E.L.F. BEAUTY

Tune the e.l.f. in! 🍿 🎥 We will be hosting our first-ever LinkedIn Live this evening celebrating our Tribeca Festival premiere of Chella Man's "Show Your(s)e.l.f." episode. Hosted by our very own Anna Bynum, join us for exclusive interviews with Kory Marchisotto and some of our "Show Your(s)e.l.f." talent! 💕

e.l.f. Beauty is thrilled to debut the latest episode of our “Show Your(s)e.l.f.” documentary series at the 23rd Tribeca Festival. Our short film, featuring the inspiring Chella Man, is competing in the 2024 Tribeca X Award Competition. Our short film, featuring Chella highlights his journey as a deaf genderqueer artist, discovering beauty in resilience and triumph on the way. Other episodes in the series focus on extraordinary individuals Anastasia Pagonis, who started competitive swimming as she became blind at age 14 and advocates for mental-health initiatives; Amanda Nguyen, an activist for survivors of sexual violence and an astronaut who will proudly be the first Vietnamese woman in space this fall; and Viktoria Modesta, a bionic pop artist and innovator in the post-disability community who explores modern identity through performance, fashion, avant-garde visuals and more. Each cast member embodies unapologetic self-expression. e.l.f. strives to further empower them by handing them the mic at Tribeca, a world-renowned entertainment event. Thank you to our creative partners OBERLAND in helping us bring these important stories to life. An eyes.lips.first as the first beauty brand to show up at Tribeca with a full-wattage premiere, this moment is a giant leap for not only e.l.f. Beauty but the industry as a whole. We hope the content not only surprises and delights our community, but also serves as a big bold reminder that anything is e.l.f.ing possible. Read more about it here: https://lnkd.in/e4PPtW65

We are flexing e.l.f.’s muscle behind the incredibly empowering and inspiring world champion para swimmer Anastasia "Tas" Pagonis! 🏊♀️ As she heads into the 2024 competitive swimming season, we are so proud to announce an expanded partnership with Tas. Together, we are on a journey to make beauty more inclusive and accessible. Tas embodies our motto: “anything is e.l.f.ing possible.” She proves inclusivity is a powerful force that can lift us all up to gold. Tas lost her vision at the age of 14. Since then, the now 20-year-old has built a massive social media following by openly sharing her experiences. She shows that you can turn adversity into triumph - with the right mindset, you can empower others! 💪 Tas shared: "Working with e.l.f. has been a dream come true. I am so e.l.f.ing excited to be part of the family, and they want to tell my story in an authentic way, sharing the ups and downs. They love me for me, and they let me be me, which makes this such a great partnership." With her return to the pool coming up this summer, our partnership will showcase Tas preparing to defend her world records – and our community will go along for the ride. We'll also get to meet her beloved guide dog Radar, who is always by her side! 🐕 Tas is a beacon of inspiration, and we can’t wait to cheer her on! ✨

We've raced past 11 million visits in e.l.f. UP! on Roblox! ❤️ We brought the thrill of the Indy 500 to our community beyond the track with an eyes.lips.first. Indy-500 racing game on e.l.f. UP! And the results? e.l.f.ing amazing! Over race weekend alone, we had 380K visits! We also rewarded our community with loads of awesome UGC over the weekend: 🏁 Special Boba Tea UGC for the first 12,000 e.l.f. Beauty Squad members who connected their membership to e.l.f. UP! in Roblox. 🏁 Indy 500-inspired race helmet UGC for everyone who completed the race. 🏁 Indy 500-inspired race car reward for every player who portaled through to e.l.f. UP! from Drive World. Thank you to our community who continue to enjoy e.l.f. UP! You are the reason we keep innovating new experiences and make sure we bring you the best of beauty AND entertainment. 🚀 Let's keep racing towards new horizons! Special shout out to Twin Atlas and eGEN for creating this unforgettable experience! 🏎

Today marks the 108th racing of the Indy 500, and we couldn’t be more e.l.f.ing excited for Katherine Legge! 🏎️❤️ Katherine is putting a whole new meaning to e.l.f. speed - 230+ MPH in fact! We're making history today as the first beauty brand to serve as a primary sponsor in the largest single-day sporting event in the world. Katherine may be the only woman on the track, but she has an incredible community of legendary females cheering her on. Tune the e.l.f. in at 11am ET on NBC News to watch Katherine hit the track in her e.l.f.-branded #51 car! 🏁🚀

