CreatorForce

Frank Cooper III the Chief Marketing Officer at Visa suggests that more legacy brands should think of themselves as “creator brands.” “Rather than interrupting a user’s experience, a creator brand develops content that adds value to the creator experience," he said." Like creators in general, creator brands can develop content that people want to see and drive community and commerce from that content.” This Forbes story dives into how legacy brands can adapt to the creator economy. https://lnkd.in/etRcJV7v

A fascinating look a funding for U.S. creator economy startups, courtesy of Kaya Yurieff.

Traackr, a data-driven influencer marketing software, rounded up the hottest TikTok beauty influencers of 2023, and Sabina Gault pointed out this interesting stat. Read about this and more in the CreatorForce newsletter ✨ https://shorturl.at/ctM58

Launching a beauty brand is a popular venture in the creator space, and while some have nailed it, others have flopped – and of course, many creators are still dreaming of taking the risk. But the interest comes as no surprise. The beauty industry generated more than $430 billion in revenue in 2022 alone, and it's only getting more saturated and competitive. To get more insight and perspective on the space, we talked to Priscilla Tsai, founder of cocokind, about what she learned while building her beauty brand.

Had such an awesome week for CreatorForce and ForceBrands having the queen of CPG @JessicaTully join me on these fun meetings with Jackie Fast, the guru of celebrity investment as we got our sweat on for a productive meeting. Another fabulous breakfast time with Nicole Ostoya the beauty legend and Founder of Neon Hippie. :) Let's go 2024!

Santa Monica vibes with Zack Honarvar. Zack works with some of the best YouTubers and creators and is an entrepreneur on many other busines ventures. Loved our conversations about the brand space, #entrepreneurship and what type of deals talent are seeking with the right partners. So much oppprtunity out there. Love working with great clients like him! #creatorforce #creatoreconomy

SelvaRey Rum is making waves in the creator-saturated spirits industry. We caught up with Kirk Gaither, EVP of Sales & Operations at Selvarey Rum, to dive into the brand's approach, partnering with Bruno Mars and standing out while staying authentic. Highlights: 🍹Beginnings with a Bang: Launching alongside Bruno Mars' Silk Sonic album, Selvarey Rum introduced innovative packaging and expanded its product line, setting the stage for a new era in rum. 🎤 Bruno Mars' Involvement: High-level marketing and aesthetic decisions of Selvarey, Bruno’s vision and fanbase are integral to the brand's identity. 📈 Strategic Growth: Optimizing brand presence, national distribution, and building meaningful brand experiences 🎉 Impact of Celebrity Influence: The power of authentic celebrity involvement in brand growth. Read the full article: https://lnkd.in/eZFxBxDU #BrandInnovation #CreatorForce #CelebrityBrands #StrategicGrowth #InfluencerMarketing

Ahead of Black History Month, TikTok announced a new grant program in partnership with Black Girl Ventures. The company will offer $50,000 to small business owners, entrepreneurs, and content creators in the beauty, lifestyle, and consumer sectors.

CreatorForce and Hello There Collective. Sunshine with a side of celebrity partnerships! Talking all things about the Creator and marketing world with the amazing Jesse Rubinstein - can’t wait for all ways we are going to collaborate! Exciting times ahead as we explore the intersections of creator and marketing. Looking forward to sharing insights and learning from each other. #Creator #Marketing #Collaboration

Venture studios are all the buzz as the creator economy continues to grow and creators search for new work. Bilal Mekkaoui, co-founder and managing partner of JOBI Brands, knows the venture space inside and out. We chatted with him about his journey and what to focus on when you’re building a creator brand.