The LinkedIn Audience Network allows you to extend the reach of your Sponsored Content campaigns by delivering your ads beyond the LinkedIn feed to members on trusted third-party apps and sites. When the LinkedIn Audience Network is enabled in campaign setup, the same targeting parameters, bid type, and budget created for your feed campaign applies.
Sponsored Content will appear on the LinkedIn feed and across trusted third-party publishers’ apps and sites to members in your target audience.
We use a vetted list of approved publishers in the LinkedIn Audience Network to ensure customers’ ads are delivered in brand-safe placements. The placements across approved apps and sites include native and interstitial placements.
If you wish to avoid serving your ad on specific sites or apps, you can use category-level blocking or a block list of specific websites and apps to control your presence on the LinkedIn Audience Network.
The LinkedIn Audience Network algorithmically optimizes your campaign based on your audience targeting criteria, budget, and bid size to deliver your ads where your target audience is, which can help result in lower cost per key result.
Depending on your target audience and bid, you may see an increase in your impressions when you enable LinkedIn Audience Network, as your ad will have more chances to be displayed.
Keep in mind, you'll still want to ensure your campaign meets our best practices in order to improve performance.
Learn more
Yes, you can view the results on the Campaign Manager reporting dashboard. In the Campaign Groups, Campaigns, or Ads tab, select Breakdown at the top and choose On/Off Network. To download a CSV file of your report, select Export and choose Audience network ad performance.
You can also view a breakdown of your video ad metrics by placement by choosing Video from the Columns dropdown menu, then selecting Placements from the Breakdown dropdown menu.
You can preview how your single image, document, or video ad will render across publisher placements when you preview your ad in Campaign Manager. LinkedIn Audience Network placements must be enabled on your campaign to preview how your ads may be rendered.
The LinkedIn Audience Network ad renderings shift across publisher placements to drive engagement and might appear different than the preview.
Your content could look different depending on the ad size and format on the website or app where it's displayed. How the ad displays will adjust based on each publishers’ rendering guidelines. Our publishers optimize ads for the best ad experience to drive the best engagement, which means the layout of your creative will adjust from how the ad appears on the LinkedIn feed.
Here's a tip
To optimize for the best ad placements on the LinkedIn Audience Network, we recommend selecting images or videos with minimum overlay text and keeping your ad title on the shorter side.
Examples:
LinkedIn Audience Network is only available for campaigns with a single image, carousel, document, or video ad format selected. If you include a LinkedIn Event URL in your ad, your ads will only be displayed in the LinkedIn feed.
We honor the bid and budget you set for your campaign for reaching your audience on LinkedIn and beyond. You may find that your campaigns reach their budget faster, as your impressions will likely increase.
Currently, you can't run a separate campaign to reach your audience off-LinkedIn only. If the LinkedIn Audience Network is enabled for your campaign, any ads in that campaign could potentially be displayed on sites outside of LinkedIn as well as in the LinkedIn feed.