The open internet is at a tipping point. In 2022, Facebook and Google accounted for less than half of all digital advertising spending for the first time in a decade, a trend that accelerated in 2023. That comes as consumers now spend the majority of their time outside these Big Tech walled gardens — increasingly preferring the open internet. The Sellers and Publishers Report examines why and how advertisers are gravitating to the best of the open internet. It highlights the impact of exciting new channels such as connected TV (CTV) and digital audio, and how a new open internet identity fabric is revaluing the internet right now. Learn more:
The Trade Desk
Technology, Information and Internet
Ventura, CA 194,232 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
A media buying platform built for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way. Because the open internet matters.
- Website
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http://www.thetradedesk.com
External link for The Trade Desk
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
- Founded
- 2009
- Specialties
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
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Employees at The Trade Desk
Updates
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Objective advocacy is vital as the digital advertising industry grows. Our CMO Ian Colley discusses why it's important to put in place processes and standards in our industry that ensure competition, consumer protection, and growth in an op-ed in The Current.
A funny thing happened on the way to an advertising conference | The Current
thecurrent.com
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Inside this edition of The Current: - We highlight the topics the ad industry is buzzing about ahead of Cannes Lions International Festival of Creativity, including how the conversation around AI has developed in the past year. - Before the coveted Cannes Lions are handed out next week, we spotlight six award-worthy campaigns, breaking down why they stand out according to industry insiders. - How connected TV is growing in regions like North America, Europe and more, as global streamers embrace advertising and local broadcasters evolve strategies. - In a recent op-ed, The Trade Desk's Ian Colley argues that major advertising industry bodies should be fearless advocates for the value of the open internet.
Will AI take center stage at Cannes Lions?
The Trade Desk on LinkedIn
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Stop wasting your ad budget hoping to reach your customers. With audience-based buying on our platform, you don’t have to worry about what your customers are binging, browsing, or moving to, to know your ads are reaching them: https://bit.ly/4ekEaBK
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The omnichannel growth of the open internet in recent years has been underpinned by the surge in connected TV (CTV) viewership and related advertising opportunities. CTV is now the leading channel in consumer time spent, and advertisers are following the eyeballs. Read more on how streaming TV is driving open internet growth in The Sellers and Publishers Report: https://bit.ly/3yJBm0A
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The Trade Desk reposted this
ADT EVP and CMO, DeLu Jackson, joins The Current Podcast to discuss how the company’s partnership with Major League Baseball’s Miami Marlins reinforces the impact of live sports. Jackson also touches on why the marketing funnel isn’t so much a funnel anymore as it is an “infinity loop”: https://bit.ly/3Xkl6gY #livesports #advertising #marketing
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Since its launch, Kokai has become even more powerful with new tools for audience-based buying, easier access to premium inventory, new measurement innovation, and artificial intelligence (AI). Now, advertisers can join in on an elevated experience that takes media buying to the next level.
Step into the future of media buying | The Trade Desk
thetradedesk.com
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The Trade Desk reposted this
“Our industry has struggled a lot with the illusion of precision, or the limits of what you can measure.” Mike O'Sullivan, CEO of data firm Sincera, explains why quality media is at a premium in digital advertising on The Current Report: https://bit.ly/4edf7Av #advertising #digitaladvertising #media
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Today, The E.W. Scripps Company announced its adoption of OpenPass, making it the first connected TV (CTV) publisher to do so. Read in AdExchanger about how using OpenPass for audience authentication works in tandem with Scripps' commitment to show-level transparency.
E.W. Scripps Is The First CTV Publisher To Adopt The Trade Desk's OpenPass | AdExchanger
adexchanger.com
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