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Is it time to consider a switch in your SSP provider? Discover the key signs and indicators that might signal it's time to go white-label. Gain insights into the factors that can impact your programmatic success and unlock the potential for better performance and increased revenue. Read the article now and let us know your thoughts in the comments! #programmaticadvertising #whitelabelsolution #programmatic #adtech2023

With Q4 in full swing, people are searching for the best products/brands to gift their loved ones, and many of them are using Reddit to do so! Read this article for some great subreddit recommendations, and see how valuable Reddit is in the buyers journey!

A great read by Sean Cunningham on the current state of ad buying: We agree. As long as the industry maintains the existing opacity and inconsistent validation of closed systems such as Google, we will consistently find ourselves pondering deceptive advertising practices and manipulative market maneuvers. https://bit.ly/3qDndyu #advertising #googleads #winemarketing

One of my consistent messages is that your campaign metrics need to be crystal clear and be your true north. No shadow metrics. It is ok to have a couple of KPIs, but you need to declare them. As an example: I have had multiple occasions , going back to x+1, when an advertiser has questioned the optimization on some KPI when clicks went down. Clicks were not the thing we were optimizing on. When this happens, the clicks were largely fraudulent and we wound up removing some big offenders. Good on us. I had one client who was laser focused on incremental LTV. Was it hard to optimize to? Yes. Did we do it? Yes. What was the CTR rate for their campaigns? I have no idea.

More bad news about MFA sites. But am I the only one who thinks we need a better name here? Most online publishers are made for advertising, but when we say MFA we're not talking about most publishers. Better to speak with specificity. Also, MFA doesn't exactly inspire outrage. Wouldn't it be better to focus the industry's attention on demonetizing--take your pick--junk websites, vampire websites, fraudsters, scammers, or crap merchants? #adtech #thoughtleadership https://lnkd.in/dPNtCfrm

Did you know most CPG brands are paying $11-$13 to cart an item at retail? How much more effective would your budget be if it were only $0.38? Drop a line if you're attending, and make sure to check out how we're changing #retailecommerce economics for CPG brands! #performancemarketing #retailmediasummit

There’s so much advice thrown around on the internet it can be hard to know what’s legit. Someone I’ll absolutely vouch for is HockeyStack (YC S23)’s advisor Mark Kosoglow. 🇺🇸 Example: I’d always thought opt-outs were signs of a weak GTM. More trouble than they were worth. But as a newer company buyers are worried about risk - especially in this market. Mark shared with me that in the beginning, Outreach offered opt-outs. Win rates were 20%+ higher while less than 8% opted out. 😯 He suggested the concept of Moment of Impact KPIs. Agree on two/three achievable KPIs that mean success for the client. If they’re hit. No opt-out. Emir Atlı and Courtney M. worked on metrics and and it became part of my cadence. Now three months later we’re yet to see any opt-outs. Thank you Mark. And for all the other advice. 🙏

Our Fraud segment on #DV360 protects advertisers at scale, in pre-bid, against MFA sites ("made-for-advertising"/"made-for-arbitrage"). Customers using these segments see their MFA rate drop from 20-40% to less than 1%, ensuring delivery on legitimate publishers only. 👇 #Programmatic #RTB #OpenAuction #AdDelivery #AdFraud #MFA #AdVerification #MadeForAdvertising #DisplayVideo360

We’ve all been frustrated by those pesky ads that pop up when trying to read an article. And yes, as consumers we understand that publishers need to capture more of ad revenue, but it's the poor experience that drives us to install ad blockers. And that's not the only problem for publishers... The decline of traditional tracking methods due to privacy regulations and browser changes, such as the death of the cookie, threatens the business model even more. Dan Rua, CEO of Admiral believes that both publishers and visitors need to care more about each other. Through their Visitor Relationship Management platform (VRM), publishers can offer visitors different value exchanges based on their preferences, such as ad-free experiences, email relationships, or subscriptions. The results for publishers are a no-brainer, receiving an almost immediate return on investment for many. Other key takeaways from this episode: ► Focus on solving specific problems first – Admiral started with ad block recovery as their beachhead and became the best in the world. ► How they went from founder-led sales to a scalable machine once they’d achieved product-market fit. ► The benefits of having a strong product team as founders and how they understood everything that’s needed to contribute to revenue early on. #saasmarketing #saasgrowth #demandgeneration https://lnkd.in/gPR8mueu