There's been a lot of discussion around the future CMO role. In the last 12 months, we've heard about brands cutting the position, (UPS, Etsy) and brands reinstating it, (Unilever, Gap). Today, Robert Klara, Jason Notte and Rebecca Stewart explore the changing nature of the CMO remit for ADWEEK's May cover story. No longer confined to managing a brand and its messaging, we found the post’s responsibilities now include a host of disciplines. Some CMOs have even mastered new corporate responsibilities well enough to step up to the CEO’s office. Today’s multi-skilled marketers are also taking board seats at other companies—experiences that can help them evolve further as CMOs. Don't take our word for it though, read the conversations with Everette Taylor, CEO at Kickstarter, Stephanie McCarty, CMO at Taylor Morrison, and Carrie Palin, CMO at Cisco, to uncover the many lives of today's CMO 👉 https://adweek.it/4an63WB
ADWEEK
Technology, Information and Media
New York, New York 1,402,157 followers
All the news, insights and inspiration you need to know in advertising, marketing and media.
About us
Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
- Website
-
http://www.adweek.com
External link for ADWEEK
- Industry
- Technology, Information and Media
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 1979
- Specialties
- Marketing, Advertising, Media, Technology, Television, Agencies, Branding, CMO Strategies, Digital Media, Social Media, Publishing, and Data-Driven Marketing
Locations
-
Primary
261 Madison Ave
8th floor
New York, New York 10016, US
Employees at ADWEEK
-
Stuart Feil
-
Dennis Yu
Dennis Yu is an Influencer Making the phone ring for local service businesses via the Are You Googleable report, training, and certified agencies. Search engine engineer…
-
Max Lenderman
Chief Experience Officer | 4A's CX Council | WXO Founding Member | Adweek & Campaign Columnist | 3x Founder & 2x Author
-
Cindee Weiss
Updates
-
Mornings may start seemingly routine, but you never know what the day will bring. That’s the message of personal care brand Harry’s new U.S. campaign, in which a passing sniff of the product leads to a lifetime commitment. What do you think of the ad by Uncommon Creative Studio? https://adweek.it/3VxbVaz
-
ADWEEK reposted this
Hoping BENlabs can get back to its core vision after several years of going in a different direction that didn't fit what it does best. Too bad it came at such a cost.
-
BENlabs has cut half its staff and pulled the plug on CEO Ricky Ray Butler and his ongoing efforts to transform the company into an Al SaaS provider.
BENlabs Names New CEO, Cuts Half Its Staff After AI SaaS Failure
adweek.com
-
Find the partnerships and platform strategies you need to accelerate your media goals at Mediaweek. Business, marketing and advertising executives share tips and success stories to help you rev growth across print, tv, audio, retail media networks and digital and social platforms. https://adweek.it/3VfLQMY
-
Introducing the winners of the inaugural SurveyMonkey Curiosity Awards! These 10 marketers are being celebrated for their innovation, impact, leadership and focus on diversity. Representing a range of industries from technology to government, their curiosity and creativity are driving their businesses forward. Learn more about their remarkable achievements and be inspired by their journey. #sponsored https://lnkd.in/eeCyzU7x
Portraits in Curiosity
adweek.com
-
Mornings may start seemingly routine, but you never know what the day will bring. That’s the message of personal care brand Harry’s and Uncommon Creative Studio's new U.S. campaign, in which a passing sniff of the product leads to a lifetime commitment.
Harry's Chronicles Love, Death and Video Games in New Ad
-
ADWEEK reposted this
New: The Motorsport Network, whose portfolio of publishers covers the world of auto racing, has recently unveiled a slate of new executive hires and editorial products. Since being acquired by billionaire Gary Fegel last June, MSN has sought to capitalize on the surging interest in the space. My latest for ADWEEK: https://lnkd.in/eqGP77Uw
Motorsport Network Aims to Capitalize on F1 Fervor
adweek.com
-
Fresh off her lead role in the sports-themed drama Challengers, Zendaya has inked a deal with Swedish sneaker brand On for a multi-year gig that spans product development, global promotion and creative campaigns. “It’s no secret that I’ve been a big fan of On for a long time—I’m always wearing them on set or when I’m traveling, rehearsing or running around with my dog,” Zendaya said in a statement, calling the formal alliance “a full-circle moment.” What do you think of the collab? https://adweek.it/4bNhrfR
-
ADWEEK reposted this
The Trade Desk welcomed a little debate when they published their list of the top 500 publishers last week, and they got it. Publishers and others told me that the list is weighted toward CTV publishers and leaves out local news and diverse-owned media, perpetuating existing inequalities in programmatic. And others aren't sure if a tech company should be an arbiter of media quality at all. with Jason Tate, Paul Ripart and Wayne Blodwell (and others) https://lnkd.in/e5nzt_YF
'Almost a Slap in the Face': Publishers Vexed by The Trade Desk’s Narrow Premium List
adweek.com