At LinkedIn, we want to provide a simple and efficient experience for our members. From time to time, we look at our set of features to evaluate how they're being used by our members. Part of this process sometimes means we decide to eliminate a feature so we can better invest those resources in building more great LinkedIn products.

The target cost bidding strategy has been removed as an option in Campaign Manager, and you can no longer select target cost bidding in new campaigns.

If you have existing campaigns with target cost as the bidding strategy, your campaigns can run until completion. Paused or completed campaigns cannot be re-activated with target cost bidding. If you re-activate a paused or completed campaign with target cost bidding, the bidding strategy will automatically switch to cost cap bidding. 

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