✨Rich Segmentation Research History to Early-Stage AI-Powered Segment Personas 🤖 Learn in our latest blog, “AI and a Glimpse at the Future of Segmentation Personas,” by Patrick Panzenboeck, Chief Technology Officer, how we're experimenting and testing how we can bring segments to life with AI. Read it here https://bit.ly/4c8L5w0 #MRX #MarketResearch #Insights #CRResearch #EmergeSmarter #Segmentation #AI #Innovation #FutureOfMarketing
About us
At C+R Research, a full-service marketing insights agency, we’ve been helping brands grow for 65 years, delivering great research, deep perspective, and committed client service. We’re known for designing innovative custom methodologies for answering complex marketing questions, high-quality analytical insights, and delivering senior-level attention throughout every phase of our clients’ projects. We embrace a “whatever-it-takes” philosophy on every client engagement and are flexible enough to adapt to our clients’ needs, however challenging they may become. We offer an array of effective, customizable techniques for traditional and online qualitative, quantitative, mobile, and community-based research both in the U.S. and globally. When the need arises for quick-turn insights, we have a full suite of effective agile research solutions. We are recognized in the industry for our focused knowledge and consultative expertise in the youth and family, Latino, and multicultural consumer segments, as well as B2B research. And our dedicated Shopper Insights practice is led by former client-side researchers who have deep expertise and understanding of today’s omnichannel shopper. Whatever the business challenge, our goal is to always provide smartly-designed research and thoughtful insights that inspire decisions and accelerate brand growth.
- Website
-
http://www.crresearch.com
External link for C+R Research
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- Chicago, Illinois
- Type
- Privately Held
- Founded
- 1959
- Specialties
- market research, panels, qualitative research, quantitative research, hybrid methods, focus groups, latino research, multicultural research, youth and family research, shopper insights, online qualitative research, agile methodologies, consumer research, home-use tests, mobile surveys, Attitude, Awareness and Usage study (A&U), ethnographies, advertising testing, advanced analytics, and B2B
Locations
-
Primary
150 N Michigan Ave
34th Floor
Chicago, Illinois 60601, US
Employees at C+R Research
Updates
-
Don’t miss our next Emerge Smarter webinar, where our online qualitative experts, Darren Breese, and Amelia Cox, will delve into the unique approach we use to conduct immersive online discussions. This session will equip you with the knowledge to leverage insights from online qualitative research. Here's what you'll learn by attending: • How we utilize observation, interactive workshops, and Live Look-In™ interviews to create an immersive online experience. • Discover strategies for optimizing collaboration between your team and the research team. • Gain insights into how we tailor our approach to present findings to maximize impact and facilitate informed decision-making. We look forward to seeing you there! Register now! 🔗 https://bit.ly/3xb17q8 #MRX #MarketResearch #Insights #CRResearch #QualitativeResearch #Webinar #ClientEngagement #ImmersiveTechniques #EmergeSmarter
-
🌟 Welcome to the Team, Rigo! 🌟 We are thrilled to welcome Rigoberto Garay-Martinez Jr., aka Rigo, as our new Project Coordinator in Data Collection! 🎉 Rigo brings a passion for exercising, cooking, watching movies, listening to music, and exploring different restaurants. 🍗🍞🎶 Join us in giving Rigo a warm welcome and wishing him all the best in his journey with us. We're excited to see the amazing contributions he'll bring to the team! 👏🌟 Welcome to C+R, Rigo! #Welcome #NewHire #CRResearch #MRX #BestCompanies #BestCompaniesToWorkFor #marketresearch #ChicagoJobs #NewTeamMember #CRResearch
-
🌈 Please join us in celebrating Pride Month! 🌈 🌟 Throughout June, our CultureBeat team will be sharing resources and insights on the LGBTQ+ community to help brands support and celebrate with authenticity. Kick off the month by checking out our blog, "Corporate Pride: How Companies Can Support Pride Month" by Anna Rossi, Director Quantitative Research. Discover how some companies are leading the way in meaningful allyship. Let's make this Pride Month a time of visibility, acceptance, and real change. 🌍✨ Read more here: https://bit.ly/4dYOMGa #Pride2024 #PrideMonth #PrideMonth2024 #Pride #BrandAllyship #LGBTQCommunity #LGBTQ #LGBTQ+ #LGBTQIA+ #LGBT #MRX #insights #inclusion #diversity #CultureBeat #CRResearch
-
