Did you know? Americans spend more than 4 hours daily with audio 🎧. Dive deeper into these trends and uncover valuable insights with Nielsen's The Record report. Don't miss out—learn more today! http://nlsn.co/6047jOaL3
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Audio Attention Data Shows How Humans React In Real-Time https://lnkd.in/eRAK6k_K
Audio Attention Data Shows How Humans React In Real-Time
mediapost.com
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Check out the first edition of The Record: U.S. audio listening trends powered by Nielsen and Edison Research!
The Record: U.S. audio listening trends powered by Nielsen and Edison Research
nielsen.com
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"With the advent of the information age, the application of digital technology on the Internet has become more and more popular. Mobile phones, the Internet and other emerging media have brought a drastic impact on the traditional media era, and the status of traditional media is slowly weakening. Nowadays, new media devices and video websites are gradually becoming active in people’s lives, and the increasingly sophisticated digital means have led to the rapid rise of new media. Against this backdrop, traditional media are being squeezed to a great extent. In addition to being dominated by new media in terms of communication channels, the voice of traditional media in the market is also threatened to a certain extent. In addition to the problems of the traditional media themselves, and the lagging nature of the traditional media that is not in tune with the development of the times, the traditional media industry, especially the TV side and TV people, are gradually facing more pressure. Under pressure, there must be innovation. How traditional TV media can change and innovate requires us to rise to the occasion and be fully prepared for the current environment, and self-produced dramas are one of the paths that TV stations need to explore." Dr. Xiaoxuan Zhao published the article "An Analysis of the Project Incubation Model of Self-Produced TV Dramas in the New Media Era" (https://lnkd.in/gaUMcnRP) in Journal of Intelligent Communication (E-ISSN: 2754-5792).
Communication: From the Internet to the Intelligent
ojs.ukscip.com
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Elevate Your Influence with Digital Audio . Visit to read more - https://lnkd.in/d9tP7ath . #DigitalAudioInfluence #AudioMarketing #AudioBranding #DigitalInnovation #AudioContent #InfluencerMarketing #DigitalInfluence #AudioAds #AudioStrategy #paytunes
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Any guesses what The Media Leader's most read story of 2023 is? 📻🤩 Industry leaders, including our Audio CEO Simon Myciunka, have talked about the biggest changes and surprises in audio this year: https://lnkd.in/eykDtRnf
Audio in 2023: Ken Bruce, new laws, and a news surge
https://the-media-leader.com
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FYI: Understanding Light and Heavy audio listeners: New research from Edison Research sheds light on the audio consumption habits of Americans, revealing a clear distinction between "heavy listeners" and "light listeners."
Understanding Light and Heavy audio listeners
ppc.land
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#consumerbehaviour has been on a constant evolution, so why shouldn’t the techniques we use to understand them evolve as well? Gautam Mehra , our co-founder delves into the challenges and pitfalls of traditional methods which can be as out-of-sync as trying to stream Netflix on dial-up. For an insightful throwback that’ll make you rethink your marketing strategy, tune into our latest blog. Answer the call, it's time to hang up the old ways and embrace the digital age! 💼💡🚀 #DigitalMarketing #ConsumerResearch #ProfitWheel #consumerinsights #consumerintelligence #marketresearch
The 90s Called, They Want Their Consumer Research Methods Back
medium.com
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As the 2023 holiday season approaches, new Veritonic data sheds light on what listeners are looking for in audio ads during the festive period. Read the full #RadioInk article covering our findings from our recent holiday data report now: https://hubs.ly/Q025sNKK0
Veritonic Study Finds Keys To Successful Holiday Audio Ads - Radio Ink
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