ThinkNow

The need for diversity and inclusion in advertising has become more apparent than ever. If you're looking to connect authentically with the LGBTQ audience, there are principles of inclusivity found to be important. Here are seven: https://bit.ly/3wVMF5j Forbes Agency Council #PRIDEMonth #LGBTQIA #DiversityAndInclusion

Phone calls and in-person surveys are giving way to a new era of online sample collection that makes political market research faster, more cost-effective, and more insightful for campaign strategists. Learn more: https://bit.ly/4aEYY4v #MRX #OnlineSample

While progress has been made toward social acceptance, a resurgence of intolerance threatens to diminish those gains. When asked where they've felt discriminated against or excluded due to their sexual orientation or gender identity, over 50% of Gen Z and Millennials identified social media platforms as the primary source. To learn more, download our PRIDE report: https://bit.ly/3Qa1vfV #PRIDE2024 #MarketResearch #GenZ #Millennials #SocialAcceptance

Market research equips brands with the tools to understand their target audience and, ultimately, shape a more effective brand strategy. Through qualitative research, marketers gain insights into customer behaviors. Check out our latest blog here: https://bit.ly/3Vujoaa

Audience segmentation plays a key role in successful programmatic advertising campaigns. This article outlines valuable tips and key benefits to enhance its overall effectiveness. Click to keep reading: https://bit.ly/3PfoG7D #ProgrammaticData #AudienceSegmentation

Happy Juneteenth! ThinkNow is closed today in observance of this special day to commemorate the end of chattel slavery in the U.S. Today serves as a poignant reminder of the injustices Black Americans have faced throughout history and the ongoing efforts needed to create a more equitable society. #Juneteenth

Bi-cultural Latinos proudly embrace both their American and Latino identities, rejecting the notion of being 'half and half' in favor of being 200% whole. What insights should financial marketers know to engage this diverse audience effectively? https://bit.ly/4bCZRLq #FinancialServices #Bothism #Latinos

To close out last week's ANA Masters of B2B Marketing Conference, ThinkNow Co-Founder and Principal Roy Eduardo Kokoyachuk shared the stage with Eric Miller of Owens Corning and Dcn. Charlie Echeverry of Black//Brown to discuss research on the growth of Latin-owned businesses and highlight Owens Corning's work in this sector. Association of National Advertisers (ANA) #LatinOwnedBusinesses

The New Mainstream podcast is out with a new episode. Glory Alcántara, Director of Multicultural Marketing at General Mills, discusses the importance of understanding and integrating multicultural perspectives into mainstream marketing strategies: https://bit.ly/3KOQeOe #MulticulturalMarketing #MarketingStrategies #Podcast

Celebrating Eid al-Adha with our ThinkNow team members who observe this special occasion. Wishing all who celebrate a joyful Eid! #EidAlAdha #EidMubarak #Eid2024