📅 Save the Date: Thursday, June 20! Join us for our next Emerge Smarter webinar, "Immersive Online Discussions: Three Keys to Meaningful Client Engagement and Impactful Insights," featuring our online qualitative experts Darren Breese and Amelia Cox. 🌟 Webinar Highlights – What You'll Learn: • How collaboration and engagement strategies drive meaningful outcomes for your projects • Ways they’ve recreated that “in-person” feel through observation, interactive workshops, and Live Look-In™ interviews • How the team presents initial learnings in an immersive way and tailors their approach based on client teams’ needs Can't make it? Register anyway, and you'll receive a link to the recording to watch or share later. Register now! 🔗 https://bit.ly/4bFyBMu #MRX #MarketResearch #Insights #CRResearch #QualitativeResearch #Webinar #ClientEngagement #ImmersiveTechniques #EmergeSmarter
Immersive Online Discussions: Three Keys to Meaningful Client Engagement and Impactful Insights | C+R
crresearch.com
-
🌟Sharpen Your Shopper Insights with On-Demand Webinar! 🌟 **The food, beverage, and household landscape is complex. **Our Emerge Smarter Webinar on Shopper Segmentation is now available on-demand to help you navigate it! Join Kathleen Blum (VP, Shopper Insights) and gain insights into: • How shopper segmentation goes beyond traditional consumer segmentation • Detailed profiles of shopper segments: understand their mindsets, preferences, and behaviors • Actionable strategies: leverage our advanced tool for targeted campaigns and deeper customer understanding 👉 Empower your brand with the power of shopper insights. Watch now! https://bit.ly/3V7As6R #MRX #CRResearch #ShopperJourney #ShopperSegmentation #MarketResearch #ConsumerInsights #Retail #Webinar
-
🌟Unlock the "Why" Behind the Buy: Watch the Shopper Segmentation Webinar Are you ready to gain a competitive edge in the food, beverage, and household categories? Our Emerge Smarter Webinar on Shopper Segmentation is now available on-demand! Watch now and learn from Kathleen Blum (VP, Shopper Insights) as she dives into: • The power of shopper segmentation vs. traditional consumer segmentation • Profiles of shopper segments - understand their mindsets, preferences, and driving factors • How to leverage our advanced targeting tool for precise targeting and enhanced customer insights 👉 Don't miss out! Watch today and emerge smarter! smarter! https://bit.ly/4byNdx5 #MRX #CRResearch #ShopperJourney #ShopperSegmentation #MarketResearch #ConsumerInsights #Retail #Webinar
-
🚀 Exciting News from the C+R’s CultureBeat Team! 🚀 We are thrilled to share that two of our team members, Emma G. and Jane P., have been featured in MMR's AANHPI newsletter! 🌟 Their insightful article, "Celebrating AANHPI Heritage: Embracing Diversity," explores the rich history and cultural contributions of Asian American, Native Hawaiian, and Pacific Islander communities. Check out the article in Multicultural Marketing Resources, Inc.'s May 2024 issue and join us in celebrating AANHPI Heritage Month by embracing diversity and fostering inclusion. 👏 Kudos to Emma and Jane for their fantastic work! Read the entire piece here: https://bit.ly/4aq7aF7 #AANHPIHeritageMonth #Diversity #Inclusion #CulturalCelebration #BreakingStereotypes #AAPI #AAPIHeritageMonth #NativeHawaiian #PacificIslander
Multicultural Marketing News – May is Asian Pacific American Heritage Month
https://multicultural.com
-
🌈 Stand Together: How to Support the LGBTQ+ Community This IDAHOBIT 🌈 May 17th marks IDAHOBIT (International Day Against Homophobia, Biphobia, Interphobia, and Transphobia), a day to stand in solidarity with the LGBTQ+ community. The day commemorates progress and highlights the ongoing fight for equality. In our latest CultureBeat blog, Angela Roberts, VP, delves into the significance of IDAHOBIT and how brands can authentically support the LGBTQ+ community. At CultureBeat, we believe in amplifying the voices of diverse consumers to help brands create meaningful connections and true representation. With PRIDE month approaching, let’s remember the importance of celebrating diversity year-round. Join us in marking this day with the theme: “No One Left Behind: Equality, Freedom, and Justice for All.” Learn more now in our blog: https://bit.ly/3QKpQYT C+R Research is a proud supporter of the Human Rights Campaign (HRC), an American LGBTQ+ advocacy group. Happy IDAHOBIT! #MRX #CRResearch #MarketResearch #Insights #IDAHOBIT #LGBTQSupport #CultureBeat #Pride #Equality #Diversity #Inclusion #LGBTQCommunity #LGBTQ+ #LGBT #LGBTQIA
-
🌸 Celebrating Diversity within the AANHPI Community 🌸 This month, we honor the 45th year of Asian American, Native Hawaiian, and Pacific Islanders (AANHPI) Heritage Month! 🎉 But when did you first learn about this celebration? In our latest CultureBeat blog, Emma G. and Jane P. dive deep into this important month's rich history and evolution. Discover how the month has expanded over the years to become more inclusive, now encompassing Native Hawaiians and Pacific Islanders. 🌟 Key Highlights: • The origins and expansion of AANHPI Heritage Month • Brand recognition and engagement with AANHPI cultures • The importance of celebrating diversity within the Asian community Join us as we celebrate the unique cultural backgrounds and stories within the AANHPI community. 🔗 Read it now! https://bit.ly/4anPQjN #AANHPIHeritageMonth #Diversity #Inclusion #CulturalCelebration #BreakingStereotypes #AAPI #AAPIHeritageMonth #NativeHawaiian #PacificIslander