With the number of Gen AI users surging from 7.8 million in 2022 to 100.1 million in 2024, ensuring brand safety and content authenticity has never been more critical. The #C2PA is setting new standards in the age of generative AI by providing a framework for verifying the origins of digital media, enhancing transparency, and protecting brands from the risks associated with AI-generated content. Publicis Groupe’s Ray Lansigan and Adam Buhler explain how C2PA adoption can strengthen your marketing strategies: https://lnkd.in/guazvA3V? #ContentCredentials #ContentAuthenticity #GenAI #Marketing #BrandSafety
Coalition for Content Provenance and Authenticity (C2PA)
Technology, Information and Internet
A global standards body responsible for publishing technical specifications for digital content provenance.
About us
The Coalition for Content Provenance and Authenticity (C2PA) was founded in 2021 and is led by Adobe, BBC, Google, Intel, Microsoft, Publicis Groupe, Sony, and Truepic. C2PA members work together to create open and interoperable technical standards for establishing digital content provenance and authenticity. The specifications are informed by scenarios, workflows, and requirements gathered from industry experts and partner organizations. The C2PA’s current work focuses on technical specifications for declaring the source and history (or provenance) of digital content in a tamper-evident manner. Content Credentials are the C2PA’s technical standard for tamper-resistant metadata that can be attached across various content types, including images, audio, video, and documents. Content Credentials function like a nutrition label for digital content, allowing creators to attach provenance to their content, such as creation date, tools used, and details of edits made along the way. In addition, a variety of open-source libraries and toolkits exist to enable anyone to integrate content provenance across web, desktop, and mobile implementations. For more information about the C2PA’s Content Credentials, visit: https://contentcredentials.org/ Technical specifications can be found here: https://c2pa.org/specifications/
- Website
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c2pa.org
External link for Coalition for Content Provenance and Authenticity (C2PA)
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Type
- Partnership
Employees at Coalition for Content Provenance and Authenticity (C2PA)
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Dominique Guinard
VP Innovation @Digimarc - #DigitalLink #EPCIS #C2PA #AutoID #IoT #DLT
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Ray Lansigan
Executive | Strategist | Economist | Commercial Futurist | I look for patterns in seemingly disparate data to find vectors for growth. New value…
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Matt Schrader
Director - Government Relations & Public Policy at Adobe
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Smita Rajmohan
Senior Counsel (AI + Infra) @ Autodesk || Ethical, Responsible & Safe AI || Ex- Apple|| Boards of UN Women, Berkeley Law, Theatre Bay Area
Updates
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LinkedIn has taken a significant step toward enhancing digital trust and transparency by adopting C2PA Content Credentials. With Content Credentials, LinkedIn users can easily identify AI-generated images and videos in their feeds. Digital content with a "𝐂𝐫" icon will offer a transparent path back to its origins, revealing provenance information and any modifications made using AI. Read this blog to learn more: https://lnkd.in/gRiJDCmz #C2PA #LinkedIn #ContentCredentials #ContentAuthenticity
LinkedIn Adopts C2PA Standard
Patrick Corrigan on LinkedIn
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The C2PA has teamed up with other international standards organizations to address the need for content authenticity and watermarking of Gen AI content. International standards will be vital in helping governments mitigate risks associated with AI through effective policy measures and regulations. This collaboration marks a significant step forward in ensuring that the standards ecosystem remains interoperable from end to end. #C2PA #WorldStandardsCooperation #ContentProvenance #Watermarking #ResponsibleAI
