Archer

According to Forbes, the value of the content marketing industry will continue to grow astronomically. We’re proud to introduce new talent that builds on our social strategy and content creation strengths to keep our clients ahead of what’s next. Read more: https://lnkd.in/gh34k5vM

This week's agency headlines from Archer, PMG & RP3 Agency: https://lnkd.in/e__42et9 Click the link in the comments to subscribe. #agency #agencywork #compiled

Take a peek behind the scenes from a recent shoot for Palm Beach Tan's newest sunless skincare products. We are proud to have collaborated closely with the Palm Beach Tan team to design packaging that embodies their commitment to personalized beauty and wellness. Our focus on understanding customer insights enabled us to create packaging that not only resonates with their audience but also elevates the brand experience.

The Archer team had a great time in Kansas City at our annual Farm Credit planning meeting! It's always wonderful getting together face to face with this group of amazing people. Thank you to Farm Credit Mid-America, Capital Farm Credit, GreenStone Farm Credit Services, Farm Credit Services of America, Farm Credit Services of Illinois, ACA, AgCountry Farm Credit Services and American AgCredit for your continued partnership!

The only duo better than mouths and ribs is Archer and Smokeslam, and we had a grand time helping them kick off their first-ever food festival. While Smokeslam fired up the grills, we cooked up the branding, from its name and logo, to contest trophies and merch, and we couldn’t be more proud. Take a look at the work for the World’s Ultimate BBQ Showdown 🔥 📷: Sage Creative + Bob Bayne

After 23 years of business-savvy, people-first leadership, Archer CEO, Russ Williams, is passing the torch. We’re beyond thrilled to begin our next chapter and welcome Rob VanGorden as our new CEO starting June 3rd. An empathetic leader with a proven reputation and an undeniable passion for our industry, we are honored to have him leading the way. Read more about what comes next for Archer in ADWEEK: https://lnkd.in/etC6SPmR

100 employees, 3 days, 1 city, & some 🔥 BBQ. While we love our hybrid and remote work, we also love to bring our team together every chance we get. Whether it’s sharing thought-provoking conversations with industry leaders or gathering together to enjoy Memphis BBQ, we enjoy connecting face-to-face, so we can build towards the future with a shared vision. Want to join the team? Visit our careers page: https://lnkd.in/d4knDvZu 

In all the days in the 70+ year history of Archer, I can't imagine there were many more enjoyable than last week. The electricity of having all our remote employees "home" was palpable across the office. Our guest speaker Rishad Tobaccowala kicked off the week with a talk that delivered incredible insight into the things that shape advertising both individually as an industry. And it wouldn't be a trip to Memphis without BBQ. We topped our time together off with something akin to a good old fashioned company picnic on steroids. Thanks to our clients Mempho Presents for hosting us at the inaugural SmokeSlam: The World's Ultimate BBQ Showdown. Fantastic time on the river made better by being surrounded by all the great design work we did for the event. Gonna be tapping into the residual energy for awhile but also can't wait for the next time we're together.

At our recent agency summit, we were joined by the inspiring Rishad Tobaccowala, former Chief Strategy and Growth Officer of Publicis Groupe. With years of experience in industry leadership and strategy, here are the 4 key takeaways he gave us ⬇ 1. Change sucks but irrelevance is worse. As an agency that prides itself on exploring uncharted territories and possibilities, we understand that choosing adaptation over falling behind is a necessity when it comes to preparing for the future. 2. Our clients' greatest opportunities and threats will come from outside their category. While there is risk in the unknown and the untried, there is also great potential to be found in it.   3. Do not underestimate the value of asking questions and making fun of yourself. New knowledge can only be found beyond the limits of what we currently know, and asking questions while remaining positive about what we don’t yet understand is an integral step towards improvement as a professional. 4. A culture of enthusiastic pragmatism helps people build things. Having an equally realistic and eager sense of self creates a solid foundation for growth and development. We couldn't be more thankful for this conversation with Rishad and all of the wisdom he shared. ⭐

Know any writers searching for some Freelance work? Archer is looking for talented copywriters to work with us on a freelance basis! Ideal candidates have experience in clinical copywriting, preferably in the veterinary pharmaceutical or animal health industries. Please give me a shout, and send me your resume: [email protected] or via LinkedIn DM!