Migrating from Universal Analytics to Google Analytics 4 (GA4)
With Dana DiTomaso
Liked by 519 users
Duration: 55m
Skill level: Intermediate
Released: 11/8/2021
Course details
Learn how to successfully migrate from Google Universal Analytics to Google Analytics 4 (GA4). In this course, Google Analytics expert Dana DiTomaso covers the important aspects to consider when making the switch to the new GA4 platform. Dana explains key topics like how to translate events, how to leverage the new GA4 features, and how to create comparison reports. In addition to the nuts and bolts of the migration, she also expounds on how to best communicate about GA4 with your team members, so that everyone has an understanding of the new, exciting platform.
Skills you’ll gain
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Meet the instructor
Learner reviews
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Juliet Winger
Juliet Winger
Stellar marketing leader, writing craftswoman, website content project expert, storyteller, public land proponent, blogger, novelist, and casual…
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 3 quizzes
- Learn on the go Access on tablet and phone
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