HangarFour Creative

It's a big day at DKC and HangarFour, our Gen Alpha Report just launched, helmed by our amazing DKC Analytics team. This report surveys the parents of American children (born between 2010-2024), and reveals an impending watershed moment as Gen Alpha – the first truly digital-first, super-informed generation – enters their teenage years and takes command of their (and their parents’) wallets. Check out the landing page and download the report about what we're calling "The Gateway Generation" all designed by our incredible team here at HangarFour: https://lnkd.in/gvhXb9Nc #webdesign #creativeagency #collaboration #genalpha #data #socialmedia

The #DigidayMediaBuyingSummit in Nashville was a blast! Thank you Gerry Houser for inviting us!    H4’s top 4 takeaways from the Digiday Summit: ✅ #GenerativeAI is helping brands/agencies scale (but not without controversy and speed bumps). ✅ Being creative, scrappy & resourceful matters when #WalledGardens are challenging brands to do more with less. ✅ First-party #data is gold. Challenge brands to dig into consumer data so that real customer needs are addressed creatively. ✅ #ContentPersonalization is no longer a nice-to-have, it is a must.   ✈️ Here at H4, we challenge our clients to think differently about content creation and how it supports brand scale. Our data-centric approach capitalizes on metrics and timely trends to amplify content across influencer channels, web, video, event, and #socialmedia.   Ask us how we are using the latest #DigitalTrends to fuel award-winning integrated campaigns for our clients.

So Congress is discussing another TikTok ban. Here's what you need to know: 🗓 The Latest: The House today passed a bill that would force TikTok parent company, ByteDance, to divest itself from TikTok. From here, the bill goes to the Senate for more deliberations. ⏳ What's Expected to Happen: The full Senate process will likely take some time, if the bill even makes it to a full vote. President Biden has said he would sign the bill if it made it to his desk, but TikTok is also expected to contest any bill forcing ByteDance to divest. ❓ What does this mean for you? Right now, nothing much. Clients and individuals active on TikTok can continue to post as usual. The platform is vibrant as ever, and the usage remains at a high. Follow us as this is a rapidly developing story! #SocialMedia #Trends #TikTok

We're thrilled to announce that our work with Organic Valley has been recognized by BizBash for Best Pop-Up Experience! This Small Farm in the Big City activation was truly a team effort and special thanks to Elizabeth S. and our friends at Rock Center for helping make this happen. We're honored to work with such incredible clients and partners that allow us to dream and do BIG things! Read more here, we're in some incredible company! https://bit.ly/49sCRgJ #eventmanagement #creativeagency #awards

Always 👏 give 👏 credit. As a senior leader at HangarFour Creative a lot of opportunities come across my desk to speak and lend my voice as a thought leader. Jessy Grossman at Women in Influencer Marketing came to me recently looking to join her podcast and provide a POV for the rise in B2B creators. Do we do this work at H4? Absolutely. Am I the one leading that charge and building the day-to-day strategy that is winning over our clients and new business. Nope! Brian Markowitz is. There is nothing I love more than talking about not only the great work we do at H4, but also our incredible team up and down the seniority chain that are all doing incredible work and to have a microphone to amplify that work is both a privilege and an honor. Check out the full episode below and let me know what you think!  https://lnkd.in/guyRYvvZ

In celebration of Climate Week, H4 and client, @organicvalley, took over The Channel Gardens at Rockefeller Center to promote the brand’s sustainable farming and climate friendly dairy. Our friends at Organic Valley protect where your food comes from every day and we loved nothing more than bringing their sustainability story to life, by bringing an Organic Valley farm to life, in the heart of Midtown Manhattan. 

Timed to Climate Week NYC, an annual gathering of world leaders, business moguls, scientists and activists, HangarFour Creative, designed and produced a one-of-a-kind experience for Organic Valley that brought their sustainability story to life. The activation, that took place at NYC's iconic Rockefeller Center Channel Gardens, included farmer-hosted hands-on activities, photo ops and product sampling. Talk about a barn raising! https://lnkd.in/eBcDjCP7

Check out HangarFour employees Leanna Truong, Madison B. and Cerise Vasquez Wright dropping some major knowledge on the (many) whys of the importance of #womensequalpay.

* Presenting on a cruise ✅ * Performance marketing initiatives 80% lower than the industry average ✅ * Rocking an all-white suit and looking fabulous ✅ #PrincessMMS #digitalstrategy #influencermarketing

In the agency world, account services is the connecting point between client and company. Managing internal and external communications is no easy feat, so we asked our SVP of Account Services, Alex Araujo, to share some of her secrets to success. Here are her 6 biggest takeaways. #creativeagency #hangarfour #accountservices