McCann

We're proud to share that McCann has been appointed global brand marketing partner for IKEA. With McCann Worldgroup Spain as the home base, the agency will build an enduring brand platform to fuel the brand's commercial success around the world. IKEA’s vision to create a better everyday life for people everywhere, based on universal human truths, is perfectly aligned with McCann Worldgroup's global philosophy of Truth Well Told. Congratulations to our team in Madrid and to our agency teams around the world on this exciting win!   Read more from Campaign: https://lnkd.in/gz_WvyZs #TruthWellTold #IKEA #NewBusiness

We’re excited to observe our fifth annual Day for Meaning (DFM) on September 14 across McCann Worldgroup. On this day, our offices around the world close to come together as a globally connected community and devote time towards looking inward driving meaningful change. DFM is grounded in culture. This year, we are incorporating input from local communities and global trends, while also highlighting equitable and creative work that is making a mark in our increasingly diverse global marketplace. We'll use our time together to discuss and debate, then work together to establish plans that reaffirm our commitment to action the everyday behaviors, decisions and interactions that foster a climate of inclusion.     This day is central to our network’s ability to optimize our creativity. Changing our own culture to make Conscious Inclusion a priority every day is the surest way for us to generate the creativity our clients need to drive change in culture and society at large.  Conscious Inclusion cultivates an ethos of belonging, connection, and shared purpose, which catalyzes creativity and innovation. It calls us to envision the world as it should be, not just as it is. We are committed to continuing our journey in seeking DE&I fluency.    Change starts with us: Everybody, Every day — All In.  #TruthWellTold #McCannWorldgroup

Introducing McCann Content Studios, our new global capability which will provide clients with expertise in social and influencer marketing, as well as connected social commerce.    “Brands are increasingly interacting today in social communities in dialogue with fans, creators and influencers. McCann, with our deep heritage and experience in building enduring brand platforms, has been creating social storytelling for brands at scale for some time. McCann Content Studios will provide our clients with a way to participate in the creator economy and co-create with them without losing their brand’s unique perspective and social voice,” said Daryl Lee, CEO of McCann Worldgroup and McCann.   Congratulations Amit Sutha, Monica Tailor and Crystal Malachias on your new roles with McCann Content Studios. Read the full story from Campaign Magazine UK here: https://lnkd.in/d6rSApWJ #McCanners #TruthWellTold

McCann Worldgroup has named industry veteran Stephanie Nerlich Global President of the McCann agency. Stephanie will report directly to Daryl Lee, Global CEO of McCann Worldgroup and McCann.   In this newly created role, Stephanie will be responsible for driving business growth for McCann in partnership with the regional presidents of McCann Worldgroup, with a focus on expanding new capabilities in global markets. Stephanie will also provide executive leadership and counsel on the Verizon business for McCann in the US. Her dual role represents the latest in a new leadership structure spearheaded by Daryl Lee in which top executives assume dual roles at both the agency and client level to foster deeper collaboration and better access to resources for key clients.   Stephanie joins from Havas, where she was Chief Executive Officer, North America, and Global Chief Client Officer for Havas Creative Group. She led the creative network to strong growth, a successful new business track record and its best-ever showings in Cannes and the Effies, as well as a host of industry accolades for Havas agencies. Nerlich held business leadership roles at other agencies, serving as EVP at MDC Partners, President & CEO of Grey and President & CEO of Lowe Roche. Welcome to the team, Stephanie! #McCanners

It’s been a fantastic week at our Tokyo office for MEGA - welcoming students, colleagues and tutors from McCann Worldgroup. MEGA -- the McCann Effectiveness Global Academy - is the proprietary effectiveness training program designed to build and continuously improve effectiveness culture as a means to producing better, more creative and more successful work for McCann Worldgroup and its clients. During this week's Academy, students were delivered sessions from Harjot Singh, Jamie Peate, Richard McCabe, Suzzane Zhang, Erica Yahr (she/her), Jitender Dabas ( Jeetu ), Brandon Cheung, Monica Tailor and Darren Hawkins. Tutors delivered sessions on a range of insightful topics such on how to measure effectiveness, writing for effectiveness, a creative view and creating a winning program. We’d like to say a huge thank you to all involved in MEGA Tokyo and we can’t wait to host the next MEGA intake! #McCanners #MEGATokyo

Because She’s Worth It.    An influential woman who has the courage to make her own choices and make her own rules. Kendall Jenner is the newest brand ambassador for L'Oréal Paris, joining the company’s powerful roster of spokespeople, including Viola Davis, H.E.R., Eva Longoria, Helen Mirren, Kate Winslet and many more. To debut the partnership, McCann Paris created a new ‘Lesson of Worth’ that will be followed by new work to break in September... #TruthWellTold #LorealParis

We're loving McCann New York's office makeover! The team at McCann New York didn't believe they could get any more "New York"... but they found a creative way to do just that. They worked with Pinterest Business to discover some quintessentially NYC ideas -- then brought them to life in their new bodega-inspired #unboringboardroom... 23 floors up! Amazing work from all involved 😍 #McCanners #Pinterest

