What is integrated marketing communications?

- Disconnected marketing communications, confused customers make it hard to know what a brand stands for, how it's different or why we should buy it. Integrated marketing communications on the other hand create a seamless brand and customer experience by ensuring consistent messaging across all touchpoints and that gives you a competitive advantage. Hi, I'm Dina Shapiro. I advise the world's leading brands on not only creating integrated marketing communications campaigns but implementing them as well. In this course, we'll cover how to overcome integration barriers, differentiate from competition, use brand storytelling to integrate, engage customers across touchpoints and measure and optimize. When you finish this course, you'll be able to write an effective integrated marketing communication strategy that will engage your customers, build your brand and business and improve internal team collaboration. Let's get started.