Media.Monks

It’s that time of year when we gather at the world’s largest event in the advertising industry, 🦁 and we know it Cannes be hard to keep up with the latest. 📰 Luckily, we’ve got you covered. Check out our Cannes highlights page to see all we have in store at the Cannes Lions International Festival of Creativity, from headline panels to exclusive AI demos 🤖 and tailored sessions. Plus, the beloved Les.Monks Café ☕ and the MassiveMusic & Media.Monks party are making their return, so get in touch with your favorite Monk to swing by. And that’s not all: make sure to subscribe to our Cannes newsletter for exclusive updates, behind-the-scenes peeks and expert insights that will ensure you don’t miss a beat at this year’s festival. 🏆 Check it out 👇🏿

Partnering with BMW, we went full throttle 💨 to showcase the M3’s performance. With director Lukas Tielke and Felix Aliberti’s photography, this stunning film takes you on an M3 driving journey—from the initial thrill to the sheer joy of ultimate performance. Each scene is a sensory experience that embodies the stages of the drive 🎞️ and celebrates the unmatched ecstasy behind the wheel, resonating across all markets. Check it out 👇🏿

Just back from Salesforce Connections and our team is on cloud nine! ⛅ After two packed days at our booth, five insightful sessions and an unforgettable kickoff event, 🎯 we’re energized and full of new insights. Head over to our blog to check out all the main takeaways from the event, 💡 including our conversations with Gatorade, PepsiCo Tasty Rewards, Holmes Murphy, Broadway Across America and more. #CNX24 Watch our recap and read the article now 👇🏼 https://monk.media/4e0j0sv

In a fast and furious world, 🏎️🔥flexibility is a top-tier trait for brands, agencies, and production companies. But how do we keep up without leaving behind what makes us humans? Learn how to balance it out ⚖️ at the Cannes Lions International Festival of Creativity with Fast and Furious: How to Keep Up with Change without Losing Our Humanity. Hosted by LBBonline - Little Black Book CEO Matt Cooper, you’ll witness an all-star lineup panel session, ⭐complete with S4 Capital Group Founder & Executive Chairman Sir Martin Sorrell, Diageo Global Brand Director Jennifer English, Devika Bulchandani, Tyler Turnbull and Jennifer Murillo on La Croisette. Learn more about the panel 👇🏽

“Salesforce Connections” is more than just a name; this year, unifying data and workflows emerged as a key theme that defined the event. 🔗 On the blog, Global General Manager - Pre-sales and Advisory Solutions Jeremy Bunch reports on major announcements from the show—and their wider implications for brands’ CRM and AI strategies. 🧠 Drawing from those, and from many success stories shared on the stage, Jeremy explores the growing need for an integrated approach to customer data management, which ultimately helps brands enhance marketing efficiency and customer engagement. 📊 “What’s interesting about these announcements is the emerging, over-arching theme of integration and collaborative workflows to help marketing teams work better together,” he writes. “This is the bread and butter of a unitary partner who can ensure that data accessibility, unified customer views and team collaboration are optimized across the business.” Learn more on the blog 👇🏿 #CNX24

Our Creative Director, Experience, APAC, Mus Zainal, marched to the beat of innovation 🥁 at The Drum’s APAC Trends Briefing in Singapore. He joined industry experts Triveni Rajagopal, Senior Director, Personal Care Digital Experiences at Unilever, Uma Rudd Chia, Executive Creative Director / Co-Founder at KVUR; and moderator Amit Bapna for the session “A New AI Era: How Generative AI is Shaking Up Marketing,” which examined AI’s transformative power in the industry. 💥 From copy automation to the new generation of search engines, they explored how this tool is being harnessed and in what specific areas it is proving valuable. Head over to The Drum to watch the session 👇🏼

Now, this is what we call stealing the show. 🤩 Seeing the success of Got Talent Argentina, we seized the chance to generate buzz for Mercado Libre by secretly placing a professional marketplace searcher into the talent show. 👨🏻💻 Crafted to captivate tech-savvy shopping enthusiasts, this character wowed the judges and reached the finals—boosting the brand’s visibility. Moreover, the Mercadolibrologist has since gained a solid following on Instagram and TikTok, 🤳🏼 further strengthening Mercado Libre’s connection with a digital-native audience. Watch the video and head to our site to learn more 👇🏿 https://monk.media/4bYtiaJ

When it comes to tech innovation, Kate Wheatley and Huiyan Wan and bring a perfect score of 100! 💯 Our Senior Data Scientist and Senior Analytics Architect have been named among the BIMA (British Interactive Media Association) 100 Tech Pioneers, a list of the most influential professionals, entrepreneurs and changemakers in the industry today. 🚀 Congratulations!

When it comes to AI, we mean business. That’s why our specialists are hosting “Get Real with AI,” a thought-sparking event 💡 in collaboration with Google at their London HQ. The good news: We’ve extended our list of experts. In addition to a conversation on the impact of AI on our industry between Matt Brittin, President at Google EMEA and Sir Martin Sorrell, Executive Chairman, S4 Capital Group, Wesley Haar, ter, our Co-CEO, Content, will join our UK Managing Director, Joanna Cotton, and our Global VP Measurement, Amy Pritchard, to give your further lowdown on AI. Discover how we got here, how AI can streamline workflows and enhance your business efficiency and what’s next for our AI practice. 🤖 Save the date: June 3 🗓️

Catch our Senior Producer Colin Davis headlining BizBash’s latest article. 🔦 Alongside other industry leaders, Davis dives into the event marketing world, answering questions on how he got his start, what innovation means to him and where he finds inspiration. ✨ Plus, he shares insights on the most memorable project he worked on, eBays’ space at ComplexCon 2023. “Experiential marketing will continue to evolve with changing technology,” he writes. “But along with focusing on the individual consumer, I believe there will continue to be a push for building a community around the brand, including events, workshops, and collaborations between brands to bring people together.” Read the full article 👇🏻