Our latest edition of Opinion Party features a series of short summer beach reads from BAV Group, exploring the intersection of brands and summertime. We hope this sparks new ideas and conversations that push the boundaries of what's possible for your brand. Featuring articles by Laura Jones, Vanessa Fuss, Dor Katz, Ketzirah Lesser, Brian Owens, Natalia Restrepo Arango, Daniella L. Rodriguez, Jenna Rounds, Tanay Sharma, Kathy Shen, and Aylin Yasa Give it a read, a share, and let us know what you think! It's an Opinion Party, after all! Find it our website at: https://bit.ly/bavg-op3 #wearevml #brand #opinionparty #summer
BAV Group
Business Consulting and Services
New York, New York 4,362 followers
The World's Leading Authority on Data Driven Branding.™️
About us
BAV Group, a VMLY&R and WPP consultancy, is the world’s leading authority on data-driven branding. Using BrandAsset® Valuator, a global database of consumer perceptions of brands, BAV informs strategic and creative solutions that drive business results. Over 25 years, BAV has captured data and consumer insights on more than 60,000 brands in 50 countries around the world, evaluating 75 brand image and equity dimensions that matter.
- Website
-
http://www.bavgroup.com
External link for BAV Group
- Industry
- Business Consulting and Services
- Company size
- 11-50 employees
- Headquarters
- New York, New York
- Type
- Public Company
- Founded
- 1993
- Specialties
- strategy, valuation, consulting, insights, market research, data analytics, ad testing, research, branding, tracking, trends, brand consulting, brand, partnerships, survey, brand, and advertising
Locations
-
Primary
Get directions
3 Columbus Circle
New York, New York 10019, US
Employees at BAV Group
Updates
-
BAV Group reposted this
Explore the new insightful article on the retail revolution by Natalia Restrepo Arango, Director of Strategy and Insights at BAV Group. Retail has evolved beyond stores and websites, and success requires boldness, creativity, and adaptability to leverage every interaction as an opportunity to connect, add value, inspire, build brand equity, and sell. Our data analysis shows clear keys to success for retail brands in this dynamic environment. Give it a read then let us know what you think! #retailrevolution #branding #marketing #BAVGroup #wearevml
-
Explore the new insightful article on the retail revolution by Natalia Restrepo Arango, Director of Strategy and Insights at BAV Group. Retail has evolved beyond stores and websites, and success requires boldness, creativity, and adaptability to leverage every interaction as an opportunity to connect, add value, inspire, build brand equity, and sell. Our data analysis shows clear keys to success for retail brands in this dynamic environment. Give it a read then let us know what you think! #retailrevolution #branding #marketing #BAVGroup #wearevml
The New Rules of Retail
bavgroup.com
-
BAV Group's Sandrine Martin analyzes the benefits of green initiatives for companies and investigates whether being eco-friendly drives brand growth and finds that consumers often prioritize value, fun, and simplicity over the environment when choosing a brand. The post raises important questions about sustainability, and reminds us of the fragility of nature as we celebrate Earth Day 2024. #earthday #environment #business #brand #wearevml
Why Being Green Isn't Enough
bavgroup.com
-
BAV Group's Brian Owens and Tanay Sharma unpack the relationship of brand purpose to leadership in the retail category. Check out his article on Path to Purchase Institute's website. And if you are attending National Association of Chain Drug Stores (NACDS) annual conference this year and want to learn more about what BAV Group can do you for your brand -- be sure to connect with Brian Owens or Vanessa Fuss who will be in attendance. #brandpurpose #branding #wearevml #nacds
Data shows that the health and beauty category is more competitive than ever before. To succeed, having a strong brand purpose and connection with your target audience is critical. According to Brian Owens, Managing Director of Strategy & Insights at BAV Group, a truly purpose-driven brand's mission should be obsessed with satisfying the unmet needs of every category and/or target audience. Purpose brings the target consumer another consideration to utilize a brand. Learn more about why purpose connects to retail category leadership in this article. Brian Owens #RetailLeadership #BrandPurpose #TargetAudience #MarketingStrategy
Why Purpose Connects to Retail Category Leadership
p2pi.com
-
Congrats to our VML colleagues!
We're beyond thrilled! Michelle Baumann, Chief Strategy Officer, shines as Strategist of the Year at the Campaign US Agency of the Year Awards. But that's not all – VML’s Brian Yamada and Tasha Gilroy also made waves in their categories. Read more: https://lnkd.in/grzvyrYC #WeAreVML #VMLCommerce #CampaignUSAOY
-
-
-
-
-
+1
-
-
The Formula 1® Racing brand has been big in Europe and is now racing towards iconic status in the USA. BAV Group's Tanay Sharma, unpacks how they went from a nearly unknown brand in the US to an iconic brand in just a few short years. And it's not just opinion. He's bringing our proprietary data to the brand opinion party. Give the article a read and let us know what you think. #brandbuilding #brandconsulting #datadriven #f1racing
Formula One: Racing to Iconic Status
bavgroup.com
-
“The Barbie movie serves as a reminder that culturally relevant storytelling combined with strategic partnerships are a powerful tool for fueling growth and creating meaningful connections to multi-generational audiences.” Laura Jones, Chief Strategy Officer at BAV Group, comments on the marketing lessons that the Barbie movie has taught brands ahead of the Oscars. Read more: https://lnkd.in/dsnxKu5T #VML #BAVGroup #Barbie #Oscars
As the night of the Oscars approaches, LBB's Alex Reeves speaks to the experts about the marketing lessons that the Barbie movie has taught brands, and how Greta Gerwig’s pink paradise adventure is helping them become more than ‘just Ken’. This piece features insights and analysis from Wonderhood Studios' Jessica Lovell; ICONIC’s James Kirkham; Makers’ Adele Reeves; Giant Spoon's Marc Simons; BAV Group's Laura Jones; AMV BBDO's David Edwards and National Research Group’s Matt Blong.
A Pink, Plastic Paradigm Shift: Branded Entertainment in a Post-Barbie World | LBBOnline
lbbonline.com
-
BAV Group's Vanessa Fuss is a self-described "motherless marketer." After losing her mother to cancer last year, she has some insights for marketers as we honor International Women's Day on 3/8, the UK celebrates Mother's Day on 3/10, and marketers in the USA gear up for Mother's Day in May. She recommends that Mother's Day messaging be: 1) Empathetic 2) Impactful 3) Inclusive Read her article in The Drum for all the insights, and then let us know what you think! #mothersday #womensday2024 #womeninbusiness #marketing
As a motherless marketer, I say the industry needs to do better on Mother’s Day
thedrum.com
-
Laura Jones, chief strategy officer at BAV Group, VML’s #brand analytics and consulting practice, comments on the Taylor Swift effect at #SuperBowlLVIII. “Taylor has given permission to brands to actually make room for people and make space for people that are generally not acknowledged.” https://lnkd.in/eAkT5eTZ
'An awareness problem': Why beauty brands like E.l.f Beauty, NYX, CeraVe are advertising at Super Bowl LVIII
digiday.com