pharosIQ

Today's intent data sucks... and here's what you can do about it: Join us June 25th in San Francisco for the first-ever LIVE recording of the popular B2Boring podcast. We'll dig deep into the inherent challenges of today's intent and explore a new approach to identifying down-funnel buying signals. Bonus: attendees will receive a complimentary membership to the exitfive community. 📆 Tuesday June 25th ⏲️ 5-7pm PST 📍San Francisco, CA 🔜 Seats are limited! Request yours today https://hubs.li/Q02BLXXF0 #intentdata #b2bmarketing #marketingevents #b2boring #podcast #marketingpodcast

TikTok ⏰ Limited time to sign up for the B2Boring Live event in San Francisco! pharosIQ CEO Chris Rack and our special guest speaker cut through the noise to dive deep into the current reality of intent data. No sugar-coating here; this special episode discusses intent data shortcomings and delivers straightforward strategies to optimize your investments. Seats are limited. Register today! Not to mention all attendees get a free membership to Exit Five. 😎 See you there!

pharosIQ employee spotlight - meet, Jessy! Hi everyone, my name is Jessica Stouffer pharosIQ’s Philly based Office Manager. I wanted to share a bit of behind-the-scenes here at PharosIQ. A bit about me, Although I'm a small-town girl at heart (I'm originally from a small IL town), I’ve fallen in love with the big city. I love walking everywhere, especially to my local coffee shops. I am always up for a rec volleyball match and have loved to travel since doing mission trips in school. My day-to-day is always different and although my main department is HR I support and assist the entire organization. What makes pharosIQ different is everyone’s ability to make so many connections. Our organization is a melting pot of people, and I love hearing about how others connect in different ways and what kind of events occur to make the connections happen. And a shout out to my fellow unsung heroes of an organization! Who is your office hero?

While Talent Management Software is unsurprisingly the most popular area of late-stage research amongst HR professionals, nearly 10% of all engagements this week by our HR audience, relates exclusively to Identity Management Software, indicating these audiences are already conducting their research to identify Identity management software that integrates well with HRIS and other tools can streamline operations, reduce manual data entry, and enhance overall efficiency. 

Your Intent Data ‘SOCKS’! Request to join our first-ever live podcast recording of #B2Boring - the podcast that is anything but boring. PharosIQ CEO Chris Rack and our special guest speaker cut through the noise to dive deep into the current reality of intent data. No sugar-coating here; this special episode discusses its shortcomings and delivers straightforward strategies to optimize your investments. ⏰Seats are limited. Request yours before the June 18th deadline. Event Details: 📆 June 25th 🕐 5 -7 pm 🗺️ San Francisco 🍷Dinner, drinks, and yes - socks #b2bmarketing #intentdata #b2bevents #marketingevents #b2boring #pharosiq

Catch our latest episode of the B2Boring Podcast with guest Robert Bramley, Demand Generation Manager from GoCardless! Rob shares his thoughts on maintaining a singular North Star for business while navigating hundreds of different execution paths. Consistent Messaging: Consistent messaging is crucial no matter where your buyer is in their journey, from top-funnel brand plays to bottom-funnel product alignment. Non-Linear Buyer Journey: Today's buyer journey is far from linear. Marketers have to adapt and ensure their message hits home at every stage. Avoiding Slippage: Without a clear, consistent message, even the best-in-class products can lose potential leads. As Rob points out, aligning your marketing message is key to capturing and retaining leads, whether you're talking about bank-to-bank payments or any other solution. Watch the full episode to get all his insights!

Accounting and Finance Software accounts for 20% of all late-stage content consumption by our Financial risk professionals audience. More significantly, a third of these engagements relate exclusively to Cloud Cost Management and Optimization Solutions. Active engagements with comparison guides and case studies suggests our audiences are in-market for solutions and tools that provide detailed insights into cloud usage and spending, ensuring that all costs are justified and accounted for.

In the Bay Area? Get hot takes and unique insights as we dig deep on the truth about today's intent data. Join us June 25th in San Francisco for the first-ever LIVE recording of the popular B2Boring podcast. 📆 Tuesday June 25th ⏲️ 5-7pm PST 📍San Francisco, CA 🔜 Seats are limited! Request yours today https://hubs.li/Q02zQh-r0 #intentdata #b2bmarketing #marketingevents #b2boring #podcast #marketingpodcast

Almost a third (32%) of #IT decision makers within a #digitaltransformation role are consuming late-stage content including price comparison guides and case studies relating to #TalentManagementSoftware. Audience engagement suggests that members of our audiences are already preparing for future growth and are actively seeking scalable solutions like yours that can grow with their organizations. #LighthouseLabs

Happy Pride Month from pharosIQ!   We are proud to foster an inclusive and diverse workplace where everyone feels valued and respected for who they are. This Pride Month, we proudly stand with the LGBTQ+ community and reaffirm our commitment to equality, acceptance, and celebration of diversity.