John B.

“John and I worked very closely for 5 years together on the executive team at iZotope. Like the best professional relationships, ours has evolved into a friendship and a brotherhood. I adore John. John deserves an enormous amount of credit for modernizing and professionalizing our sales and marketing functions at iZotope. During his tenure, we achieved substantial growth as a result of the modern, data-driven practices and approaches he instilled and cultivated at the company. Making products is a lot more fun when you can reach a large number of interested people, something that John and his team took very much to heart. :) He built a highly talented, high-performing and engaged team that really raised the bar in all aspects of their work, from data analytics to design to brand to customer support. There's this myth that the head of GTM and the head of product/tech should have this kind of adversarial relationship ... that somehow that creates the best results for the business. That was not how John and I operated. I always knew that he cared deeply about developing the best products we could for our customers and that he understood the fundamental challenges inherent in creating innovative, groundbreaking technology. We were deeply in invested in each other's success and he went to great lengths to build relationships within and support my team. To round out the entire human, John is not only a lifelong student of his professional domains, but also of the mind and the soul. He brings an enlightened balance to being a thoughtful, caring, empathetic leader alongside being an ambitious and competitive executive with a winning mindset. I would not hesitate for a second to work with John again and would offer my highest recommendation to anyone considering him for whatever executive leadership position matches his future interests.”

“There was a phrase at iZotope, the “John Bigay Effect.” This wasn’t simply in reference to the laughter you’d often hear from the jokes John would crack in any meeting room he went into. Or, when we went remote, the zen effects of 2 years worth of daily zoom mediation he guided. It applied to budgets, a fund finance set aside to rapidly deploy as opportunities emerged which were frequently sought out in routine sales and marketing performance check-ins. It also applied to revenue forecasts in the sense that we could usually round up, as we had confidence John would help the GTM team always eek out a bit more. As a cornerstone to the massive success John had growing iZotope financially, he fostered the environment for a happy, thriving, high-performing world class go-to-market team. He leaned into innovations in marketing technology, agile marketing, and how to organize teams. Many people, myself included, will look back on their time at iZotope under John’s compassionate, goal-driven leadership as some of the best and most formative years of their careers. We had a lot of fun, learned rapidly, and succeeded together. Using modern, technology backed, creative marketing to drive revenue growth, coaching and continuously challenging leaders to perform at the top of their game— all in a day’s work for John Bigay.”