Website visits campaigns can be charged for clicks, impressions, or message sends, depending on the optimization goal, bidding strategy, and ad format selected.
| Campaign objective | Optimization goal | Bidding strategy | Charged by |
| Website visits | Landing page clicks | Maximum delivery (automated) | Impressions |
| Cost cap | Impressions | ||
| Manual bidding | Landing page clicks | ||
| Impressions | Manual bidding | Impressions |
Learn more about chargeable clicks for every ad format available in the website visits objective.
Single image, carousel, document, and event ads
The table provides information about chargeable and non-chargeable clicks for single image, carousel, document ,and event ads.
| Click type | Clicks on | Description |
|---|---|---|
| Chargeable clicks | Landing page | Clicks on your intro text, ad image, headline, or call-to-action (CTA) item open your creative’s destination URL. Note: In carousel ads, if different cards have separate destination URLs, you’re charged once for each unique URL the member clicks. |
| Non-chargeable clicks | LinkedIn Page | Clicks on your company logo or company name. |
| Open more content | Clicks on the see more text to expand the intro text. | |
| Social pill | Clicks that open a window showing those who like or comment on your ad. | |
| Social actions | Clicks include likes, comments, shares, and clicks to hashtags. | |
| Save article |
Video ads
The table provides information about chargeable clicks for video ads.
| Click type | Clicks on | Description |
|---|---|---|
| Chargeable clicks | Video | Clicks anywhere on the media (headline, CTA, or video) open your creative’s destination URL and anchor the video to the top of the page. |
Text ads
The table provides information about chargeable clicks for text ads.
| Click type | Clicks on | Description |
|---|---|---|
| Chargeable clicks | Landing page | Clicks on your intro text, headline, or ad image open your creative’s destination URL. |
Spotlight ads
The table provides information about chargeable clicks for spotlight ads.
| Click type | Clicks on | Description |
|---|---|---|
| Chargeable clicks | Call-to-action | Clicks on your call-to-action (CTA) button. |
| Landing page | Clicks anywhere on the ad open your creative’s destination URL. |
Message and conversation ads
Sponsored Messaging ad campaigns are charged on a cost-per-send basis so there are no chargeable clicks.
Learn more