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As marketers continue to be caught in an ever-escalating battle between marketing complexity and marketing effectiveness, a new report reveals that in 2023 more brands trusted Omnicom Media Group to deliver the industry-leading tools, technology and talent needed to win that battle.    As detailed in the 2023 New Business Balance report from RECMA - Research company evaluating the media agency industry, for the second consecutive year OMG won more new business than any other global media agency group — an achievement that was fueled by outstanding performances from our agencies. With Hearts & Science earning its first-ever #1 ranking from RECMA, and OMD Worldwide and PHD placing in the top 5, we not only dominated the network ranking, we were also the only media holding company to earn positive net new business outcomes across every region.    Results like these can only be achieved when an organization is united and inspired by a shared goal. Every day, across all OMG regions, markets, and offices, 26,000 people come together to meet our shared goal: delivering transformative experiences for consumers that unlock transformative growth for our clients, our agencies, and our talent.    Our achievements in 2023 are their achievements. I congratulate them for what they accomplished last year — and I thank them for the energy, intellect and passion that powered our success in 2023, and continues to drive us forward in 2024.  #TransformExperiences

RECMA's Diagnostics report once again names OMD as the best-performing global media network for the sixth consecutive report, and a breakdown of the global ranking positions OMD as the best-performing agency in EMEA, Central East Europe, the Nordics, and North America. OMD's outstanding performance has significantly extended its lead over its nearest competitor and RECMA declared that "OMD has no direct competitor today" among global media agency networks. The report highlights OMD as ‘Dominant’ in EMEA markets; the UK, Greece, Italy, Germany, Sweden and Turkey as well as in Australia, New Zealand, Peru, and the USA. Blake Cuthbert, CEO of OMD EMEA, commented, "This recognition highlights how our unique and collaborative approach as cross-functional teams with connected capabilities, driven by our industry leading-talent, continues to deliver business transformation and growth for our clients across our EMEA markets." This achievement celebrates the hard work and dedication of all our OMD teams, clients, and partners. Read more: https://lnkd.in/epN8mUUs #RECMA #OneOMD #Performance RECMA - Research company evaluating the media agency industry

As the new general manager, Jason Chen will focus on the continuous development and growth of OMD Taiwan’s client partnerships, commercial operations, product, talent, and culture. Charlotte Lee, CEO at OMD Asia Pacific, said, “Jason’s demonstrated expertise in client management, business operations, and digital strategy presents a significant advantage for OMD in Taiwan, especially as we capitalise on emerging opportunities to explore new possibilities for our clients. His recruitment aligns with our ambition to accelerate growth through digital leadership, business transformation, and a connected culture.” Also speaking on the appointment, Kelly Huang, CEO of Omnicom Media Group Taiwan, shared, "Jason’s leadership in digital transformation at OMG and OMD makes him one of the most influential figures in our industry. Faced with the current changes in the environment, we need an agile-thinking team. We are very pleased that Jason has returned and accepted this new challenge. We believe that under his leadership, OMD will once again reach new heights and create new milestones." #marketing #appointment #taiwan ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

OMD has once again been named the best performing global media network in RECMA’s Diagnostics report for the sixth consecutive edition and has widened its lead over its nearest competitor to a historic level. OMD’s performance led RECMA to declare that “OMD has no direct competitor today” among global media agency networks. A breakdown of the global ranking shows OMD ranks as the best-performing agency in North America, EMEA, Central East Europe, and the Nordics and is ‘Dominant’ in 10 markets, including Australia, Germany, Greece, Italy, New Zealand, Peru, Sweden, Turkey, the UK, and the USA.    George Manas, OMD Worldwide’s CEO, shared, “These results demonstrate OMD’s ability to combine platform, people, and process to create what’s next for our clients. Every day, in every OMD office, we are delivering modern media solutions - enabled by our parent company’s Agency as a Platform approach that connects media, content, and commerce, activated by our industry-leading talent around the globe and operationalized through the OMD Design planning process - to unlock growth for our clients.” A huge thank you and appreciation to all our OMDers, clients, and partners for their continued success and for being the driving force behind this notable achievement. Read the full announcement here: https://lnkd.in/e5eYwmYA #RECMA #OneOMD #Performance RECMA - Research company evaluating the media agency industry

