E.L.F. BEAUTY

✨When you light up the Financial District in NYC to Change the Board Game!✨   Have you seen our takeover of some of the most prominent digital billboards around Wall Street, including The Oculus and Fulton Street Station, among others. It’s all part of our mission to Change the Board Game.   There are so many Dicks, yet so few of everyone else. it’s not about excluding anyone, it’s about including everyone!    How do you drive change? You get the conversation going – we prefer to do it in true e.l.f fashion and raise a few eyebrows along the way.    We believe that diversity leads to success. By bringing more voices to the highest seats of power and normalizing inclusivity, we all thrive.   At e.l.f., positivity, inclusivity and accessibility are in our DNA. And we're extending an invitation to the business world, let's amplify diversity in the boardroom to better reflect the communities we serve.   This is more than just a message—it's a call to action and a commitment to creating the change we want to see in the world for future generations to come. ❤️

So many Dicks and so few of everyone else. Today, we are excited to unveil another chapter of our Change the Board Game movement, “So Many Dicks.” A spotlight on the lack of diversity in corporate boardrooms across the U.S. Our campaign is more than just a statement – it's a call to action for real change. We combed through each board of directors of U.S. based companies on the NYSE and NASDAQ, all 36,957 existing board members across 4,429 publicly traded U.S. companies. The data is astounding: 🔍 There were 566 men named Richard, Rick, or Dick (Dicks) serving on these public company boards. 🔍 Black women and Asian women barely outnumber men named Dick, with only 806 Black Women, 774 Asian Women. 🔍 There were only 283 Hispanic Women on these same boards, only half the number of “Dicks”. 🔍 There are 19x more men named Dick than the 29 women of Middle Eastern descent on these boards 🔍 There are only 3 Native American Women serving on these boards compared to 566 men named Dick. At e.l.f. Beauty, inclusivity is a superpower. With our board leading the charge with 2/3 women and 1/3 diverse members, we're setting a new standard for corporate leadership. Together, we can create a more equitable future for all. Join us here: https://lnkd.in/eRm3Y4Qp

Today is World Fair Trade Day! 🌍✨   Did you know that e.l.f. is the only Fair Trade certified beauty company?    What does it mean to be Fair Trade certified? It’s an award-winning, rigorous, and globally recognized sustainable sourcing certification program that improves livelihoods, protects the environment, and builds resilient, transparent supply chains. Being Fair Trade certified across our manufacturing means more than just a label – it's a testament to our dedication to fairness, transparency, and social responsibility. 💚

You know what’s e.l.f.ing crazy?! 🎾 e.l.f. Beauty is only 1 of 4 out of 4,200 publicly traded U.S. companies with a corporate board that is 2/3 women and 1/3 diverse. Less than 1% of corporate boards are as diverse as ours. e.l.f.ing CRAZY! 🤯 We want to be more than 1 of 4. We welcome the 4,200 other companies and beyond to join us as we create a more inclusive future for all. 🌎 ❤️ We believe our diverse board helps us make better decisions, foster innovation and expand our market share because it reflects the diverse communities we serve. Diversity drives profits and we are living proof. We have had 20 consecutive quarters of growth and e.l.f. Cosmetics is the only cosmetics brand to gain market share for 20 straight quarters. For more hard-hitting facts on how we are leveling the playing court visit: https://lnkd.in/gjd6VKPZ

Billie Jean King’s impact extends far beyond the tennis court. 🎾➡🌎   In an exclusive interview with PEOPLE Magazine | PEOPLE.com, Billie Jean King shares her journey from California girl with a passion for tennis to global advocate for equality.    In her interview, King said, “Women who are in sports learn how to lead. Ninety-five percent of women in C-suites identify as being an athlete. That is a huge factor. If you want to be a leader, a mover, a shaker, maybe have the vision for the future, you're going to find them probably from sports in some way."   She's not just the "Mother of Sports," but a figure of change. She was a catalyst in sports and now she is partnering with us to Change the Board Game, our movement to increase diversity in the highest seats of power at publicly traded U.S. companies.    “A diverse board creates more opportunities and is more profitable,” King says, adding that then “the change can trickle down.”     King—who, by the way, says she loves e.l.f.’s sunscreen—is ready to spread the word. “That’s my job now,” King says, “to help the younger generations.”   Our partnership amplifies our effort to evolve the corporate landscape for the better. Together, we are fostering environments where everyone has a seat at the table. 🌟 Read the full story here: https://lnkd.in/eAeyTSZc

