Archer serves as a wayfinder for modern marketers. As one of the few completely independent, 100% employee-owned agencies in existence, we have a long and proud history of guiding challenger brands through uncharted territory and propelling category leaders along a new, more productive path. Get to know us at WeAreArcher.com.
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Memphis, TN 38103, US
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Know any writers searching for some Freelance work? Archer is looking for talented copywriters to work with us on a freelance basis! Ideal candidates have experience in clinical copywriting, preferably in the veterinary pharmaceutical or animal health industries. Please give me a shout, and send me your resume: [email protected] or via LinkedIn DM!
#NowHiring for a Senior Account Executive to join one of our most established and exciting teams! This position is hybrid, based out of our Memphis office or #remote. Check it out: https://lnkd.in/d4knDvZu
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Today's #compiled creative and cases. Featuring work from: GYK Antler ➡️ Aura x Boston Red Sox ADVOC8 ➡️ YouTube Archer ➡️ Palm Beach Tan RP3 Agency ➡️ EagleBank Click below to subscribe to our weekly newsletter. #agency #agencywork #casestudy #creative #newsletter
New client 🔥 We are excited to partner with Mempho Presents on RIVERBEAT to help bring the music festival to life this weekend. With a brilliant brand identity by St Francis Elevator Ride, Archer was responsible for social, paid media, and local guerrilla executions to help get the word out about the inaugural fest. Our team will be at Tom Lee Park all weekend, sharing the vibe and excitement on all RIVERBEAT social channels. Check out the CTV spot here: https://lnkd.in/da9rKPSR and follow along on Instagram this weekend!
Our brand identity draws inspiration from the stars. But our agency has a deep appreciation for the beauty of our own planet. We’re grateful for the clients and partners that allow us to go out in the world, work, and capture it in all its glory. As far as we're concerned every day is an opportunity for Earth Day. So what are you doing reading this? Get out and enjoy the great outdoors.
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I was recently asked about what I thought is trending in social media along with another social strategist and here’s what we had to say: 𝐓𝐡𝐞 𝐑𝐢𝐬𝐞 𝐨𝐟 𝐌𝐢𝐜𝐫𝐨𝐭𝐫𝐞𝐧𝐝𝐬 Cultural shifts and preferences surge in popularity at an unprecedented rate, creating a dynamic environment that fosters a desire for belonging and identification. Individuals increasingly gravitate toward niche groups labeled as “core” or “aesthetic” in a bid to connect amidst a world that feels increasingly isolated. As the amount of influencers and content creators increases exponentially, smaller creators are coming out on top of who audiences trust the most. Platforms like TikTok have played a pivotal role in this democratization, expanding from short-form videos to longer, 10-minute content, spawning a surge in “man on the street” style videos and behind-the-scenes glimpses into creators’ lives. 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐃𝐢𝐬𝐭𝐫𝐮𝐬𝐭 Amid this surge in content creation, a palpable sense of distrust looms over influencer marketing. As audiences are constantly inundated with paid advertisements, both disclosed and undisclosed, are increasingly questioning the authenticity of endorsements/ads. 𝐒𝐡𝐢𝐟𝐭 𝐓𝐨𝐰𝐚𝐫𝐝 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 𝐚𝐧𝐝 𝐒𝐩𝐨𝐧𝐭𝐚𝐧𝐞𝐢𝐭𝐲 Highly produced posts are being eclipsed by more candid, thought-provoking content that resonates with the current social landscape. Younger audiences want content that feels genuine and in touch with the moment, not meticulously planned and heavily edited posts.
Keeping up with new tools for growth doesn't stop with our clients. Step into the world of How Agencies Use AI with Archer's own Matt Musick and Meredith Cuevas as they chat with Olivia Morley, featured in ADWEEK's latest article.
Agencies of varying sizes are pioneering innovative, AI-centric new-business strategies that flip rote research and data entry on their heads. Now, they not only complete RFIs faster but they also tackle them more strategically. ADWEEK's Olivia Morley spoke with agencies that overwhelmingly agreed: It’s making a difference—primarily because it saves time.
Our long-standing partnership with Palm Beach Tan is strong. So strong that the leader in tanning took a creative leap with us for their latest national TV campaign. With nary a bikini or beach in sight, the campaign leans into surrealist comedy with opening fantasy sequences to position Palm Beach Tan as an accessible escape. Watch all three spots here: https://lnkd.in/eaWBSneK Danielle Shapira - Director Matthew Sweeney - Director of Photography Steve DeVore Southern Sky Films Buffalo Casting Matthew McClain Brody Howard