Teads

Live at Campaign UK Media 360 in Brighton, Jesh Sukhwani, Global Media Center of Excellence- Innovation & Strategic Partnerships, Lenovo, and Natalie Bastian, Teads’ Global CMO, discuss AI and data-driven marketing on the latest "Talks With Teads." This interview covers: • The Rise of AI: Transforming marketing strategies and driving innovation. • Data-Driven Marketing: Optimizing user journeys with comprehensive data insights. • Lenovo-Teads Partnership: Enhancing campaign performance through collaboration. • Future of Marketing: Full-funnel optimization and media science. Watch the interview and learn more on the blog >> https://hubs.li/Q02BQKWs0 #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #TalksWithTeads #BestinGlassAdvertising #TeadsBestInGlass #AI #Data James Aylott

As summer kicks off, many brands are already gearing up for the Back To School season. This key shopping season offers a unique moment for brands to own the moment with contextually relevant, omnichannel placements. For your brand, this means: • Elevate Brand Awareness Across Screens: Maximize your brand's visibility across various screens. • Contextual Relevance: Align your campaigns with sports content to stay relevant. • Multi-Screen Engagement: Reach viewers across all devices for a cohesive experience. • High-Impact Impressions: Utilize high-visibility formats in event coverage to capture attention. Learn how to own the moment through a Teads Reachcast with a complete takeover or contextual segment >> https://hubs.li/Q02BqQhL0 #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #TalksWithTeads #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #CTV #BrandSafety #Contextual #BTS #Backtoschool

We're unveiling Teads' Creative Consortium, an innovative suite of omnichannel partnerships designed to elevate creative services, drive innovation, and amplify campaign results for advertisers. Key Highlights: 🏅 Real-Time Sports Data Integration: Enhancing ad engagement with live sports stats in collaboration with Stats Perform. 🌐 AR for the Open Web: Immersive AR experiences like Virtual Try-On (VTO) with Perfect Corp., Aryel, Threedium, Atelar Studio, and GEENEE. 🔊 AI-Driven Audio Production: Partnering with AudioStack to deliver dynamic, personalized audio-visual experiences tailored to different languages, locations, and audience segments. 💬 Conversational Units: Revolutionizing shopper engagement with innovative in-ad conversational units optimized for shoppable moments, allowing consumers to interact through a decision tree and select products based on their needs, in partnership with Vyde. 📈 Innovative 3D-Like Experiences: Captivating 3D ad formats for improved brand recall and interaction rates, activated with partners like Threedium. 👜 Shopping Ads: Bringing commerce at the speed of life, engaging consumers wherever and however they choose to shop with SmartCommerce. Teads Studio's enhanced creative capabilities have empowered brands like Nissan Motor Corporation, McDonald's, PepsiCo, RIMOWA, and Lenovo to deliver personalized ads across multiple touchpoints, boosting customer interaction and driving business results. In Nissan Motor Corporation's recent campaign, Teads integrated omnichannel elements with CTV and XR formats, reaching 41% of the UK population and boosting brand favorability. Read the press and stay tuned for 7 tips to activate exceptional creative during key moments across omnichannel screens, including major global moments >> https://hubs.li/Q02Bz_hb0 #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #TalksWithTeads #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #CTV #Creative #CreativeConsortium #Innovation

Live at Campaign UK MEDIA 360 in Brighton, Justin T., Managing Director of Teads UK, and Natalie Bastian, Teads’ Global CMO, share insights from the first UK CTV Pulse report on the latest "Talks With Teads." This interview covers: • Growth of CTV: New connected TV purchases drive excitement and enhanced viewing experiences in the UK. • Media Buying Challenges: The shift from linear to streaming complicates media buying decisions. • CTV Native Advertising: Unique opportunities for high visibility and engagement. • Teads' Role: Unifying fragmented media experiences for impactful storytelling. Watch the interview and learn more on the blog >> https://hubs.li/Q02Bxxy00 #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #TalksWithTeads #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #CTV #BrandSafety #Contextual #CampaignUK #CampaignMedia360 #Streaming #MediaBuying #ConsumerBehavior

Join us at the Teads Publishers Lab Panel at Cannes Lions! On Tuesday, June 18th, we're hosting a powerhouse panel around the crucial role brands and advertisers play in preserving quality journalism, especially during key political, news, and cultural moments. With 2024 being a landmark election year, more voters than ever will head to the polls, making it the perfect time to explore how advertisements influence audience loyalty and the economic viability of news organizations. Hear from leaders at The Wall Street Journal, CNN, BBC Studios, and OMD Worldwide on the topic. 🔗 RSVP to attend and secure your spot: https://hubs.li/Q02BqZ0J0 #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #CTV #BrandSafety #ResponsibleAdvertising #Elections #QualityJournalism Ben Hovaness Mia Lehmkuhl Libby Rob Bradley Samantha Gladis Mellor Neala Brown Simon Klein Lee Fels Cannes Lions International Festival of Creativity

