PPC Land

DuckDuckGo Launches Anonymous AI Chat Service: DuckDuckGo introduces DuckDuckGo AI Chat, a privacy-focused platform to anonymously interact with various AI chatbots.

Google Ads API Update: New Features and Changes for v17: Google releases v17 of the Google Ads API, featuring updates for resource usage policies, reporting capabilities, and campaign management.

Marketing Mix Modeling: A resurrected technique for today's marketers: Marketing Mix Modeling (MMM) sees a resurgence as a tool for marketers, with considerations for data privacy and limitations for smaller budgets.

FYI: Gemini mobile app expands to Europe: Google today announced the expansion of its AI assistant mobile app, Gemini, to European countries. This follows the initial launch in February 2024 in select markets.

Google removes YouTube Channels, Blogs tied to disinformation campaigns: Google's Threat Analysis Group (TAG) releases Q2 2024 bulletin detailing takedown of YouTube channels, Blogger blogs, and Google Ads accounts involved in coordinated influence operations.

IAB Tech Lab finalizes Framework for Data Deletion Requests in Ad Tech: IAB Tech Lab releases finalized Data Deletion Request Framework, standardizing how companies handle consumer privacy requests within the digital ad supply chain.

GA4 strengthens campaign measurement with Floodlight Linking: Google Analytics 4 expands Floodlight linking for subproperties and roll-up properties, enhancing campaign measurement capabilities.

Google Analytics 4 enhances Real-Time User Tracking: Google Analytics 4 update provides minute-by-minute user activity data for websites and apps in the Realtime report.

Google Ads expands Online Pharmacy advertising in Estonia and Lithuania: Google Ads allows online pharmacies in Estonia & Lithuania to advertise, with limitations and certifications.

Earlier insights on Ad Eligibility with Instagram boost signals: Instagram launches "IG Boost Signals" to help users see if their content is eligible for ad boosting before submission.