Chemistry

Always energizing when the ATL creative community comes together. Last night we partnered with The One Club for Creativity to bring in students and pros for some good ole networking and a candid conversation about portfolios and elevating your work. IF YOU COULDN'T MAKE IT, WE GOT SOME NUGGETS FOR YA: 1. Don't bury the lede. Make sure your best pieces of work are the first ones people see. 2. Put yourself into to your book. Make it as personal as possible so it doesn’t get lost amongst the others. 3. BRAG! This is your opportunity to give yourself allll credit and call out how you contributed to the work. 4. Make it an experience. Communicate the back story to each of your peices and create a narrative that makes people want to keep reading (PRO TIP: grab a copywriter if you need one!) Shout out to The One Club for the continued guidance, to Suite Serenity for the tunes, and to everyone who showed up and shared their perspectives. 🙏 S/O The One Club for Creativity- Atlanta Chapter, Chelsea Phillips Tafoya, Cleo Bess Williams, Will Benham, Ashley Andrews, Reginald Harrison, Zalika Yavlinskiy, Sydney Toner, Annalisa Mendoza, Sam Fuller, Melissa Withorn, Carmelle Kendall, M.A. #TOCC #ATL #PortfolioReviews #Chemistry #Advertising

The Greats inspire the Greats who inspire the Greats…that’s how legacies are built. Our new work with Coralisle Group Ltd. , the official sponsor of Windies Cricket, pits the past, present, and future greats against each other in a new spot for the 2024 T20 World Cup. 🏏 ✨ 🏏 ✨

Taking insurance spokespeople where they've never gone before... LBBonline - Little Black Book, thanks for the love on our latest work with Coralisle Group Ltd. , former cricketer Dwayne "DJ" Bravo, and CG's very own Aunt Angie. https://lnkd.in/earh9Qvf

HOT TAKE: Our first campaign with Kidde (pronounced Kid-duh) is straight 🔥. Literally. It’s about protecting your home from the biggest cause of house fires...YOU! #ProtectingYouFromYou #ThePowertoProtect

The proverbial Step & Repeat. (We had to). Still feeling all the feels about our Effie Worldwide win last week. So many thanks to our ridiculously passionate and talented team, our amazingly amazing clients at Frontdoor, Inc., and our couldn’t-do-it-without-them partners. Creating impactful ideas that WORK means everything to us (shiny trophies aren’t bad either). 

ATLANTA - COME JOIN US! 📣 We're hosting a two-part event in partnership with The One Club for Creativity next Thursday, June 6th. FIRST: Portfolio Perspectives: A Candid Exploration of Industry Challenges. With a live portfolio review and panel discussion, we'll be talking about how portfolios can serve as a bridge between personal and professional expression. Moderated by: Chelsea Phillips Tafoya Panelists: Will Benham, Cleo Bess Williams, Ashley Andrews, and Reginald Harrison THEN: Stick around for a musical event with Suite Serenity, an underground artist showcase designed for audiences to connect with Atlanta’s premier artists on the rise. Link to register: https://lnkd.in/eptWECZV

"Finish this sentence: Winning an Effie for Product/Service Innovation is like..." ...folding your laundry in a new way that doubles your drawer to t-shirt efficiency and maximizes the space to shirt ratio for optimal return on fold value. (Other answers welcome.) #Ideasthatwork 👊

3 Shortys. HELL YES. #ShortyandSweet

We’re throwing knives and running from bees?? Must be another CG spot. Our favorite spokesperson from Coralisle Group Ltd. , Aunt Angie, is at it again. 

One amazing event. Two very amazing people to celebrate. 1. Katie Clemente, our rising star. Anyone who knows Katie knows she’s always the brightest person in the room and last night was no different as she accepted the Media Association of Pittsburgh's (MAP) Rising Star Award, an award that recognizes the city's most outstanding under-30s in the industry. 2. Jordan McClure, our DEI scholarship recipient. Created in partnership with MAP to provide financial support and networking opportunities for BIPOC students interested in advertising, this year's scholarship was awarded to Jordan, making his mark at Carlow University and hoping to use his passion and skills to become a motivational speaker one day. Here’s to Katie and Jordan and their magnetic energy. Can't wait to see how they continue to shine.