Go to the Ads in this campaign page in Campaign Manager.  

• New campaign - If you're creating a new campaign, you'll go to the Ads in this campaign page after selecting your campaign settings. 
• Existing campaign - To add an ad to an existing campaign, you can edit the campaign to go to the Ads in this campaign page.  

Click Create new ad(s). 

Enter a name for your ad. The name only appears in Campaign Manager.

Add Introductory text.

Add a Destination URL and click the Scrape button.

• URLs must have the "http://" "or “https://" prefix. 
• If you add URL parameters for third-party tracking, don’t use quotation mark characters within the parameter settings to avoid technical errors with reaching your destination URL. 
• Some special characters (for example: < > # % { } [ ] and others) cause errors when they're included in the query string at the end of the URL. Even if unsafe characters are accepted, they may not be supported in all browsers. If your URL generates an error, copy everything after the question mark into the URL and paste it into a URL encoder like this one: http://meyerweb.com/eric/tools/dencoder/. Then, copy your results and replace the original query string in the URL. This should resolve the issue. 

In the Article share section, confirm or change the ad image, headline, description, and call-to-action button scraped from the URL. 

• Ad image - You can change the image scraped with your destination URL by clicking the Cancel icon to the right of the image name. Click the Upload or select button to browse from existing images in the media library or upload a new image. 
• Headline - The headline appears below the image of the ad. 
• Description - The latest versions of LinkedIn’s mobile and desktop rarely show link description text. 
• Call-to-action - Click the dropdown menu to select which call-to-action button appears with your ad. 

If you selected lead generation as your campaign objective, complete the Form details section.

• Use the dropdown menus to select a Call-to-action button and Form. You can select a previously created Lead Gen Form or create a new Lead Gen Form. 

Click the Save ad button in the lower-right corner.  

• Ensure the Add to campaign checkbox is selected to add your new ad to the current campaign. 

Go to the Ads in this campaign page in Campaign Manager.  

• New campaign - If you're creating a new campaign, you'll go to the Ads in this campaign page after selecting your campaign settings. 
• Existing campaign - To add an ad to an existing campaign, you can edit the campaign to go to the Ads in this campaign page.  

Click the Browse existing content button. 

Select the checkboxes to the left of the ads you’d like to add to your campaign. 

• From your most recent content, a maximum of 100 Direct Sponsored Content creatives and 100 Page posts will display in Campaign Manager, totaling 200 available content creatives per campaign. 
• LinkedIn Page posts won’t be available to select as a single image ad if they contain a document or Pulse article link. 
• You can remove ads from the library of existing content by selecting the ad and clicking the Remove from library button in the lower-right corner. 

Click the Sponsor button in the lower-right corner. 

If you selected lead generation as your campaign objective, you’ll need to associate a Lead Gen Form with each ad in your campaign.

• From the Ads in this Campaign page, click Associate a Lead Gen Form below the ad name and details. 
• Use the dropdown menus to select a Call-to-action button and Form. You can select a previously created Lead Gen Form or create a new Lead Gen Form. 
• Click the Save button in the lower-right corner.