Should you focus on conversions over engagement? Or the other way around? 🔄 It’s a chicken-and-egg question, but Nicholas Gent, SVP of Decision Sciences at Blend, suggests that it might be a bit of a combination. 🥚 On the latest episode of the Customer Decisioning Institute podcast, Nicholas encourages listeners to find the unique ratio of conversions-engagement at their company. Finding the right ratio is an ever-evolving journey as your products and your market mature. “It’s too simple to say that it’s all conversions or all engagement– or even that it’s exactly 50-50. You have to become comfortable with looking at data at a massive scale so you can see what’s happening and fine-tune what that balance is,” says Nicholas. 🔍 Learn more about the key tooling required to understand what your ratio is 👇🏼 #ConversionRates #DataScience #SalesEngagement #CustomerDecisioning
Clip 2: Nicholas Gent from Futureproof | A Blend Company shares his point of view on the hot topic of should we be focusing on customer engagement or sales conversions. Full interview: https://lnkd.in/emgj6VUH