Thank you Christine Lagorio-Chafkin with Inc. Magazine for speaking with Tarang Amin around our Change the Board Game initiative and So Many Dicks marketing – and for giving us the space to champion inclusivity in boardrooms and diversity of thought to power business.    As Tarang said: "One of the points I wanted to make was that there's immense talent out there in terms of women and people of color. And the data is clearly there: Diverse teams perform better than homogeneous teams."   We're proud to have sparked an important conversation with our So Many Dicks campaign, addressing the need for more diversity on corporate boards across the U.S.    Under Tarang’s leadership, we have built a board that’s 2/3 women and 1/3 diverse — 1 of only 4 public publicly traded companies (out of 4,200!) in the U.S. to do so.   Our eye-catching marketing in Lower Manhattan declaring "So many Dicks, so few of everyone else" highlights this eyebrow-raising statistic: There are more men named Richard, Rick, or Dick than entire groups of underrepresented people. This campaign is more than just a statement; it’s a call to action.   Read the full story here: https://lnkd.in/expvMcXQ

“Fiscal 2024 marked our strongest year of net sales growth on record, a continuation of the exceptional, consistent, category-leading growth we’ve delivered,” said Tarang Amin, e.l.f. Beauty’s Chairman and Chief Executive Officer, as he delivered the company’s earnings results for the fourth quarter and full Fiscal 2024.    💥Top highlights:  - Reached over $1B in net sales in our Fiscal Year 2024 - Increased rank to become #2 U.S. color cosmetics brand [Nielsen XAOC latest 12 weeks ending 3/23/24] - Achieved 21 consecutive quarters of net sales and market share growth - Delivered 77% net sales growth year over year   At e.l.f. Beauty, we lead with purpose and drive results. We also believe this is just the beginning as we see whitespace in color cosmetics, skin care and international markets. Huge praise and gratitude to every amazing e.l.f. and e.l.f. partner who continues to show that anything is e.l.f.ing possible! 🎥 Watch the webcast: https://lnkd.in/e9KrtP-R 📰 Read the press release: https://lnkd.in/eKFNisUW

LADIES and gentlemen, start your engines! 🏎 💨   This Memorial Day weekend, we proudly support the e.l.f.ing incredible Katherine Legge, the only female driver in this year’s race. She will be hitting the track in her e.l.f.-branded #51 car.  🏁   We are making history as the first beauty brand to serve as a primary sponsor of a driver in the largest single-day sporting event in the world, and we couldn’t partner with a better bold disruptor than Katherine.   At e.l.f., we believe in empowering women to take the driver's seat—whether in the boardroom, on the court, or on the racetrack. Our immersive "Lip Oil Change" activation celebrates the trailblazing women of the Indy 500 and inspires future generations to chase their dreams fearlessly. Beauty belongs everywhere, but most importantly, so do women. Our activation serves as a strong reminder that we are committed to creating spaces where women feel accepted and represented.   Join us in cheering on #51 and experience the excitement through our extensions that aim to bring the best of beauty to every eye, lip, face and race fan: a Roblox experience, Twitch livestream and SnapChat AR lens.   Together, we can drive inclusivity and representation on the racetrack and beyond. 🚀💄🏁

✨When you light up the Financial District in NYC to Change the Board Game!✨   Have you seen our takeover of some of the most prominent digital billboards around Wall Street, including The Oculus and Fulton Street Station, among others. It’s all part of our mission to Change the Board Game.   There are so many Dicks, yet so few of everyone else. it’s not about excluding anyone, it’s about including everyone!    How do you drive change? You get the conversation going – we prefer to do it in true e.l.f fashion and raise a few eyebrows along the way.    We believe that diversity leads to success. By bringing more voices to the highest seats of power and normalizing inclusivity, we all thrive.   At e.l.f., positivity, inclusivity and accessibility are in our DNA. And we're extending an invitation to the business world, let's amplify diversity in the boardroom to better reflect the communities we serve.   This is more than just a message—it's a call to action and a commitment to creating the change we want to see in the world for future generations to come. ❤️

So many Dicks and so few of everyone else. Today, we are excited to unveil another chapter of our Change the Board Game movement, “So Many Dicks.” A spotlight on the lack of diversity in corporate boardrooms across the U.S. Our campaign is more than just a statement – it's a call to action for real change. We combed through each board of directors of U.S. based companies on the NYSE and NASDAQ, all 36,957 existing board members across 4,429 publicly traded U.S. companies. The data is astounding: 🔍 There were 566 men named Richard, Rick, or Dick (Dicks) serving on these public company boards. 🔍 Black women and Asian women barely outnumber men named Dick, with only 806 Black Women, 774 Asian Women. 🔍 There were only 283 Hispanic Women on these same boards, only half the number of “Dicks”. 🔍 There are 19x more men named Dick than the 29 women of Middle Eastern descent on these boards 🔍 There are only 3 Native American Women serving on these boards compared to 566 men named Dick. At e.l.f. Beauty, inclusivity is a superpower. With our board leading the charge with 2/3 women and 1/3 diverse members, we're setting a new standard for corporate leadership. Together, we can create a more equitable future for all. Join us here: https://lnkd.in/eRm3Y4Qp