PPC Land’s Post

How to Connect Your Client’s Audio Ads to Consumers’ Daily Routines https://lnkd.in/gdZ4-M3z

How do Americans 13+ spend their day with #audio? Edison Research’s #ShareofEar study reveals one key difference between heavy and light listeners is where they spend time listening to audio in a typical day. Learn more with our latest Weekly Insight:

Extraordinary. For the first time in the US, on-demand listening has surpassed linear listening. https://lnkd.in/e4VQi9Rf

YouTube Adds New Audio Description Options, Preferred Pronouns for Creator Profiles: Some new options to enhance the accessibility of your YouTube clips. https://bit.ly/46KkD95

👥 In the language of hearts, music is the sweetest conversation. 🎧 Dive into the world of Digital Audio Advertising with Code Highlights! 🌟 Discover the secrets to reaching your audience through sound. 🎶 Elevate your marketing game and make your brand heard! 🚀

Digital Audio can’t be ignored as part of anyone’s media strategy

RAJAR Q1 2024 is out today. Smart speaker listening is up 19% YoY and is now at 20% of all commercial radio listening. As an aside did you know that Alexa owners spend 10% more than non Alexa consumers? Time to look at Actionable Audio Ads? -> https://lnkd.in/eb3Kw8Ny "For all radio, smart speaker listening continues to grow and is now at 16.6% of total listening which is a 19% increase year-on-year. Smart speaker listening on commercial radio alone is even higher and stands at 20.7% overtaking commercial analogue listening (19.3%) for the first time." - Roy Martin - Radio Today https://lnkd.in/eDrW5y5P Say It Now Zoe Bruton

Big news from the Spoken Word Audio Report: The spoken word audience is not just growing, it's soaring to new heights! More people are tuning in daily, and they're spending more time soaking up every word. The major growth drivers? Young listeners aged 13-34, who've shifted a whopping 30% of their total audio time to spoken word. This is a game-changer for content creators and marketers in the audio world. Stay tuned for more insights from the 2023 report. https://lnkd.in/gCGpZsjY

This 👇 is how Americans aged 13+ spend their day with audio. 🎧 On average, they spend about four hours per day listening to all forms of audio, though there are those who spend more (heavy listeners) and those who spend one hour or less (light listeners). Key difference is where they tune in. Heavy listeners spend the most time with audio at home (59%), then in a car/truck (21%). By contrast, light listeners spend the majority (60%) of their audio time listening in a car or truck. In fact, Edison Research says that more than half of them (52%) only listens to audio in their vehicle. Understanding these seemingly little but important nuances helps develop strategies for reaching and engaging specific audiences and ultimately, maximizing your audio campaigns. So, to reach heavy listeners, you can cast a wider net, perhaps even employ location-based audio advertising depending on data. Getting in touch with light listeners likely mandates a narrower focus on the in-car experience, optimizing content and ads with shorter formats and concise messaging. #audio #listening #contentmarketing #media