PGA TOUR’s Post

The majority of golf clubs continue to struggle in volatile times where income from membership renewals, visitors and from Food & Beverage is challenging. Golf Insights can help your club - read this blog as an example of what we can do https://lnkd.in/eHDQUcTC

Me want cookie! 🍪 (In Cookie Monster's Voice) Who doesn't love cookies, right? Besides indulging in these delightful treats year-round, especially around the holidays, there's definitely a few branding lessons we can learn from America's Top Cookie brands. Check out our first blog👇

Pickleball Pop Ups wasn’t the original business idea. It was a marketing strategy to launch our pickleball club (the OG plan) The situation looked like this: A) We have 18 months before this club will be open. Wtf do we do until then? B) We HAVE to do something. We’d already started building a brand in the community and were committed to seeing it through. C) We also want to play more pickleball. More courts in Memphis, ASAP, was the core problem we were trying to solve One day, I heard a friend say he was going to try to chalk down lines at a brewery and play over the weekend. The idea for events hit me immediately, and within 45 days we were off to the races. Turns out - the plan worked. It worked so well that it kind of created an entirely new category of business. Haha As far as results for the club.. We built a local audience of ~ 5,000 Pickleballers from scratch (a HUGE competitive advantage for any club). Had thousands of people come to our events over the summer and introduced tons of people to the sport. When/if the club does open, this is a great foundation. But we also started getting inquiries to do events like these all across the country. Which is where the majority of our attention is today. (We’re booking ~ 3 months out, btw!) Today we’re full steam ahead building an entire company, in a multi-billion dollar industry, around a marketing strategy that was developed out of pure necessity. Crazy how life (and marketing) works.

🚨 POP TARTS 🔥 One of my favorite Brand Moments of the year last night happened in the College Football Pop-Tarts Bowl where they unveiled an EDIBLE MASCOT. Yes that is correct, the players and coaches ATE THE MASCOT at the end of the game. An absolutely awesome concept that drew MILLIONS of impressions across all social platforms. This a lesson in marketing that many brands should watch and learn from! 🔍 Key Insights: 🎉 Culinary Creativity: Pop-Tarts Bowl takes the marketing game to a whole new level by introducing an edible mascot. How can brands tap into unconventional, sensory experiences to captivate their audience? 🤩 Fan Engagement Redefined: Edible mascots offer not only visual appeal but also a taste of excitement for fans. How can your brand incorporate interactive elements to enhance consumer engagement? 🚀 Branding Boldly: Pop-Tarts continues to push boundaries, demonstrating that bold and unexpected choices can elevate brand recognition. How can marketers embrace calculated risks to stand out in a crowded marketplace? 🍽 The Pop-Tarts Bowl's edible mascot is more than a quirky marketing move; it's a lesson in reimagining the consumer experience. As we step into a new era, let's explore ways to surprise, delight, and leave a lasting impression on our target audience. 🗣️ What are your thoughts on this edible mascot trend? How can brands leverage unconventional approaches to make a memorable impact? Share your insights in the comments below! Article: https://lnkd.in/gUbWgRwY #MarketingInnovation #EdibleMascots #PopTartsBowl #BrandExperience #CreativeMarketing #LinkedInCommunity #socialmedia #poptarts #tiktok #facebookads #facebook #instagramads #instagram #marketing

So tactical yet impactful - love it

Work that really works (nice job #teamModelo).   No, this isn’t about having a beer after watsonx told us that Team Golf was great (sorry #LIVGolf, but what happens now!?). And that’s a good thing.   Nope, this is about watching a client and agency (Grey Group NYC), and creative team, settle into a brief and their campaign, and really start to nail it. I’m talking about Grupo Modelo S.A. de C.V.’s fighter campaign that started out narrowly focused and very literal (e.g. MMA fighter and tattoo artist). The work has evolved in a smart way, to be about the 'fighter is us all', no matter who we are - whether in front of spotlight or working behind it. Modelo calls the strategy, the ‘fighting spirit’.   We’ve all seen work like this before or at least ATTEMPTS to achieve this. There are briefs from clients who want to celebrate the #trenches, the unglamorous and overlooked people who do the hard and dirty work to make stuff happen. We’ve seen those campaigns miss by a wide mark too - delivery people in clean, new uniforms, CEO’s straight to camera thanking the hard-working people or the haulers who look like they have no clue on how to back up a 53’ trailer.   Not Modelo. They’ve nailed it and taken smart advantage of the gaping hole left in the beer market by Budweiser Brewing Company APAC Budlight Budweiser (such a fiasco, so many people impacted on many fronts – very sad).   Let's break down how Modelo got here and back into the brief (Brand Marketing)if we can reverse engineer it: Modelo obviously has a lot of people asking for and ordering beers but how can we increase marketshare - to get the trade on our side and have them recommend a Modelo when someone just orders ‘a beer’. The trade being the bodega owners and the bartenders. Let’s also try to have our brand campaign help us with the other aspect of trade – retail distribution so we can show our support for this channel and get end-aisles, POS and other high visibility in-store placements. Let’s do it in a way that delivers on our ‘fighter’ position that makes our beer, and our heritage, different from the globally owned macro-brews we compete with. And do this in a way that is broadly appealing, not just our core Hispanic consumer. Other than that, super simple and single minded right?!   https://lnkd.in/e6st2RKK   The result: really nice, authentic and inspirational campaign highlighting the hardworking fighters in the form of bartenders and bodega guys. Doing the hard stuff, cleaning up at nights' end and even putting out the trash. Very honest and real creative executions that, imho, nail to brief, the story and the goal of the work. Doing all this through a lens of extra grainy footage as if to suggest the film is working hard to deliver the message as well.   The layers on this work are terrific, creative and smart. Nice job #teammodelo, #GreyNYC and keep it up. #creativity #advertising #brandstrategy The 30 Minute - University IBM PGA TOUR

Sometimes I fear that we have lost our common sense when it comes to advertising. Over 100 years ago, the brilliant marketer, Claude C. Hopkins, cautioned against using entertainment in ads. Why? They certainly attract a LOT of people to enjoy the ad, but conversion is low. But we're still doing it. Check out the '90s ad for the Budweiser Whassup commercial. Hugely popular, the marketing firm that created it declared it a success because it lasted 3 years. Three years! That's nothing. Hopkins' ad for Schlitz lasted 20 years and made the company millions of dollars. But making popular ads continue today. My point, and I do have one, is to avoid making a popular ad. Make advertising that speaks to the pain points of your audience and shows them the transformation they seek. Create, test, and profit. Leave popularity to high school. https://lnkd.in/gsxW9fXZ

A campaign built on ‘BUZZWORD’ Budweiser's "Whassup?" campaign was a stroke of marketing genius. The simplicity of the catchphrase and the humour behind it resonated with audiences across the globe, making it a cultural phenomenon. What started as a casual greeting quickly turned into a viral sensation, with everyone from celebrities to politicians joining in on the fun. The campaign's success was in its ability to connect with people on a personal level, making the brand feel approachable and relatable. Even today, years after the campaign's initial launch, "Whassup?" remains one of the most memorable and iconic advertising campaigns of all time. #marketing #branding #advertisingstrategies #marketingandadvertising #brandingstrategy https://lnkd.in/gWzVGM-b

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Have you a company or restaurant or coffee or office or clinic or personal brand !? Now you can make your own stamp with different shapes and with your own color 😍 call us now on +966566555910 and get yours 🤗 #stamp #stamps #stamping #advertising #اختام #أختام