spoke with us about the upfronts evolution, the importance of measurement and attribution, and weighs in on how many main currency providers he thinks will emerge. #upfronts #connectedtv #advertising 

The media buying landscape can change quickly — transforming from one year to the next. How should marketers respond to ever-changing macro trends? Some have reacted by spending more of their ad dollars in digital channels — especially CTV and video — over the last year, according to several media buying agencies who we spoke with. #connectedtv #streaming #marketing

We spoke to L'Oréal's Lex Bradshaw-Zanger, the chief marketing and digital officer in South Asia-Pacific, the Middle East and North Africa (SAPMENA) about being on the front lines of a marketing strategy in a mobile-first marketplace, where potential customers are looking at content across many different channels. #digitalmarketing #firstpartydata #retaildata https://bit.ly/3KnNUx9

Inside this edition of The Current: - A recent report reflects the growth and value of top publisher destinations on the open internet over time. We break down the four major trends emerging from the report. - A new women’s sports network from iHeartMedia reflects the opportunities for advertisers in audio. - In a recent op-ed, Sincera’s Mike O'Sullivan shares why publishers of the future won’t be measured by a single metric, but rather a methodology. - Intuit SMB MediaLabs’s Dave Raggio joins The Current Podcast to share the origins of SMB MediaLabs and why consumer and CPG brands are turning to Intuit’s data. #connectedtv #advertising #livesports

"Viewability isn’t — and shouldn’t be — going anywhere. What needs to change is our mindset toward inventory optimization and encouraging buyers to move beyond the 'one metric to optimize it all' mindset." Sincera's Mike O'Sullivan breaks down why the successor to viewability is not a single metric, and instead is a multifactor optimization methodology in his op-ed. #programmatic #advertising #adtech

Whenever there's lots of money to be made in an industry, there are bound to be some bad actors who try to take advantage, and the digital advertising industry is no exception. To help you understand what domain spoofing is, how it works and why it's a major issue for advertisers, we've assembled this explainer. #advertising #adtech #digitaladvertising

Dave Raggio, VP of Intuit SMB MediaLabs, explores why SMB MediaLabs doesn’t own inventory, how it prioritizes privacy for its customers, and the reason consumer and CPG brands are turning to Intuit’s data in this week's episode of The Current Podcast. “We are more of an audience network that can be layered onto any part of your ad buy that’s programmatic. What we’re adding is just a very deterministic, one-to-one knowledge and accuracy that didn’t exist,” says Raggio. #firstpartydata #advertising #programmatic

"With tens of thousands of voters in a few states potentially swinging the presidency and control of Congress, every ad dollar must deliver targeted, relevant content." GMMB's Erica M. discusses political media buying and how to avoid potential catastrophic consequences this election season in a recent op-ed. #politics #advertising #streaming

Boasting the NFL, the annual college basketball tournament in March, PGA events like the Masters Tournament, plus Big Ten's football and basketball, CBS Sports is a king maker in live sports. On this edition of The Current Report, we explore how advertisers are taking hold of those games being streamed: https://bit.ly/4bG3K2j #livesports #streaming #advertising