Configure goals and conversions in GA4

- In our last video on translating events, I spoke briefly about how important it is to name your events while thinking ahead that you will need to use these events as conversions in the future. And that's what we're going to cover in this video. Conversions in GA4 are significantly easier to configure than conversions were back in Universal. It's also just a little too easy to configure them. So you'll want to be sure that the only people who should be configuring GA4 conversions have access to do so. Once you have some events in GA4 if you go under the configure and then events section, you'll see a list of all the events that occurred in the current time period. To the right of each event name is a little slider named mark as conversion. Push that slider to the on position and tada, you have a conversion. Very easy, maybe a little too easy. You can also turn off conversions, which is something you couldn't…