AppsFlyer

How creative are you with your ad creatives?🪄 Join us for a #webinar led by industry experts that'll cover: ✨ Strategies for introducing #GenAI use. ✨ Ways to tackle common challenges. ✨ How to leverage the technology to make the right impact on your campaigns.  Don't forget our esteemed speakers: Aidan Quest - Sr. Director of Gen AI @ Liftoff Mobile Ayse Betul Ozdemir - UA Manager @ Product Madness 📱🎮 Max Barer - Head of Creative Optimization @ AppsFlyer Shamanth M. Rao - CEO @ RocketShip HQ - Mobile User Acquisition Agency Sign up here: https://lnkd.in/dZ6jyRWP

Ever done spring cleaning on your strategies?🧹 Well, it’s still May - and you may want to see the fresh spring insights in our inaugural State of Creative Optimization report!🗞️🎨 It’s no secret that the real mover of mountains in mobile is data. The data determines budgets, forecasts, and now - creative strategies.  That’s why we’re launching a first-of-its-kind deep dive into the data behind creatives. From AI’s impact on creative strategy to tips on finding the balance between IPM and retention, this report is a can’t-miss for app marketers. It’s time to get creative:

Are you #DMA ready?🛡️ The European Union’s Digital Markets Act (DMA) is arriving, aiming for equitable competition and a commitment to stringent privacy within the tech industry. Here's everything you need to know (so far): https://lnkd.in/dEnByC5M

"Now, more and more brands are capitalising on the immersive nature of mobile gaming by integrating their products directly into the gaming experience through seamless in-game advertising, virtual pop-up shops, and gamified shopping experiences, strategic sponsorships and collaborations with developers."💲📱 Our eCommerce expert Sue Azari & Director of Product [Gaming] Adam Smart discuss the power combo of #ecommerce and #mobilegaming. Check it out on Performance Marketing World: https://lnkd.in/dBuwdSxj

Cats and ads.😺📱 How to find the best #creative for your ads by using #AI? Join our live #webinar with experts from AppsFlyer, TikTok, and SciPlay as they dive into our brand new creative optimization trends report, offer insights into what it takes to find a creative winner in 2024, and what the AI found to do just that! For more details and registration: https://bit.ly/3KkaoPU P.S It's tempting, but cats aren't mandatory.

Between smart TVs, streaming devices, and video game consoles, almost 90% of US households have a Connected TV (#CTV). 📺 And yet, advertising there still has a lot more room to grow. Have you looked into it yet?

The average time spent in an app by an adult in the US: 2019 - 3.5h/day. 2024 - 5h/day. Our own NA President and GM, Brian Quinn recently joined James Borow and Daniel Druger on their Taking Inventory podcast to discuss: ➡ The current state of the app economy. ➡ The rapid pace of innovation especially as consumers move from web to app. ➡ How cookie deprecation will lead to more growth in 1P data. ➡ Changing consumer habits. ...and much more. Listen now🎧 https://lnkd.in/diMRATyj

How to build an unstoppable mobile flywheel of acquisition, product, and engagement?🔄📱 3 tips from AppsFlyer's Chief Product Officer, Barak Witkowski: ✅ Pursue the right metric mix: Great marketers know things go beyond ROAS. Maximizing your ROAS also means maximizing your LTV, as they're very dependent on each other. ✅ Generate one data reality: Without a single source of truth, marketers can't take action or make decisions with confidence. ✅ Overcome your data blindspots: This is where data clean rooms play a pivotal role, providing a safe environment where two parties can securely share and analyze data with full control. We're delighted to participate in ConsultMyApp - Mobile & App Marketing Experts's Sustainable Growth Handbook with Peggy Anne Salz and our beloved partners Braze and Mixpanel. In it, you'll find tactics and strategies for balanced growth and profitability. Check it out: https://lnkd.in/d2DCawWr

#AI and #ASO? YES!💯 Here are 3 ways of how AI is redefining traditional App Store Optimization practices: 1. Providing data-driven insights Quickly process variations in user engagement and app performance, providing a granular analysis that helps in fine-tuning marketing strategies. 2. Identifying high-value keywords Analyze search frequency, competitiveness, and relevance to suggest high-value keywords. 3. Optimizing app/game marketing efforts Google Play’s integration of AI-powered features enhances user engagement and provides crucial information at a glance. This not only enriches the user experience but also helps in decision-making and boosts download rates. Read further about how to incorporate AI in ASO in this comprehensive post by Sukanya Sur, of AppTweak, an AppsFlyer partner: https://lnkd.in/dwU4yMcc

MAMA-Month!✈️💙💚 While the global teams aren't holding back💪(as you can see in the list below), this month, our flagship event series, MAMA, is taking over! Not in Mexico, Brazil, or Singapore? No worries, you can meet us all around the globe: MX - Mexico Partner's Day 2024: Jun 4 FR - Breakfast & Learn customer event [Fr]: Jun 5 MX - State of App Marketing + PR [ES]: Jun 5 JP - Game Future Summit 2024 [JP]: Jun 5 UAE - Vibe Martech UAE [EN]: Jun 5-6 IL - Israel Mobile Summit [EN]: Jun 6 MX - MAMA Mexico City [ES & EN]: Jun 6 SA - Boardroom Saudi Arabia, Riyadh [EN] - Jun 11 DE - Gamesforum Hamburg [DE & EN] - Jun 11 Virtual - AppsFlyer x VGDA x Payoneer VN - Jun 12 SA - MoEngage joint event Mixer KSA [EN] - Jun 12 CN - Gaming Seminar Chengdu with Google & Tecdo [CN] - Jun 13 BR - MAMA São Paulo [PT & EN] - Jun 13 SG - MAMA Singapore [EN] - Jun 13 CN - GTC 2024 [CN] - Jun 18 KR - Offline Seminar with Unity & Liftoff - Jun 20 UK - EURO 2024 [EN] - Jun 20 PL - Google GameCamp 2024 [PL & EN] - Jun 20 DE - Network Circle Frankfurt [DE & EN] - Jun 26 TH - InsureX [TH] - Jun 26 TH - Skyrocket Marketing Funnel Success in 2024 [TH] - Jun 27 JP - AppsFlyer x Liberteenz App Marketing Seminar [JP] - Jun 27 CN - AppsFlyer Connection Day [CN] - Jun 28