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Should you use #GenAI to first drive down costs or create new value? Could you do both? 🤷🏻♂️ Questions like these can have you running in circles and further delay your AI transformation efforts. That’s why Rob Fuller, SVP of Technology at Blend, will be moderating a panel at the DataIQ 100 Summit in Miami next week to help you gain clarity on your AI roadmap! 🛣️ Join us for the “How to Lead Business Transformation” panel on May 21st as Rob sits down with: 🛢️ Ido Biger, EVP, Chief Technology and Digital Officer, Delek US Holdings, Inc. 💰 Satya Choudary, VP & Head of Cloud Platform, Data Engineering, Data Science & ML/AI, Credit Suisse 📲 Ronke Ekwensi, Vice President – Data, T-Mobile 🇨🇦 Meaghan Ferrigno, Senior Vice President, Chief Data & Analytics Officer & Chief Financial Officer, Destination Canada Learn more about this incredible panel here: https://lnkd.in/dbm5tJZx #AITransformation #AIRoadmap #DataIQ100Summit #DataIQAIAwards

📢 Meet the Blend team at All-Energy today and tomorrow (15th-16th of May)! We have just arrived in Glasgow and would love to talk to you about how we help energy people do data and AI right, including how we supercharge: 🚀 Project Execution 🚚 Overcoming Supply Chain Challenges 🌱 Reducing Emissions "All Energy and Dcarbonise is the UK's largest renewables and low-carbon event and Blend wouldn't miss it! We have a top team here to learn more about the achievements, realities and challenges of the energy transition, and we're really excited to meet new and existing partners to talk about how doing data right can accelerate and catalyse net-zero" says Niall Rowantree, VP, Energy. Come find us on the exhibition floor to chat all things data!  #AllEnergy2024  #EnergyTransition

They say smooth seas never made for a skilled sailor. If this is true, then Christine is as skilled as they come. ⛵️ From navigating career pivots, to embracing entrepreneurship, and having tough conversations with yourself– Christine’s story is full of all the markers of a resilient multi-hyphenate. 👩🏻💻 Get your daily dose of inspiration in our latest Consultant Spotlight: https://lnkd.in/g-gHvpgv #MarketingConsultant #CareersInMarketing #Entrepreneurship

We are working in the era of innovation and Blend is proud to be ranked in the Top 5 Most Innovative Places to Work! 👩🏽🔬   In Great Place to Work® en Uruguay’s recently released report, they sought out the most innovative work cultures across the region. Out of 90 eligible companies, Blend is humbled to be sitting in one of these coveted spots.   The #GPTW team ranks companies by how visionary a company’s leadership is and how innovative the work culture is. All our teammates at Blend play a crucial role in shaping how we work.   Learn more about this honor here: https://lnkd.in/gKaZ3imq #AIInnovation #MostInnovativePlacesToWork #GreatPlaceToWork

Where do enterprise teams start their Gen AI journeys? 🧭 On May 21st, Ozgur Dogan, President of Solutions and Service Lines at Blend, takes the stage at the DataIQ 100 Summit with John Lee, Chief Data Officer at NBCUniversal, to explore this question in their keynote– AI at Scale: Building out an Enterprise-Grade Approach to GenAI 🤖 Join us in Miami to learn: 📈 The implications of scaling generative AI for essential business functions 🏃🏻♂️ Common challenges in scaling AI and strategies to overcome them 🎯 How NBCUniversal is using GenAI to Power Audience Segments Learn more about Blend’s keynote and see the full agenda here: https://lnkd.in/dbm5tJZx #DataIQ100Summit #GenAI #EnterpriseAI #ArtificialIntelligence

🏆 We had a fantastic time at the #BritishDataAwards last night, honoring the best and brightest of the UK's data industry. It was incredible to be nominated alongside so many incredible companies, people and initiatives, and it was a joy to spend time celebrating so many of our colleagues from across the country! We're already excited to be back again next year 🥂

📢 Meet the Blend team at All-Energy in Glasgow, 15th-16th of May!   We would love to talk to you about how we help energy people do data and AI right, including how we supercharge:   🚀 Project Execution 🚚 Overcoming Supply Chain Challenges 🌱 Reducing Emissions #AllEnergy2024 #Renewables #SustainableFuture

🚨 Don't miss Bilal Jaffery, SVP and Lead Client Service Partner, Data & AI at Blend, on Canadian Marketing Association's AI Day Panel! Tune in at 3 pm EST today to hear Bilal and his fellow panelists discuss: ✅ Assessing and selecting the right AI technologies 🎯 Integration challenges and benefits 🚧 Limitations to manage and build around Learn how to build your AI strategy at this virtual panel: https://lnkd.in/gaiGeg27 #AIStrategy #AIinMarketing #GoogleForAI

Should you focus on conversions over engagement? Or the other way around? 🔄 It’s a chicken-and-egg question, but Nicholas Gent, SVP of Decision Sciences at Blend, suggests that it might be a bit of a combination. 🥚 On the latest episode of the Customer Decisioning Institute podcast, Nicholas encourages listeners to find the unique ratio of conversions-engagement at their company. Finding the right ratio is an ever-evolving journey as your products and your market mature. “It’s too simple to say that it’s all conversions or all engagement– or even that it’s exactly 50-50. You have to become comfortable with looking at data at a massive scale so you can see what’s happening and fine-tune what that balance is,” says Nicholas. 🔍 Learn more about the key tooling required to understand what your ratio is 👇🏼 #ConversionRates #DataScience #SalesEngagement #CustomerDecisioning

Blend’s heading up north! 🍁 Don’t miss the Canadian Marketing Association’s upcoming “AI Day Panel” next week where Bilal Jaffery, SVP and Lead Client Partner at Blend, will be joining as a distinguished panelist. AI technologies present promising solutions but leaders often struggle to integrate them holistically into their strategies. Join Bilal on May 7th as he and his fellow panelists share the blueprint on: ✅ Assessing and selecting the right AI technologies 🎯 Integration challenges and benefits 🚧 Limitations to manage and build around Bilal leads a number of AI initiatives across Blend and for our clients. He’s thrilled to be sharing his experiences with you. Learn more about the CMA-hosted event here: https://lnkd.in/gaiGeg27 #AIStrategy #AIinMarketing #GoogleForAI