Lives In
Brooklyn, New York
Education
- Iowa State University
Shannon M. Bauer has dedicated her career to understanding complex beauty chemistry and recommending the best products on the market. She has nine years of experience as a beauty, fashion, and wellness editor and is currently an Associate Editorial Director on the commerce teams of Byrdie and InStyle. Shannon is also a certified makeup artist, specializing in bridal and special occasion makeup.
Shannon is an expert at trialing and reviewing makeup products with a deep understanding of performance, finishes, shades, and undertones to make recommendations across skin tones and types. From the chemical bonds in your hair to the benefits of vitamin C, she asks the important questions of experts to inform the product selections in her beauty routine, as well as in our readers’.
Shannon guides strategy and leads a talented team of writers and editors on the commerce team to create tested, expert, and research-driven product round-ups. When not on the hunt for her new favorite mascara, she is found running in Brooklyn, reading a book, or planning her next trip.
Highlights:
- Shannon joined the commerce team in April 2022
- Previously, she was on the print magazine teams at Shape, Parents, and Parents Latina.
- She earned a bachelor’s degree in Creative Apparel Design and minors in Journalism and Business from Iowa State University. She also completed her Professional Makeup Artist Certification in New York City.
- She has tested hundreds of beauty, fashion, and wellness products and is passionate about being your in-the-know product resource.
Experience
Before this role at Byrdie, Shannon was a beauty editor at Parents, Parents Latina, and Shape print magazines, writing and editing beauty stories across the brands. Throughout her career, Shannon oversaw the testing and execution of numerous beauty, skincare, and sneaker awards programs. She has nine years of experience as a beauty, fashion, and wellness reporter.
Shannon seeks out opportunities to be more informed about product science and formulation by interviewing experts, reading studies, and diligently testing all products she can get in her hands. She received her Professional Makeup Artist Certification from Chic Studios in 2019. Her work has also appeared on Health.com, Yahoo.com, and Divine Caroline.
Education
Shannon graduated with a Bachelor of Science in Creative Apparel Design and minors in Journalism and Entrepreneurial Business from Iowa State University. She received her Professional Makeup Artist Certification from Chic Studios in New York City.
