WineGlass Marketing’s Post

It’s not only the buy-side that suffers from big-tech fraud and lack of transparency. Local media is being crushed. It’s bad news for their business, for high quality content (and impressions) and especially independent news which is the foundation of a well-functioning democracy. Let’s focus on building a more transparent, privacy compliant and sustainable digital ad ecosystem!

Are you on Instagram and FaceBook? I read that 1 in 4 post on those platform are now Ads. I also read that in order to maintain demand (and revenues) that Insta is now ramping up even more of those intrusive ads, and if you're one of those people who've clicked on an ad before, then hold onto to your digital Insta pants because your feed will no doubt get flooded with even more adverts. You have to ask yourself the obvious question which is 'WTF' is all this doing to the brand and user experience at the expense of short term revenues? If you use Safari then the intrusive ad industry has almost given up on you, which for me is a great thing, what about you? A technical solution that allowed brands to bid in real time and stretch their message to as broad a number of people as possible is finally having to wake up to the fact it has truly shot itself in the ad tech foot. Every company and media buying agency around the world that uses ID tracking to be able to report back on the effectiveness of advertising has already been given the equivalent of advertising 'castration' by Apple. Yet ad fraud still persist with circa 50%+ of your digital budget going to fraud bots. Time for that free ad fraud audit perhaps? #adagency #adtech2023 #marketingdigital #advertising #finance

Did you know that video advertising, the star of digital marketing, is facing a hidden challenge that could dim its shine? Ad fraud is that dark cloud on a sunny day for publishers! In the ever-evolving landscape of digital advertising, video has emerged as a powerhouse, captivating audiences far and wide. However, as the stakes get higher, so do the challenges. Ad fraud in video advertising is a growing concern, with fraudulent activities siphoning off a significant portion of ad revenues. A startling statistic reveals that up to 20% of video ad spending could be wasted on fraudulent views. This isn't just a number; it's a wake-up call for publishers around the globe. For publishers, the battle against ad fraud in video advertising isn't just about protecting revenues; it's about maintaining trust with advertisers and ensuring the integrity of their platforms. Implementing stringent verification measures, embracing transparent reporting, and fostering partnerships with reputable ad tech providers are pivotal steps in safeguarding the digital ecosystem. Here's a thought for all publishers out there: What strategies are you deploying to combat ad fraud in your video advertising? Let’s unite in sharing insights and fortifying our defenses. #digitalmarketing #Marketing #Advertising #Branding #Ecommerce #AdTech #AffiliateMarketing #EmailMarketing #FraudPrevention #OnlineAdvertising #Programmatic #adfraud #digitaladvertising #programmaticadvertising #mobileadvertising #ctvadvertising #performancemarketing #frauddetection #fraudprevention #forhumans #byhumans #cleartrust

Some publishers are lucky enough never to have dealt with invalid traffic and ad fraud. For others, it’s a nightmare they may never forget.  Publishers often get hit with bot traffic or invalid traffic that clicks on their ads. This leads to ad revenue clawbacks and, in many cases, them losing their AdSense or ad accounts completely. #monetizemore #invalidtraffic #bots #programmaticadvertising

When running paid digital advertising, if you don't have partners (ad tech and agencies) that offer full transparency, then your ad dollars are more than likely being misspent and your ads are being misplaced. Google and Facebook should be held to the same transparency standards as DSPs in delivering ad transparency reporting.

That is why our ad tech stack is focused on real humans in real households. Just say no to fraud! https://lnkd.in/d9uJZ74w #directmarketing #multichannel #digital #advertising

As the digital advertising sector faces the projected loss of $100 billion by 2023, publishers and advertisers must prioritize combating ad fraud and invalid traffic. In this article for Digital Content Next, MonetizeMore's CEO Kean Graham shares insights into how automated solutions can efficiently identify and prevent invalid traffic and ad setup policy violations, ultimately protecting advertising revenue. Read the full article here 👇 #bottraffic #digitaladvertising #monetizemore #programmaticadvertising

"Fat, drunk, and stupid is no way to go through life, son." Not every day I get to quote National lampoon’s animal house…. Almost a quarter of ad spend is fraud according to this research. Are we surprised? Sadly some people will be surprised. Seeing the volume of compromised IPs from adtech providers I am not. There are so many things we as an industry can do to tackle this and one of the most basic is looking at the IP and it’s validatity. It does not matter which side of the advertising ecosystem you are we all have our part to play. I am truly excited by some of the adtech companies starting to tackle circumvented IPs as part of their ad fraud strategy - and getting results! Made for advertising, click farms and so on, well there is much to look at, and with residential proxies rising it’s only going to be one more important. Imagine those on your morning commute may have given their IP over - for money and knowingly - in order to look legitimate when no eyeball is seeing the ad. 🤦🏻♀️ Recently we saw we could cut one ad tech vendors ad fraud traffic by over 50% just by looking at the context of the IP. Just by looking at an IP a little more closely before serving ads…. Just saying.