Product Spotlight

Adding D0 and D3 cohort metrics to Creative Optimization, which include unique users, retention, ROAS, and revenue. This provides more granular cohort metrics for the first week after conversion, which can be an early indication of the performance of the creatives and helps in deciding on the next steps.

This new feature allows you to log in to multiple AppsFlyer accounts using the same email address. With this solution, you no longer need to maintain multiple email domains or feel disconnected between their accounts. This update is a significant step towards better user management and data privacy enhancments.

A unique opportunity for both retail media networks and brands to grow. AppsFlyer customers can opt-in to get priority introductions to commerce media networks., to seize the growth potential of this channel. Simply navigate to the HQ homepage or Active Integrations page to opt-in.

Clients who invest in CTV-to-mobile campaigns with Roku OneView can enjoy unrestricted raw data visibility within: Pull API; Raw data export page; Push API; Data Locker; in-app event postbacks; and GCD. This allows to delve deeper into campaign analytics for adjustments, optimizations, and improvements.

Starting April 20, the data for new platforms (CTV, Consoles, etc.) is displayed on Overview dashboard in your local timezone as defined on the app setting. This is another step towards a more flexible and customizable dashboard, that allows you to measure marketing performance with higher accuracy and efficiency.

Single Source of Truth users can now optimize their iOS campaigns with modeled day 7 in-app event metrics. Marketers traditionally fine-tune their campaigns with the day 7 eCPA metric, previously measured primarily via the initial SKAN 4.0 postback. With AppsFlyer latest enhancement, however, we’ve expanded measurement capabilities to include modeled day 7 in-app event metrics, […]

This massive release enables flexible and user-friendly capabilities for brands and commerce media networks to build targeted and customized audiences, designed to fit their goals, whether those be acquisition, retention, upsell or beyond. This release also enables ease of use through many built-in partner connections and cloud data services.

In the Discover tab, we’ve introduced a new feature that allows users to personalize metrics on asset cards. This enhancement includes AppsFlyer metrics, Partner metrics, In-App Events, and Custom metrics. Additionally, we have expanded the range of metrics displayed on the cards and incorporated a sorting function for the gallery based on selected metrics. This […]

An SDK containing AppsFlyer’s Privacy Manifest out-of-the-box including Apple’s Framework Signature for XCode helping app developers validate the integrated SDK was really issued by AppsFlyer.

With the click of a button, enhance collaboration with commerce media networks by directly joining data from Salesforce with your omnichannel campaign data, measurement data, and first and third-party audiences data. Leverage this feature to build segmented campaigns and uncover unparalleled business opportunities.