Don't take it from us, take it from the legendary equality advocate Billie Jean King. 🎾 Having a board of directors that is only 12% diverse is preposterous. Especially considering ethnically-diverse boards are 13% more likely to outperform boards that aren't (according to McKinsey). Yes, we enlisted this tennis superstar to serve the facts of why we believe it's important to encourage more diversity in the boardrooms of publicly traded companies. For more hard-hitting facts served by BJK herself, and info on how we're teaming up to bring more e.l.f.ing diversity to US corporate boards to go: https://lnkd.in/eaY76xDs

At e.l.f. Beauty, we stand for every eye, lip and face. Period. That means all day, every day. However, we recognize that the spirit of inclusivity doesn’t show up everywhere it should. The highest seats of power in the U.S. business community are skewed to those with the most access. In fact, the average U.S. corporate board is 88% white and women make up only 27% of U.S. corporate boards! 🤯 It's time to change that narrative. Scratch that – it’s time to Change the Board Game. 💪 Research has shown that having a diverse board and a diverse executive team is not just the right thing to do, it's smart business. Our track record (including our 20 quarters of net sales growth) backs that up. We believe our diverse board helps us make better decisions, foster innovation and expand our market share because it reflects the diverse communities we serve. We are proud that our board is 2/3 women and 1/3 diverse and that we are 1 of 4 out of the 4,200 publicly traded U.S. companies with a corporate board like that. Join us in our mission to Change the Board Game. Together, we can create a more inclusive and equitable future for all. We are proud to be leading this charge in a way that only e.l.f. can. This is more than a movement, it’s a call to action that will be felt for generations to come. 🚀 ❤️

In absolutely no e.l.f.ing surprise to us, “Hell’s Kitchen,” the Broadway hit from our Keys Soulcare Goddess-in-Chief Alicia Keys, led today’s Tony nominations with a total of 13. ✨   “Hell’s Kitchen” is not only a beautiful masterpiece, but it also proves how if you can dream it, you can do it. We have seen Alicia put her heart, her soul and all her goodness into this show. In her words, “everything I do is an act of creation,” and this certainly reigns true in all that Alicia does. Sharing her own journey of coming of age in New York, finding her own power and celebrating the bond between mother and daughter is emblematic of her generosity.    This show serves as an inspiration to all lightworkers, shining at full wattage in big bright Broadway lights. 💜   Read more about how “Hell’s Kitchen” is rightfully taking its place on Broadway: https://lnkd.in/ev3i-jZc

Our Roblox game, e.l.f. UP!, has surpassed 10 MILLION VISITS! 🤯 In just 6 months since launch, e.l.f. UP! has: ✨ Maintained a 95% positivity rating. ✨ Had the biggest giveaway of free in-game items, with over 1M free UGC for our players. ✨ Deployed our own Animation Pack – and we’re the first and only brand to have one. ✨ Brought back The Hunt, a highly requested in-platform game. ✨ Partnered with Reese’s Book Club to celebrate Gen Alpha’s love of reading and literature. ✨ Created 120,000 in-game cans as part of our Liquid Death collaboration that were redeemed in under 12 hours between our two drops! We are so thankful for every single player who has joined us on Roblox! At e.l.f., we go where our community is and when our research showed that 70% of our community played video games, we embarked on a mission to create gaming platforms for every eye, lip and face. As we dove deeper into these platforms, we discovered e.l.f. was one of the highly requested brands to join Roblox. According to the World Economic Forum, over ⅓ of Gen Z and Gen Alpha plan on launching a start-up or side-hustle. e.l.f. UP! was created as a game to teach these generations how to be entrepreneurs. We took a popular genre in Roblox, the tycoon game, and put our e.l.f. twist on it. We truly believe that opening the minds of younger generations – and every single gamer out there – to possibilities is what will fuel all our rocketships in the future. 🚀 See you in the game! 🎮 💕

E.L.F. BEAUTY has won our first award from Walmart! We were named "Beauty Supplier of the Year for Innovation" at the 2024 Walmart Beauty & Personal Care Supplier Summit.🏆 ✨   We cannot express how grateful we are! Major gratitude to Walmart for this e.l.f.ing amazing recognition.    What makes this so special? It’s all about our deep connection with our community and our mission to offer premium quality products at extraordinary prices.    Nicole Sentivany, VP of Sales, remarked, “Having partnered with Walmart for 15 years and with e.l.f. for nearly 5, witnessing our team receive this award stands as one of the highlights of my career. e.l.f. has always embodied the spirit of the ‘little engine that could,’ and indeed, we have. My heartfelt appreciation extends to our team, who consistently places the e.l.f. community and Walmart's customers at the center of everything we do. We remain both humble and hungry to drive exceptional results at Walmart.”    Mad props to our entire sales team for their incredible work, day in and day out, across all our retailers. 💕