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The #DigidayMediaBuyingSummit in Nashville was a blast! Thank you Gerry Houser for inviting us!    H4’s top 4 takeaways from the Digiday Summit: ✅ #GenerativeAI is helping brands/agencies scale (but not without controversy and speed bumps). ✅ Being creative, scrappy & resourceful matters when #WalledGardens are challenging brands to do more with less. ✅ First-party #data is gold. Challenge brands to dig into consumer data so that real customer needs are addressed creatively. ✅ #ContentPersonalization is no longer a nice-to-have, it is a must.   ✈️ Here at H4, we challenge our clients to think differently about content creation and how it supports brand scale. Our data-centric approach capitalizes on metrics and timely trends to amplify content across influencer channels, web, video, event, and #socialmedia.   Ask us how we are using the latest #DigitalTrends to fuel award-winning integrated campaigns for our clients.

Cerise Vasquez Wright

Digital Marketing Strategy | Paid Media | Content Optimization | Search Marketing | Martech | Paid Search | Social | Adjunct Professor | Traditional

2mo

#AI is here to stay and the question becomes, how do I use this to scale and work smarter, faster, better, etc. etc. Adapt or Die.

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Gerry Houser

Globally fulfilling live audiences for Digiday Media (Digiday/Glossy/Modern Retail/WorkLife).

2mo

Glad you could be there!

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