1-in-2 #UK shoppers are concerned about the quality and legitimacy of online reviews, and Gen Z social media users are twice as likely to rely on influencers less over the next 5 years vs. more. One platform stands out as the home for credible brand and product recommendations your audience trusts: Reddit. We brought together leaders at the UK's top media agencies, Omnicom Media Group, WPP, Dentsu, Publicis, and IPG Mediabrands, to discuss the importance of community influence in growing brands. We invited them to share their favorite Reddit communities and discuss why recommendations on Reddit are so powerful. Deep dive into the videos/research here: https://lnkd.in/eNB7a29U #RedditforBusiness
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We’re officially into the holiday season, which means holiday shopping is ramping up. If your business is trying to market to Gen Z, know that 48% of Gen Zers will do their shopping on social media - specifically Instagram & TikTok (via CNBC). Why? Because Gen Z tend to take recommendations from their peers (even if they’re influencers) rather than celebrities or simply searching the internet. Learn more about how to get your social media shop & marketing ready at https://lnkd.in/g4g5BAZQ #InstagramShopping #TikTokShopping #GenZMarketing #SocialMediaShopping #SocialMediaMarketing #DigitalEverythingConsulting #DigitalEverything
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𝗧𝗵𝗲 𝗜𝗹𝗹𝘂𝘀𝗶𝗼𝗻 𝗼𝗳 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 𝗼𝘃𝗲𝗿 𝗣𝗲𝗿𝗳𝗲𝗰𝘁𝗶𝗼𝗻 In the digital age, social media has become an integral part of our daily lives, connecting people from all corners of the world. So far so good. But among the countless accounts that populate our feeds, influencers and models seem to dominate, projecting an image of an idealized lifestyle. Read our article about this on https://lnkd.in/e_JnmBG2
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Remember MySpace? Wow has the face of social media changed since those days. Our crystal ball indicates the following key changes to social media in the future: 1️⃣ Consumers will search for information on social media or via AI instead of traditional search engines. 2️⃣ Brands will rely on influencers, especially micro-influencers, rather than celebrities. 3️⃣ Consumers will enjoy a seamless shopping experience on social media. 4️⃣ Brands Will Leverage Chatbots as Consumers Slide into DMs for Customer Service. We can help you and your brand stay on top of these trends, contact us today for a FREE 30-minute consultation. No flat monthly agency fees, only pay as you need with us. #smallbusinessmarketing #socialmediamarketing #marketinglikeaboss
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Digi-know we should expect Web 3.0 Social Media Platforms soon? By taking down centralized social media platforms like Facebook or Instagram, users are given a higher degree of control over their data. This is why decentralized social media is a great advantage of Web3. Digital assets and Web3 identities help people to establish connections with influencers and companies. #Web3 #socialmedia
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Step into 2024 with insights from social media expert Annie Wong! 🌟 We're unpacking everything from data-driven strategies to the evolving role of influencers in Singapore. Swipe through for essential tips on tailoring your approach to meet emerging trends and optimise your social media impact! #SocialMedia2024 #DigitalMarketing #Singapore #MarketingStrategy #FutureTrends #CustomerEngagement
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Unlocking the power of influence! Did you know? Nearly half of consumers rely on influencer recommendations on social media before making a purchase. 🛍️💡 Almost half of us trust influencers for shopping advice! Who knew? For more:https://bit.ly/47pihha #InfluencerMarketing #SocialCommerce #ustechzoneservives #ustechzone #BeASmartShopper #PollTime #InfluencerImpact
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Digi-know we should expect Web 3.0 Social Media Platforms soon? By taking down centralized social media platforms like Facebook or Instagram, users are given a higher degree of control over their data. This is why decentralized social media is a great advantage of Web3. Digital assets and Web3 identities help people to establish connections with influencers and companies. Khonology #Web3
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Chief Innovations Officer at Hahn Labs | Brand Marketing Strategist | Digital Transformation Specialist | Author & Futurist | Helping brands predict their next move.
Celebrities and Brands | More and more celebrities are aligning themselves with popular brands... and I don't think this is a passing trend. Because of the data, both brands and celebrity influencers are able to see that yes—this approach to marketing does work. It's become more of a sure thing over time, and both parties are able to get a better feel for exactly what audiences do and don't like when it comes to these particular types of advertising campaigns. There are also many algorithms and models that can help match audiences. For instance, there are tools out there that will tell you which influencers are good matches with certain audiences. Connecting these two things is what makes this trend so sustainable. If you want to hear more about how we're helping brands do this at Hahn, be sure to check out this full interview clip👉https://lnkd.in/dEf5Xt6c #InfluencerMarketing #AudienceMatching #MarketingTrends
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Social networks are now the top product and brand research channel for consumers between the ages of 16 and 34, and those aged 35 to 44 rank social networks as the second most-used search network. This paradigm shift has given rise to influencers who, beyond mere endorsers, have become masterful storytellers 🎥 While strategic influencer partnerships can certainly pay off big time, it’s important that you navigate this new realm of marketing with a smart, budget-conscious approach. With that in mind, head to https://ow.ly/MNZw50Q4XQB to see what you need to know 🔗 #influencermarketing #marketingbudget #creatorinitiatives #partnershipmarketing
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🙏 Many thanks Nour for this #testimonials, it's always a pleasure to collect and share such testimonials from clients, influencers, partners. Here is the full version, translated from French to English: "I appreciated the quality of our collaboration with the influencers and their positive feedback on social media. The availability of the TERRITORY Influence team and their promptness in addressing any issues were noteworthy. It was a wonderful experience with clear and pleasant communication, and the results were highly satisfying." 👉 If you want to have a look at this campaign, check out our website: https://lnkd.in/eTN6CTJE #influencermarketing #happyclients #humanizemarketing #digitalmarketing
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