McCann London’s new campaign for The All England Lawn Tennis Club is designed to bring new fans to The Wimbledon Championships, which kicked off last week, includes a soundtrack for the tournament produced by Scottish-American producer, composer and DJ, Hudson Mohawke, with vocals from GiGi Grombacher. Fantastic work from everyone involved in bringing another innovative campaign together for Wimbledon. Watch the full video here: https://lnkd.in/eGz677sp Hear the track: Spotify: https://lnkd.in/eH-q7hgT Apple Music: https://lnkd.in/eYPiyJxN #TruthWellTold #Wimbledon

Congratulations to all McCann agencies for another great result on Day 4 at the 2023 Cannes Lions International Festival of Creativity! Our teams took home a total of 9 Lions: 1 Grand Prix, 1 Gold Lion, 3 Silver Lions and 4 Bronze Lions.   Special shout-out to McCann New York and Craft Worldwide New York on adding a second Grand Prix, plus 1 more Gold and 2 Bronze to its total haul for the amazing “ADLaM” project for Microsoft. Congratulations to all our agencies, teams and clients! Full list of awards:   Creative Business Transformation: McCann New York & Craft New York: 1 Grand Prix and 1 Bronze Lion for “ADLaM” for Microsoft Brand Experience and Activation: McCann New York and Craft New York: 1 Gold Lion and 1 Bronze Lion for “ADLaM” for Microsoft McCANN Poland & McCann New York: 1 Silver Lion for “Where to Settle” for Mastercard. McCann New York & Craft New York: 1 Silver Lion for “The Brake Room” for Chick-fil-A Restaurants McCann London & Craft London: 1 Silver Lion for “Smart Plants” for Plant Drop FP7 McCann Dubai: 1 Bronze Lion for “The Heinzjack” for The Kraft Heinz Company Arabia.    Creative Commerce: McCann London & Craft London: 1 Bronze Lion for “Smart Plants” for Plant Drop #CannesLions2023

Congratulations to all our agencies for a powerful Day 3 performance at the 2023 Cannes Lions International Festival of Creativity! Our teams took home a total of 24 Lions: 5 Gold Lions, 6 Silver Lions and 13 Bronze Lions.   Special shout-outs go to McCann Paris, McCann TLV, McCANN Poland, McCann Germany Frankfurt, McCann London and McCann New York on taking home Gold Lions! In addition, FP7 McCann Dubai and our Craft Worldwide agencies took home multiple Lions. Congratulations to all our agencies, teams and clients! Full list of awards: PR: McCann Tel Aviv & McCann New York: 1 Gold Lion and 1 Bronze Lion for “Fighting to Remember” for Zikaron BaSalon. McCann Poland & McCann New York: 1 Gold Lion and 1 Bronze Lion for “Where to Settle” for Mastercard. McCann Paris, McCann Frankfurt & Craft Germany: 1 Silver Lion for “Opt Ink” for Junge Helden e.V. Direct: McCann Poland & McCann New York: 1 Gold Lion, 1 Silver Lion and 1 Bronze Lion for “Where to Settle” for Mastercard. McCann Paris, McCann Frankfurt & Craft Germany: 1 Silver Lion and 1 Bronze Lion for “Opt Ink” for Junge Helden  FP7 McCann Dubai & Craft Dubai: 1 Bronze Lion for “Wall Street Balls” for the Testicular Cancer Society McCann New York & Craft New York: 1 Bronze Lion for “The Brake Room” for Chick-Fil-A. McCann New York: 1 Bronze Lion for “Touch Card” for Mastercard. Social & Influencer McCann Paris, McCann Frankfurt & Craft Germany: 1 Gold Lion for “Opt Ink” for Junge Helden  Hero McCann Melbourne: 1 Silver Lion for “Through Their Eyes” for Maybelline Cosmetics McCann Tel Aviv & McCann New York: 1 Bronze Lion for “Fighting to Remember” for Zikaron Basalon. Creative Data: McCann London and Craft London: 1 Gold Lion for “Fabric of England” for Show Racism the Red Card. FP7 McCann Dubai & Craft Dubai: 1 Silver Lion for “Wall Street Balls” for the Testicular Cancer Society. McCann Poland & McCann New York: 1 Bronze Lion for “Where to Settle” for Mastercard Media: McCann London & Craft London: 1 Silver Lion for “Depzman – Life Cut Short,” for The Joshua Ribera Foundation FP7 McCann Dubai & Craft Dubai: 1 Bronze Lion for “Frequencies of Peace” for Babyshop Group. McCann Paris, McCann Frankfurt & Craft Germany: 1 Bronze Lion for “OptInk” for Junge Helden McCann Prague: 1 Bronze Lion for “13 Minutes/National Delay Day” for the Czech Insurance Association McCann Tel Aviv & McCann New York: 1 Bronze Lion for “Fighting to Remember” for Zikaron Basalon #CannesLions2023