The streamer's journey is better with a guide. We partnered with MAGNA Global to explore viewer behavior from 'Power On' to 'Power Off'. Read the findings: https://lnkd.in/eEdkjn8X #Streaming #Advertising
Roku Advertising
Advertising Services
San Jose, CA 16,278 followers
Roku is the lead-in to TV. Follow for streaming inspiration and insights.
About us
At Roku, our mission is to create better TV for everyone. Our platform offers brands reach, scale, and results, delighting 82M+ households throughout their streaming journey. It’s all on Roku.
- Website
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https://advertising.roku.com/
External link for Roku Advertising
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- San Jose, CA
- Founded
- 2002
- Specialties
- streaming advertising, digital advertising, omnichannel advertising, cross-channel advertising, tv advertising, and OTT advertising
Updates
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Today, we are excited to announce our partnership with Fandango, which will allow theatrical advertisers to measure the impact of their Roku ad campaign through Fandango ticket sales. Learn more: https://lnkd.in/eSJ6HkG7 #Streaming #Advertising
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We’re excited to announce Roku Exchange, a TV streaming-first ad tech solution that allows advertisers to plug into a range of Roku ad inventory using their preferred buying platforms. https://lnkd.in/efjiDKs2 Roku Exchange provides marketers of all sizes with equal access to Roku Media, enabling them to drive reach and performance using our powerful combination of streaming ad supply, identity, and AI-driven optimization. #Streaming #Advertising #TV
Introducing Roku Exchange, an ad tech gateway to Roku’s audience
advertising.roku.com
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With #CannesLions around the corner, we examine the unique ways advertisers can get creative on our platform — from ads in Roku City to original content. Discover how some of the world’s most successful brands are expressing themselves on the Roku platform. https://lnkd.in/eMP5gaPV #Streaming #Advertising #CannesLions2024
Roku’s creative canvas: Learn how advertisers are building the streamer’s experience
advertising.roku.com
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We're excited to share that Comscore, Inc. reported Roku as the most popular CTV operating system and #TheRokuChannel as the most popular FAST service! Learn more: https://lnkd.in/eKwArYcF #Streaming #Advertising #TV
The Roku Channel Tops Comscore's List of FAST Services
adweek.com
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Last week, Roku's Caitlin McKnight joined Walgreens Advertising Group's Katie Vogt at #RICE24 for an insightful session about the convergence of shoppable TV and retail media. Read the key takeaways below. ⬇ 🚀 The evolution of shoppable TV: The fusion of TV and e-commerce, once a distant concept like mobile shopping, is now a reality powered by streamers watching TV with their remote in hand. 🔍 Insights & best practices: Retail media data makes shoppable TV campaigns more effective, allowing for brands to target known, new, or lapsed buyers. 💡 Media efficiency & learnings: Partnering with retail media networks allows brands to measure the impact of TV streaming on outcomes like meeting new buyers, incremental sales, and ROI. Read more about the power of shoppable TV: https://lnkd.in/eH4hjaMT #Streaming #Advertising Retail Innovation Conference & Expo
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Inside the story. Outside the Octagon. Follow Dana White and his trusted advisors as they face the euphoric highs and crushing lows of the fight business in Fight Inc: Inside the UFC. Stream the ultimate docuseries event free on #TheRokuChannel now! https://bit.ly/FightInc #Streaming #Advertising
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Roku is the first stop for auto discovery. Roku can make auto brands unmissable across the streamer's journey — while driving them down the funnel. Learn more: https://lnkd.in/ebeVtFCc #Streaming #Advertising
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We're excited to partner with MAGNA Global to understand viewer behavior along the streamer’s journey. Learn how brands can connect with viewers from power-on to power-off. Learn more: https://lnkd.in/ewSZtJBF #IPGMediaBrands #Streaming #Advertising
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We're excited to share that Roku's TaraLynn Marinho and Emily Giel were recognized for AdMonsters' and AdExchanger's Top Women in Media & Ad Tech Awards! This award recognizes, celebrates, inspires and brings together the women who are making an impact in the greater digital media and advertising technology community. Learn more: https://lnkd.in/gVhtgs5A #Streaming #Advertising