Silverback Strategies

The right SEO strategy has three types of content, each with unique goals to gauge success: 🔍 Attraction: Content that catches attention and brings the right audience to your site. This content answers questions and speaks to pain points. Track metrics like traffic and keyword performance to gauge effectiveness. 🤝 Encouragement: Content that offers valuable insights and establishes your brand as a trusted source. This content keeps visitors engaged and primed for conversion. Metrics like time on page, % new users, and pages-per-session offer insights into engagement and trust-building. ✅ Conversion: Content that drives visitors toward the ultimate goal—shifting from consideration to decision. This content is built to convert. Measure success through conversion events that match your business objectives.

We’re thrilled to announce that Silverback Strategies is partnering with MarketMuse for a three-part virtual training series focused on the intersection of the changing SEO landscape, content strategy & creation, and AI. In this first session, our panel of experts will be covering topics including: 🔍 The Evolution of SERPs 🙋 Google's User-Focused Approach 🏆 Quality Over Quantity: Understanding Algorithm Updates ⚙️ Balancing Automation with Human Expertise ✅ Achieving Content Relevance in the AI Era Click the registration link below to secure your spot for this event! 📅 Date: Wednesday, April 24th 🕒 Time: 1-2pm EST 🌐 Location: Virtual 🔗 Registration: https://lnkd.in/dWAuRZCU #digitalmarketing #seo #content #ai

Here at Silverback Strategies, we’re big believers in #hiring the best and helping them get even better. Last month, we had the privilege of welcoming two new hires to the team: Olivia Angerosa, Associate Director of Paid Media, and Melissa Washburn, Silverback’s new Senior Director of Paid Media. Melissa and Olivia have a combined two decades (yes, you read that right!) of performance marketing agency experience, and we’re thrilled that they’ve brought their expertise to Silverback. In the short amount of time that they’ve been here, they’ve already made a tremendous impact on internal teams and clients alike. Olivia and Melissa represent the latest examples of Silverback’s philosophy around #hiring, engaging, and rewarding the marketing industry’s best of the best—but we’re not stopping here. Interested in learning more about our fantastic team at Silverback? 👇 Check out our open positions!👇 https://lnkd.in/eVembkt

From April 3–5 and April 10–12, Silverback Strategies is hosting an Ask Me Anything digital marketing event you won’t want to miss! Limited spots available—secure yours now to get personalized answers to your questions and ensure your marketing efforts are effective and up-to-date.