[BREAKING NEWS] New standards collaboration on AI watermarking, multimedia authenticity, and deepfake detection 🔍 The rapid advancements in #AI and generative AI technology have given rise to deepfakes - sophisticated manipulations that challenge our ability to discern real from fake. As these technologies become more pervasive, ensuring safety, trust, and authenticity is paramount. Today, at the AI for Good Summit, we joined in discussions with Content Authenticity Initiative, Coalition for Content Provenance and Authenticity (C2PA), IETF, IEC (International Electrotechnical Commission), International Telecommunication Union and JPEG - on how to make progress as an industry as a whole. We were very pleased to have the occasion to be part of announcing a multi-stakeholder collaboration on global standards for AI watermarking, multimedia authenticity and #deepfake detection technologies 🤝 #WorldStandardsCooperation Why it matters: 🔴 #GenerativeAI content and deepfakes can significantly impact society. We cannot afford to overlook their implications. 🔴 Misinformation propagated by AI poses risks. Transparency and accountability are crucial. 🔴 Content creators face challenges in asserting ownership due to generative AI’s influence. ✅ International Standards will play a crucial role in supporting government efforts to address these challenges through policy measures and regulations. Want to be part of this groundbreaking collaboration? Get involved now ➡️ https://lnkd.in/eF5nqMxE Let’s collectively shape the future of #responsibleAI! 🚀
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BBC Head of Standards & Industry Judy Parnall will speak at the European Broadcasting Union (EBU) Technology & Innovation Summit 2024 and 30th Technical Assembly on Friday, June 14, at 12:30 p.m. in Naples, Italy. The presentation will center around countering disinformation and deepfake risks with media content provenance and tracing backed by the Coalition for Content Provenance and Authenticity (C2PA) open standard. Click here for more information: https://lnkd.in/giRm-MtU #C2PA #ContentProvenance #EBU #TechnologyInnovationSummit #TechnicalAssembly
Technology & Innovation Summit and 30th Technical Assembly
tech.ebu.ch
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The momentum for Content Credentials by the C2PA continues in the EU. Last week, BBC Principal Research Engineer Charlie Halford, who specializes in combating disinformation and protecting audience privacy, joined a BridgeAI panel at the CIRCOM Regional Annual Conference in Poznan, PL. The discussion explored the challenges of copyright in using AI and included an explanation of the C2PA open standard and its “do not train” assertion. #C2PA #ContentCredentials #BBC #CIRCOM2024 #Broadcast #Media
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Join C2PA Chair Andrew Jenks and Senior Principal Architect at Adobe Leonard Rosenthol at the AI For Good Global Summit for a session on industry-led initiatives, including C2PA Content Credentials and AI watermarking innovations. The session will explore how a combination of AI watermarking to clearly identify generative AI multimedia outputs and Content Credentials could help protect digital copyright ownership. 🗓 Date: May 31 at 13:30 pm CEST Geneva 🔗 Info & Registration: https://lnkd.in/et2meVCC #C2PA #ContentCredentials #Copyright #Watermarking #AIforGood
Detecting deepfakes and Generative AI: Standards for AI watermarking and multimedia authenticity
https://aiforgood.itu.int
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Publicis Groupe's Ray Lansigan represented the C2PA at Viva Technology in Paris. The session focused on transparency and trust in digital media and the role of Content Credentials in promoting a healthy digital ecosystem. Digital connectivity transcends sovereign borders and participants from around the world were excited that Content Credentials are available globally. Many thanks to everyone who joined and contributed to the conversation! #C2PA #VivaTechnology #VivaTech2024 #ContentCredentials
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Content provenance is a cross-border issue, with Coalition for Content Provenance and Authenticity (C2PA) Content Credentials serving as a global standard. The Content Authenticity Initiative's Andy Parsons joined the "Building Trust" panel at the 2nd Annual Generative AI Summit in London to explain the importance of digital content authenticity. #C2PA #CAI #ContentAuthenticity #GenerativeAISummit
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Organized by MIT Technology Review and supported by the Massachusetts Institute of Technology's technological prowess, EmTech Digital is a hub for visionary leaders focused on advancing Gen AI. Truepic's Mounir Ibrahim participated in the event to discuss authenticity in synthetic media and highlight the significance of C2PA-backed transparency. #C2PA #MITTechnologyReview #EmTechDigital #AIEthics #ContentCredentials
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Microsoft and OpenAI have launched a Societal Resilience Fund to enhance AI education and literacy among voters and vulnerable communities. The fund will support various organizations, such as AARP (OATS), Coalition for Content Provenance and Authenticity (C2PA), International IDEA, and Partnership on AI, by providing grants for AI education and enhancing understanding of AI capabilities. This collective effort aims to bolster societal resilience against misleading AI content. Learn more: https://lnkd.in/gMv9yE64 #Microsoft #OpenAI #C2PA #SocietalResilienceFund
Microsoft and OpenAI launch Societal Resilience Fund - Microsoft On the Issues
blogs.microsoft.com