Fragrance
Calling us fragrance-obsessed here at Byrdie HQ would be an understatement. In this section, you'll find the perfumes our editors can't stop spritzing, new scent ingredient trends, interviews for iconic perfumers, and more.
Jackie Aina Shares the Secret Spots She Spritzes With Perfume
My Boyfriend Compliments Me Every Time I Wear This Viral Sol de Janeiro Scent
I Finally Found My Signature Scent Thanks to This Cool-Girl Perfume Brand
Beautycounter's New Fragrance Is Like Summer In a Bottle
How to Apply Cologne: Perfumers Share Their Top Tips for Smelling Great All Day
Kylie Jenner's Debut Perfume Is a Nod to Kris Jenner
Body Mists Are Back—and These 19 Need to Be On Your Radar
2024's Biggest Fragrance Trends Include Unexpected Vanilla Scents and Modern Body Mists
These 12 Best Budget-Friendly Perfumes Rival High-End Options
This New Fragrance Primer Will Keep Your Perfume Alive for a Full 24 Hours
The Best Luxury Perfumes of 2024 Will Give a Fancy Upgrade to Your Fragrance Collection
Holiday 2023's Fragrance Trends Offer an Olfactory Trip Down Memory Lane
Perfumer Natalie Gracia-Cetto on the Power of Scent Memories and Gucci Guilty Elixir
We Finally Have Details on Beyoncé's Highly-Anticipated New Fragrance
Fall 2023’s Biggest Fragrance Trends Are All About Smelling Rich and Unbothered
Jones Road's First Fragrance Captures That Freshly Showered Feeling
All About Oud, the Smoky, Sensual Fragrance Note That Always Turns Heads
LoveShackFancy Enters the Beauty Game With Three Dreamy Fragrances
Sol de Janeiro’s New Perfume Mist Is Ready for Cozy Fall Nights
Perfume Sets Are My Go-To Gifts, and I'm Shopping This Byrdie-Favorite Brand While It's $55 Off
All of My Favorite Sol de Janeiro Perfume Mists Are on Sale Right Now
It's the Summer of Sweet Fragrance
The 7 Best Perfume Oils of 2024, Editor Tested & Reviewed
9 Y2K Scents That Still Hold Up
Summer 2023's Biggest Fragrance Trends Include Rain Scents and Dessert Gormounds
The Coolest Fragrances You’ve Probably Never Heard Of
We Sniffed All the Newest Perfumes, And These Are the 11 Best Spring Launches
The 9 Best Perfumes Similar to Baccarat Rouge 540, Expert-Approved
Bella Hadid Is Becoming Her Own Muse
Hair Fragrances Bring Your Signature Scent to Your Strands (Without Damage)
Taylor Swift's Favorite Fragrance Smells So Good It'll Haunt Your Ex
We Tried 17 Pheromone Perfumes—These Are the Ones That Kept Us Coming Back
The 12 Best Colognes for Men Will Enhance Any Fragrance Collection
Vacation's New Fragrance Will Have You Ready for Hotel Happy Hour
9 Quiet Luxury Candles to Make Your Home Smell Indescribably Expensive
Olivia Rodrigo's Signature Scent has TikTok in a Chokehold
Dua Lipa Says She Wears This Scent for "Big Nights Out," Including the Met Gala
DedCool's Milk Layering + Enhancer Fragrance Makes Everything Smell Better
Rihanna Reveals What Success and Falling in Love Smells Like
These 7 Scents Will Make You Smell More Seductive, According to a Perfumer
6 Best Cologne Subscription Boxes to Try Out New Scents
16 Aphrodisiac Scents That Set the Mood
Nest Fragrances Offer Tons of Stand-Out Scents—Here Are Our Favorites
17 Long-Lasting Perfumes That Stay from Day to Night
The 10 Best Celebrity Perfumes
The 12 Best Bath & Body Works Scents of 2024
How to Make Your Own Signature Perfume With Essential Oils
The 15 Best Victoria's Secret Perfumes of 2024
TikTok's Favorite Perfume Now Comes as a Shimmering Body Oil
How to DIY Your Own Cologne in 4 Steps, According to Perfumers
How to Build a Fragrance Collection, According to Perfumers
10 Rollerball Perfumes That Make You Smell Irresistible
The Best Mood-Boosting Perfumes, According to a Pro
12 Perfumes TikTok Can't Get Enough Of
How to Layer Perfumes to Create Your Own Signature Scent
I Never Have a Bad Skin Day When I Use My E.l.f. Holy Hydration Face Cream
21 Gender-Neutral Fragrances to Wear All Year Long
The 12 Best Patchouli Perfumes for an Earthy, Woody, and Sweet Signature Scent
Does Perfume Expire? Fragrance Experts Reveal What to Look Out For
Tory Burch Just Launched Five New Fragrances—I Tried Them All
TikTokers Say This Febreze Scent Smells Exactly Like Tom Ford's Tobacco Vanille
More of a Good Thing: Cloud 2.0 Intense by Ariana Grande
On Ruthless Self-Love and Marc Jacobs’ New Scent, Perfect
The Best Prada Perfumes, Ranked