Lead Gen Forms may be created if the Ads account is associated with a LinkedIn Page. You can create Lead Gen Forms if you’re assigned the role of account manager or campaign manager on the Ads account in the Campaign Manager tool. Learn more about user roles and functions.
Single image ads are a type of Sponsored Content that displays in the LinkedIn feed of members in a targeted audience. You can create single image ads directly in Campaign Manager or select posts from your LinkedIn Page to sponsor.
Sponsored Content created directly in Campaign Manager is called Direct Sponsored Content and doesn’t appear on your Page as a post. Direct Sponsored Content allows you to personalize, test, and improve the performance of your content for a targeted audience without cluttering your Page.
With message ads, you can engage your prospects through native ads displayed through LinkedIn Messaging.
Message ads include a custom greeting, call-to-action (CTA) button, body text, and the ability to add a link in the message body. You can also add a custom footer to disclose legal terms, promotion rules, contact information, and more. If you selected lead generation as your campaign objective, you’ll also need to attach a Lead Gen Form.
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