The New Mainstream podcast is out with a new episode. Glory Alcántara, Director of Multicultural Marketing at General Mills, discusses the importance of understanding and integrating multicultural perspectives into mainstream marketing strategies: https://bit.ly/3KOQeOe #MulticulturalMarketing #MarketingStrategies #Podcast
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Japanese anime/manga is a staple in Asian entertainment. Which demographic segment drives this trend? Download our Asian Entertainment report to explore insights and opportunities. https://bit.ly/4cjhsZ8 #Anime #Manga #AsianEntertainment #ConsumerInsights
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Changes to the SBA 8(a) program require all participants to submit a narrative about their social disadvantages to determine eligibility rather than relying on the presumption of social disadvantage. See what elements are required in the narrative. https://bit.ly/3Lz3WWb #SBA #SmallBusinessOwner #SocialDisadvantage
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The need for diversity and inclusion in advertising has become more apparent than ever. If you're looking to connect authentically with the LGBTQ audience, there are principles of inclusivity found to be important. Here are seven: https://bit.ly/3wVMF5j Forbes Agency Council #PRIDEMonth #LGBTQIA #DiversityAndInclusion
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Phone calls and in-person surveys are giving way to a new era of online sample collection that makes political market research faster, more cost-effective, and more insightful for campaign strategists. Learn more: https://bit.ly/4aEYY4v #MRX #OnlineSample
Reaching the Right Voters: Using Online Sample for Smarter Political Campaigns | ThinkNow
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While progress has been made toward social acceptance, a resurgence of intolerance threatens to diminish those gains. When asked where they've felt discriminated against or excluded due to their sexual orientation or gender identity, over 50% of Gen Z and Millennials identified social media platforms as the primary source. To learn more, download our PRIDE report: https://bit.ly/3Qa1vfV #PRIDE2024 #MarketResearch #GenZ #Millennials #SocialAcceptance
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Market research equips brands with the tools to understand their target audience and, ultimately, shape a more effective brand strategy. Through qualitative research, marketers gain insights into customer behaviors. Check out our latest blog here: https://bit.ly/3Vujoaa
From Insights to Impact: How Market Research Shapes Brand Value | ThinkNow
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Audience segmentation plays a key role in successful programmatic advertising campaigns. This article outlines valuable tips and key benefits to enhance its overall effectiveness. Click to keep reading: https://bit.ly/3PfoG7D #ProgrammaticData #AudienceSegmentation
How to maximize the value of programmatic data through audience segmentation | ThinkNow
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Happy Juneteenth! ThinkNow is closed today in observance of this special day to commemorate the end of chattel slavery in the U.S. Today serves as a poignant reminder of the injustices Black Americans have faced throughout history and the ongoing efforts needed to create a more equitable society. #Juneteenth
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Bi-cultural Latinos proudly embrace both their American and Latino identities, rejecting the notion of being 'half and half' in favor of being 200% whole. What insights should financial marketers know to engage this diverse audience effectively? https://bit.ly/4bCZRLq #FinancialServices #Bothism #Latinos
Financial Services Industry Strives to Navigate U.S. Latino 'Bothism' | ThinkNow
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To close out last week's ANA Masters of B2B Marketing Conference, ThinkNow Co-Founder and Principal Roy Eduardo Kokoyachuk shared the stage with Eric Miller of Owens Corning and Dcn. Charlie Echeverry of Black//Brown to discuss research on the growth of Latin-owned businesses and highlight Owens Corning's work in this sector. Association of National Advertisers (ANA) #LatinOwnedBusinesses
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