In our latest episode of “Talks With Teads,” we sit sit down with Prasad Ghag, Global Head of Media at Sanofi, to explore key industry topics shaping the future: • AI & Media Innovation: AI's role in transforming media and search experiences. • Preparing for Cookie Deprecation: Adapting strategies for a cookieless future. • E-commerce Evolution: Shifts in consumer behavior towards diverse e-commerce platforms. • 360-Degree Consumer Experience: Crafting holistic and engaging consumer interactions. • Impact of Gaming: Opportunities for brand engagement in gaming environments. • Sustainability & Responsible Advertising: Sanofi's journey towards reducing their carbon footprint. Watch the session and dive deeper into these insights on our blog 👉 https://hubs.li/Q02BcwJ60 #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #TalksWithTeads #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #CTV #BrandSafety #Contextual #TalksWithTeads #Sanofi #AI #Ecommerce #Gaming #Sustainability #CookieDeprecation #MediaInnovation #ConsumerExperience #Advertising #MarketingTrends

Shannon Pruitt, Global CMO of Stagwell, joins Natalie Bastian, Teads’ Global CMO, in the latest episode of “Talks With Teads.” Explore key themes in brand engagement and the evolving media landscape: • AI in Marketing: Shannon discusses how AI is transforming modern marketing by automating creative processes and optimizing media planning. • Cookie Deprecation and Identity: How contextual targeting and first-party data are replacing traditional cookie-based strategies to keep content relevant. • Human Emotion in Marketing: Despite AI advancements, Shannon highlights the importance of human creativity in translating data into emotionally resonant content. • Community and Contextual Storytelling: How understanding consumer behavior and content environments can create impactful brand connections. • Testing and Learning: Shannon advocates for a culture of experimentation, encouraging brands to trial new strategies and technologies to foster innovation. Watch the talk now and dive into the latest developments in data, AI, and brand storytelling >> https://hubs.li/Q02B1rlx0 #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #TalksWithTeads #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #CTV #BrandSafety #Contextual

John Tomlins, Global Business Director at Zenith, joins Natalie Bastian, Teads’ Global CMO, in the latest episode of “Talks With Teads.” Discover key trends shaping the media landscape: • AI’s Impact: How Publicis' investment in AI revolutionizes media planning. • Cookie Deprecation: Navigating the shift to cookieless solutions for better privacy and compliance. • CTV’s Rise: Connected TV offers scalable, addressable audiences and integrates into broader video strategies. • Sustainability: Zenith’s commitment to reducing the carbon footprint of media plans. • Audience Behavior: Adapting to rapid changes in audience behaviors, especially Gen Z. Watch the session and read more on our blog >> https://hubs.li/Q02zWH1n0 #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #TalksWithTeads #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #CTV #BrandSafety #Contextual #TalksWithTeads #MediaTrends #AI #Sustainability #CTV #Advertising #Innovation

In the latest “Talks With Teads” episode, Natalie Bastian, Teads’ Global CMO, chats with Nicole Parlapiano, the CMO of Tubi, about the future of brand engagement and customer loyalty. They emphasize celebrating individuality and fostering authentic connections with consumers as the key to success. Key Insights: • Rebranding Process: Aligning brand with evolving audience expectations through comprehensive feedback. • Embracing Uniqueness: Celebrating diverse tastes and creating an inviting atmosphere without traditional pressures. Community Power: Grassroots support drives brand success, resulting in organic growth and loyalty. Watch the discussion and more on the blog >> https://lnkd.in/erQfiQRw #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #TalksWithTeads #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #CTV #BrandSafety #Contextual #BrandEngagement #CustomerLoyalty

Connected TV and omnichannel strategies are revolutionizing advertising opportunities in healthcare marketing, offering innovative and powerful ways to connect directly with patients via the big screen. Teads' Senior Global Industry Director CPG, Beatriz G., shares her perspective on the role that CTV plays in pharma and healthcare marketing with PM360 Magazine. 👉 Read more: https://lnkd.in/etSWw6Yg #ConnectedTV #AdTech #DigitalAdvertising #DigitalMarketing #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #BestinGlassAdvertising #TeadsBestInGlass #Teads #Omnichannel #UK #UKMarketing #HealthcareMarketing #OmnichannelMarketing