As social media and short-form digital video take the lead in marketing priorities, the key to success lies in mastering ad campaign performance in user-generated content environments. In a world that thrives on virality, the question is: How can brands ensure both safety and results? Don't miss what's sure to be a riveting discussion with industry leaders as they shed light on their partnerships with Integral Ad Science (IAS) to provide marketers with the essential brand safety tools. Moderated by Kerry Flynn from Axios you'll hear from: 🌟 Yannis Dosios, IAS CCO 🌟 Deva Bronson, dentsu EVP of Global Brand Assurance 🌟 Jay Altschuler, Mastercard SVP of Global Media & Agency Relations Discover why marketers are doubling down on the digital ecosystem's largest platforms and gain insights into the future of brand safety technology in the world of social media: https://bit.ly/3tAYtI2

https://lnkd.in/gUQfdCB8 OMG's Hearts & Science Tops Agency Network Ranking Group Sweeps the Network Rankings with All OMG Agencies Ranked in the Top Five Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks, had the best 2023 net new business record (wins-losses) among global media management groups, marking the second consecutive year that OMG has outperformed its competitors in incremental billings won. The report from RECMA (the Research Company Evaluating the Media Agency Industry), OMG earned its encore as the #1 ranked global media network by adding close to $3 billion in net new business.  Additionally, OMG was the only holding company media group to show positive net new business gains across every global region; and was also the #1 ranked group in EMEA and LATAM. OMG's #1 ranking was fueled by outstanding performances in 2023 by its agencies, with Hearts & Science, OMD, and PHD all ranked among the top five for net new business among global agency networks – making OMG the only media agency group to have all of its agency brands in the top five; and the only group with more than two agencies among the top 10. Hearts & Science Earns its First #1 Ranking Fueled by more than $1 billion in new business wins - including the global Jaguar Land-Rover business, Allwyn, Horizon Pharma, and the Virgin Voyages global consolidation - and with a win/loss ratio of 6:1 - Hearts & Science earned its first #1 ranking in its eight-year history. Punching above its weight, OMG's youngest and still expanding network outperformed agencies with significantly larger global footprints and market share to claim its place in a statistical tie at the top of the network ranking. Concurrent with leading its category in winning new business and successfully servicing a client roster that includes many of the world's best-known brands, in 2023 OMG also led the industry in delivering first-to-market capabilities and future-fit solutions that drive sales and grow share for clients, including: The global adoption of its Agency as a Platform model that leverages Omni - the open operating system that supports the Omnicom network - to enable a flexible ecosystem of talent, capabilities, and technology across all OMG agencies.

🏆 The United Media Agencies released their UMA Ranking of 2023 ! 🏆 With an 11% growth in its revenue, we would like to congratulate Mindshare Belgium who took over the top position 🥇 in the UMA Ranking of Agencies. With a market share of 27,3%, GroupM Belgium consolidates its first position in the Group Rankings. In the second position in the agencies ranking, we can find Space 🥈 and then in the third position, Initiative 🥉, who both achieved brilliant results this year. We also would like to congratulate dentsu Benelux for its relative growth of more than a third (+36%) in its 2022 revenue 👏 , Wavemaker Belgium (+31%) and Mediaplus Belgium (+28%) also achieves remarkable advancements, followed by Publicis Groupe Belgium (+14%) and EssenceMediacom Belgium (+7%). 👏 👏 👏   To discover more about the UMA Ranking 2023, click on the following link : https://lnkd.in/eddAxv9P 🌟 In order to develop your knowledge and create new opportunities in the media and communication sector, join andzup, the B2B prospecting solution conceived to improve your commercial strategy ! FR : https://lnkd.in/eG5V2uYU NL : https://lnkd.in/e8ScDTVb

Unlocking Success: The Power of Strategic Agency Partnerships In today's ever-changing business landscape, the role of agency partners has never been more crucial. Here at Wavemaker we understand the significance of aligning our strategies with your unique business needs. 🔍 Understanding Your Business Landscape: Our first step is to immerse ourselves in your world, comprehending the nuances of your industry. We believe that a deep understanding of your business landscape is the foundation of successful collaboration. 💡 Creativity and Innovation: Creativity isn't just a buzzword; it's a driving force behind our strategies. We integrate creative thinking and innovation into every aspect of our work, ensuring that your brand stands out in a crowded marketplace. 📊 Data-Driven Insights: Data is the compass guiding our decisions. By harnessing the power of data, we fine-tune strategies for maximum impact. It's not just about making decisions; it's about making the right decisions. 📈 Measuring and Optimizing Performance: Success isn't static. We continuously measure and optimize performance to ensure your brand's growth trajectory remains on course. Partner with us to experience a transformative approach to consultancy, where your business goals become our mission. That is the Wavemaker advantage. #Wavemaker #AgencyPartnerships #BusinessStrategy #Creativity #Innovation #DataDriven #PerformanceOptimization Wavemaker Philippines